DevEX - reference for building teams, processes, and platforms
eAsia 2009 presentation
1. Why cloud
computing and IT
use in the emerging
markets will change
global ebusiness and
egovernment
2. About me:
* 31 years old, educated as a sociologist and I
have been and entrepreneur since I was 19
* Former Head of Division for Danish IT-
infrastructure and implementation division in
Danish Government
* I have been responsible for some of the
largest and most complex eGovernment
programmes in the world
* Just started Porta after quitting government
(last day at work was Friday)
3. Denmark:
Social-liberal
5 million
government
people
Nr. 1 in the world in
250.000 small
eGovernment readiness
(economist, UN) companies
Public healthcare,
education, university etc.
4. In Denmark we have a
HUGE problem
one million (a 1/5 of all
danes) work in the publice
sector and a third of these
go on pension within the
next 15 years!
5. What we tried:
* Reduce paperload so we could rationalize
processes
* Modernize company administration and
increase government buying effiency
* Force all Danish companies to use electronic
invoicing (removing 15 million paper invoices
pr. year)
* Spending more than 2b € pr. year to get
better it-systems
6. Electronic Invoicing programme:
* Started in 2005 by law, it became illegal to
pay a paper invoice for public sector
* Requiring that 250.000 or 70% of all Danish
companies used electronic invoicing when
trading with government
* Estimating that government would save more
than 1b € per year
* And improve tax coverage, transparency and
efficiency
7.
8. It did not work…
The companies were
not using electronic
invocing, many of the
expensive it-projects
failed and we could
not prove the effects!
9. We needed to reboot our thinking:
* Offer real incentives for companies to use the
software instead of just forcing them
* Build lightweight IT that is fast and cheap to
roll-out in government
* Make sure cost is not a barrier for small
companies
* Build solutions within the constraints of what
the users can actually do
10. What happened when we tried that:
1800
1600
1400
1200
1000
800
600
400
200
0
Today more than 60.000 companies online
and 4.000 joining pr. month
11. Results: Companies are
happy, they save money,
government saves time
and increase tax coverage
while spending less than
before on IT (the project is
now spread to 15 EU countries)
12. So is the Danish
example an isolated
situation, only
relevant in a small
cold corner of the
world? (-5 degrees celcius
when I left)
13. The world:
Global trade is reaching
smaller and smaller actors
6 out of 10 people now have cell phones
The mobile network here is faster
than the one I have at home
The future growth of technology
adoption is in the emerging markets
Cloud computing
might be the new
cell networks
14. But
* We cant afford not doing something to
include small business in the new global
online trade
* Existing IT-solutions are not dealing with the
new reality (expensive, cumbersome, closed)
* Lack of resources is a real barrier for
adoption in emerging markets and small
business all over the world
* 10% of the worlds trees are cut down to
create paper for invoices
15. Solution? The Danish
case shows us it is
about engineering
within the resources of
those participating in
processes - not the
highest denominator
16. How constraints is shaping IT
Cloud Gov 2.0 Cellphone
Twitter sale of
Mobile trust farmer Open-
networks products source
Mobile Lanka
Open-source payments Gate
eGovernment
17. Learning from our
experience in Denmark
and EU and believing the
the future of IT usage is
shaped by emerging
markets we started
Porta: Easy, social and
free global ebusiness
