Introducing Innovation

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  • 1. that Upgrade the Quality of Performance Dr.Essam N. Selim - Innovations in 5/9/2009 Broadcast Technology
  • 2. Future Vision of Broadcasting Future Vision of Broadcasting Convergence & Integration Content Competitiveness Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 3. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 4. Gone is the analog  broadcasting era with its one-way communication system; here now is the new digital media era, in which the communication pattern is rapidly changing and constantly improving the two-way communication system. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 5. At the heart of innovation in  broadcasting technology is the convergence between broadcasting and telecommunication technology, a convergence Content which has made the present multicasting environment possible. Network  The broadcasting environment of the future will have a theme Service- of co-existence: content, Providers network and service-providers will all co-exist, while actively competing against each other. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 6. One can say that Under the new    circumstances of  providing viewers with high  multimedia and quality programming is the multichannel, Viewers now most basic mission of have a greater number of broadcasting. choices when it comes to meeting their needs. Thus, as it has in the past and   In response, broadcasting the present, the most companies need to improve important factor in the their program competitiveness. communication process  So, in the unlimited between communicator and competitiveness structure of viewers in the future the multicasting environment, the focus should broadcasting environment always be on how to produce will remain better high quality programs  and more effective ways to programming content.  deliver  them to their viewers. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 7. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 8. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 9. Due to the appearance of new  media, such as cable, satellite, digital media, etc., we are now living in a multimedia, multichannel environment. This innovative development of  communication technology has made us redefine the concept and substance of broadcasting and rethink the function and role of broadcasting. Under these circumstances, we  need to sincerely think about broadcasting's identity, function and social value. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 10. In the ubiquitous  broadcasting environment, there are several potential negative side effects. Privacy, for one, will be a bigger concern in the future. They need to protect the private information of their viewers. Along those lines, they must make sure proper security systems are in place to protect software and hardware from dangers like viruses and hackers. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 11. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 12. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 13. A Virtual studio is a  television studio that allows the real-time combination of people and computer generated environments and objects in a seamless, Virtual reality-like manner. A key point of a virtual  studio is that the camera can move freely in 3D space. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 14. There exist many technical  solutions for creating virtual studios, but most of them include the following components: Camera tracking that uses either  optical or mechanical measurements to create a live stream of data describing the exact perspective of the camera. Real-time rendering  software, that uses the camera tracking data and generates a synthetic image of a television studio. A video mixer, which combines the  video from the camera with the video from the real-time rendering software to produce a final video output. One of the most common ways to mix the video to replace a chroma key background. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 15. A major difference  between a virtual studio and the bluescreen special effects used in movies is that the computer graphics is rendered in real- time, removing the need for any post production work, and allowing it to be used in live broadcasts. Virtual Studio can easily  be integrated into any existing studio. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 16. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 17. A colour TV camera  with a wide angle lens; High-precision  position measurement arm (FARO). A robotic arm with  high precision digital encoders in each joint. The arm’s control box  computes the position of the end-effector; Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 18. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 19. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 20. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 21. The virtual studio  technology is available now at many of TV studios. This is due to its state-  of-the-art camera tracking system, the high quality, real-time rendering tools of the 3D virtual scenes and to the efficient, developed software system at the core of the virtual studio, which were already used successfully in several productions. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 22. One of these applications  is related to virtual studios for TV productions, which are a further extension of the traditional blue-box, or blue-screen technology. The purpose is to create  the impression that the moderator is moving and speaking in a virtual world. Virtual sets can be  graphically generated with the help of 3D modeling tools. Virtual studios offer a  large number of new options Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 23. Numerous television  stations have recognized the advantages of this production technology and are using it in a large number of programs. An example of this is  newscasts or weather reports. Virtual studios are also  used a great deal in filmmaking to mix computer animation with real images.  Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 24. Virtual studios offer a large number  of new options. Objects can be floated in the  air, animation can be integrated in real time to create more dynamic situations. Connections can be created with  interactive interfaces such as the internet which can have a direct influence on the set. In the past there was quite a bit of  reserve about using virtual studio technology, but now television stations are coming to recognize their potentials more and more. The trend is towards more  interactivity and producers are beginning to use the potentials this technology has more and more in new programming concepts. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 25. With a virtual studio,  the static background is replaced by a dynamic, computer- generated, three- dimensional background . The foreground camera is then free to move but must be quot;trackedquot; so that the background can be generated with the proper perspective. