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Social media in enterprise
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Social media in enterprise

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การใช้ Social Media ในองค์กร โดย อ. บุษราคัม สุขสงค์ สถาบันวิทยาการ สวทช.

การใช้ Social Media ในองค์กร โดย อ. บุษราคัม สุขสงค์ สถาบันวิทยาการ สวทช.

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    Social media in enterprise Social media in enterprise Document Transcript

    • Social Media . National Science and Technology Development Agency . 1Social Networking•• Virtual Communities Online Community 2
    • Social Networking • (Give & Take) Anticipated Reciprocity Online Community Increased Recognition Online CommunityThe Economies of Online Cooperation: Gifts and Public Goods in Cyberspace" / Peter Kollock 3 Social Networking • (Sharing & Contribution) Sense of efficacy Contribute Impact community Sense of Community 4
    • Social Networking• ?• / ?• / / ?• ? 5Value-added is KM People KM Organization Technology Processes 6
    • ••••••• 7Web 2.0 ? Web 1.0 Web 2.0 (1993-2003) (2003- beyond) Pretty much HTML pages viewed through a browser Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” “Read” Mode “Write” & Contribute “Page” Primary Unit of content “Post / record” “static” State “dynamic” Web browser Viewed through… Browsers, RSS Readers, anything “Client Server” Architecture “Web Services” Web Coders Content Created by… Everyone “geeks” Domain of… “mass amatuerization” 8
    • Web 2.0 • The second generation of Web-based service that emphasize online collaboration and sharing among users 9 Web 1.0 Web 2.0 MP3 (pre-IPod) IPods Britannica Online Wikipedia Personal websites Blogs Documentation Wikis Directories (taxonomy) Tags (folksonomy) Stickiness Syndicationhttp://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htmlhttp://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html 10
    • 11Social Network 12
    • Shared picturesShared videosShared news/podcastsShared knowledgeShared bookmarksShared projectsShared ‘you’Shared libraryShared virtual life 13 E-learning (8.2%) (14.1%) 2552 (9.3%) (26.1%) E-mail (27.2%) 14
    • social media Content Channel Conversation Blog Facebook Twitter Social Bookmark Wiki Forum RSS Instant You Tube Widget Messenger 15Skype 16
    • Wikipedia 17Webblog Publishing (Blog)http://gotoknow.orghttp://blog.comhttp://stks.or.th/bloghttp://blogger.comhttp://wordpress.com 18
    • Location based Social Network CHECK-INFIND YOUR FRIENSUNLOCK YOUR CITY 19Facebook 20
    • Facebook : 629,622,400 22 . . 2554 : 8,421,780http://www.checkfacebook.com/ 21 Facebook 22
    • Social media•• 23•••••••• 24
    • Social media•• 25 Social media••••• 26
    • ••• 27• KPI•• 28
    • ••• 29• 30
    • •••• 31Twitter 32
    • Google Docs 33Google calendar 34
    • Youtube 35 Social Media• User account/Password• Email Social media•• / /• click link/download post post• 36