Not all about the Online

595 views
496 views

Published on

A short introduction to the Porter Novelli approach to integrated communications prepared and delivered for Social Media Week London 2010

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
595
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Not all about the Online

  1. 1. Porter Novelli 4 February 2010 Not all about the Online # tags: #smwLDN Kerry Gaffney Head of Digital, PN UK
  2. 2. Porter Novelli 4 February 2010 Not all about the online
  3. 3. Porter Novelli 4 February 2010 2. Digital agencies will disappear
  4. 4. Porter Novelli 4 February 2010 “Digital agencies will either evolve into creative studios—useful for developing widgets and viral videos—but strategy will be developed by agencies with a broader understanding of all media, not just a single medium.” Paul Holmes, Jan 2010 http://www.holmesreport.com/ Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  5. 5. Porter Novelli 4 February 2010 Mainstream Media Real World Digital
  6. 6. Porter Novelli 4 February 2010 In theory
  7. 7. Porter Novelli 4 February 2010 Mainstream Media Digital Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  8. 8. Porter Novelli 4 February 2010 Mainstream Media Real World Digital Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  9. 9. Porter Novelli 4 February 2010 Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  10. 10. Porter Novelli 4 February 2010 Mainstream Media Real World Digital Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  11. 11. Porter Novelli 4 February 2010 Mainstream Media Real World Digital Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  12. 12. Porter Novelli 4 February 2010 In practice
  13. 13. Porter Novelli 4 February 2010 Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  14. 14. Porter Novelli 4 February 2010 Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  15. 15. Porter Novelli 4 February 2010 Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  16. 16. Porter Novelli 4 February 2010 Speaking to all the designers and animators from the other 11 agencies (hello to all we met!) it seems they were all as equally impressed with our clip as we had been with theirs and most of them had had just as positive a time as us when working on the new HP Z800 machines. So as far as I can see this can only be good news for Hewlett Packard and bad news for their competitors as their Z800 seems to be holding more than its own against the likes of the Mac pros and may possibly change the way design agencies will think when they go to choose machines for their studio in future. http://www.midgibyte.com/blog/ Copyright © 2009 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
  17. 17. Porter Novelli 4 February 2010 Thank you.

×