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 26. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 27. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 28. Interactive television  describes any number of efforts to allow viewers to interact with television content as they view. It is sometime called  interactive TV, iTV, idTV or ITV (not to be confused with the British Independent Television network). Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 29. Looser but at least substantial ITV, iTV, i- TWO THREE ONE association with: Web TV, WEB TV, ETV, eTV, Enhanced Net TV, Online Enhanced TV, Internet TV, TV, Transactional TV, Internet on Internet Television, Interactive Mobile TV, Individualized Television, Fully TV, Web-over Viewing Interactive Television Total ITV, Fully Interactive TV, Interactive Digital Services, Web-accessed Television, Fully Interactive TV, Advanced TV, Multiplexed TV Television, Interactive TV, TeleWeb, TV-based viewing, Full-service Integrated TV, Synchronous Web Browsing, TV Interactive TV, Customized, Programming,Broadban Based Browsing, TV Individualized or Personalized TV ,Real-time Companion d IP Internet System Programming Convergence, Interactiv Internet Protocol e Cable, Interactive Multicasting, IP Video, Enriched Multicast, BusinessTV, TV, Enhanced Videoconferencing Broadcasting, Advance {videophone} d Interactive TV, TVs with Interactive Programming Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 30. 34.1 million  households subscribe to iTV service Expected to  reach 69 million by 2009. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 31. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 32. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 33. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 34. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 35. Many expect television's longer term future to be Internet TV and the  countless millions of channels it could offer, including people's own personal channels. Imagine, you want to watch a particular actor/actress, or a type of programming theme, lets say car crashes, you enter that into your video search engine and it comes up with shows and/or video clips concerning that subject. Probably you would have already pre-programmed your Digital Video Recorder (DVR) or computer to have searched for and recorded on it's hard drive, that particular type of programming. Your DVR or computer could of course check regularly, automatically seeing if any new related programming is available, recording it and alerting you. With the convergence of broadband and a mandated digital TV infrastructure, the possibilities are extreme. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 36. The television is more associated  with relaxed viewing (“sitting- backquot; or quot;leaning back”) while the PC is more associated with working, (quot;sitting-upquot; or quot;leaning forward”). The argument is that most would rather sit back in a comfortable chair and watch video on a television screen rather than watch video on any other electronic device including a PC. Also watching a television can be more of a social event, a better homogenizer for couples and the home. Many electronic devices aid in transferring content from the Internet to the TV. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 37. Current and future  iTV in your area will include Electronic Program  Guides, Web-page-style  screens, Electronic  Storefronts, nformation Tickers,  Walled Gardens,  Polls,  Interactive  Advertising and more. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 38. It represents a continuum  from low interactivity (TV on/off, volume, changing channels) to moderate interactivity (simple movies on demand without player controls) and high interactivity in which, for example, an audience member affects the program being watched. A return path to the  program provider is not necessary to have an interactive program experience. Once a movie is downloaded for example, the controls will probably all be local. The only link needed was to download the program. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 39. The simplest, Interactivity with a  TV set is the one that is already very successful. This got its first big jump with the  use of the remote control to enable channel surfing behaviors, and has evolved to include video-on-demand, VCR- like pause, rewind, and fast forward, and DVRs, commercial skipping and the like. It does not change any content  ,only how we control the viewing of that content Calling the simple use of a remote  control to turn TV sets on and off as an example of interactivity is like saying turning the pages of a book makes the book interactive. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 40. Interactivity with TV program content is the  one that is quot;interactive TVquot;, but it is also the most challenging to produce. This is the idea that the  program, itself, might change based on viewer input. Advanced forms, which still have uncertain  prospect for becoming mainstream, include dramas where viewers get to choose plot details and endings. Simpler forms, which are enjoying some  success, include programs that directly incorporate polls, questions, comments, and other forms of (virtual) audience response back into Selim - Innovations in Dr.Essam N. the show Broadcast Technology 5/9/2009
  • 41. The least understood, Interactivity with  TV related content may have most promise to radically alter how we watch TV over the next decade. Examples include getting more  information about what is on the TV, whether sports, movies, news, or the like. Similar (and most likely to pay the bills), is getting more information about what is being advertised, along with the ability to buy it -- this is called quot;tcommercequot; (short for quot;television commercequot;). In the coming months and years, there  will be no need to have both a computer and a TV set for interactive television as the interactive content will be built into the system via the next generation of set-top boxes. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 42. Today, two-screen  interactive TV is called either 2-screen (for short) or quot;Synchronized TVquot; and is widely deployed around the US by national broadcasters with the help of technology offerings from certain companies. One-screen interactive TV generally requires special support in the set-top box, but two- screen synchronized ITV applications generally do not, relying instead on Internet or mobile phone servers to coordinate with the TV. Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009
  • 43. Some interactive  television projects are consumer electronics boxes which provide set-top interactivity, while other projects are supplied by the cable television companies (or multiple system operator, or MSO) as a system-wide solution. Some examples of interactive television include: Dr.Essam N. Selim - Innovations in Broadcast Technology 5/9/2009