Introduction to Twitter

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What Twitter is, why and how to use it by @mediaczar

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Introduction to Twitter

  1. 1. Twitter Mat Morrison Global digital director , Porter Novelli [email_address] @mediaczar
  2. 2. What are you doing?
  3. 3. Tweet
  4. 4. Very, very short Very, very fast
  5. 5.
  6. 6.
  7. 7.
  8. 8. There’s a plane in the Hudson. I’m on a ferry going to pick up the people. Crazy. @jkrums
  9. 9. Why should I care?
  10. 10. Listen what are people saying about you? conduct ad hoc surveys
  11. 11. Respond complement existing customer service respond to criticism and praise
  12. 12. Influence break news faster than other channels direct people’s attention to good things
  13. 13. Enlist build relationships & networks create WOM networks
  14. 14.
  15. 15. The Basics
  16. 16. 140 characters
  17. 17. Profile choose a short username include your full name (and company) in your bio include a recognizable photograph or image
  18. 18.
  19. 19. Friends & Followers (nearly) everything you say is public followers get updates on what you say you get updates on what friends say
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. @ Replies & Mentions everyone can read addressee more likely to read allows conversation
  27. 27.
  28. 28.
  29. 29.
  30. 30. D Direct Messages only addressee can read allows private conversation
  31. 31. RT ReTweets spread the word from friends to followers keep message short! can ask for RTs
  32. 32. #hashtags let lots of people share a conversation keep hashtag short! hashtag for today is #pntwit
  33. 33.
  34. 34. Getting started get an account (short username) fill in your profile properly (with photo!) embrace the network - follow friends & watch who they’re following get a desktop tool be useful, be interesting, be engaged
  35. 35. Beware if you open a channel (even a broadcast channel) they’ll talk back remember that it’s all public... even the private bits

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