InSequent overview

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InSequent overview

  1. 1. Generally speaking… Mark Porter InSequent 345 California Street, 10th Floor San Francisco, CA 95476 mark@insequent.com 415.971.4077 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  2. 2. What we do Instant mobile website creation Dynamic Content Management Keyword/QR Code/Mobile messaging suite Mobile Coupons and other plug-ins Channel partners: • NY Times Group (Halifax), Journal Register/Media News Group, Morris, Find ‘n Save, ReachLocal, McClatchy2 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  3. 3. Why we do it 80% of businesses don’t have mobile site 50% of search coming from mobile Poor mobile UX = go elsewhere Mobile web browser 3rd most used App Mobile phone market saturation Browsing speed hMobile screen quality h Phone always on, always with you Phone is for action = buy Mobile open/response rates high3 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  4. 4. Where we do itMedia News Group New York Times RMG Morris Journal Register Co 4 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  5. 5. How we do it. Step 1: Import Existing Website5 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  6. 6. Step 2: Choose from a variety of Templates6 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  7. 7. Step 3: Total Content Management Drag & drop pages, customize backgrounds and buttons, add social networks, photo albums and much more7 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  8. 8. Text Campaigns, Mobile Coupons and much more…8 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  9. 9. How to use mobile in your marketing Build your website Use it as a landing page Link it to a keyword or QR Code Have a mobile call-to-action everywhere – text <keyword> to get… Put mobile redirect code on desktop site Send reminders, alerts and offers via text just like email. Engage! Follow Mobile Etiquette. No spam zone.9 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
  10. 10. Current Channel Pricing  Mobile Site only - $10/mo  Bronze - $12.50/mo • (site + keyword and 400 msgs/month)  Silver - $32.50/mo • (above + 1,600 msgs/month)  Gold - $75/mo • (above + unlimited msgs/month)  Real Estate and Auto packages available including feeds for multiple listings. Price based on qty of listings.  Coupons • (either 5% of coupon value or flat fee per coupon)  AdOps (Optional) • (average $25/site setup)  Call Tracking (Optional) - $3.50/line/month, $.10/minute • (trackable # points to business phone #)10 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

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