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Green ocean strategy
 

Green ocean strategy

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Green Ocean Strategy โดย ดร. พิพัฒน์ฯ

Green Ocean Strategy โดย ดร. พิพัฒน์ฯ

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    Green ocean strategy Green ocean strategy Presentation Transcript

    • Green Ocean Strategy
    • The evolution of the economic systems:agricultural  industrial  service-based 
    • Biodiversity and Ecosystem Services SustainableClimate Economic Use ofChange Development Resources Sustainable Materials Management
    • Red Ocean Blue Ocean Green Ocean Compete in existing Create uncontested Cultivate green market market space. market space. space. Make the competition Engage the self- Beat the competition irrelevant. competition. Create and capture newExploit existing demand. Exploit new demand. demand.Make the value-cost trade- Break the value-cost Decouple the green- off. trade-off. growth trade-off.Align the whole system of Align the whole system Align the whole system a firm’s activities with its of a firm’s activities in of a firm’s activities in strategic choice of pursuit of differentiation pursuit of growth anddifferentiation or low cost. and low cost. sustainability.
    • Red Ocean Blue Ocean Green OceanCompetition-based Innovation-based Sustainability-based Strategy Strategy Strategy Five Forces Four Action Frameworks Triple-value Chains Beating Value Innovating Value Sustaining Value
    • Red Ocean Tool: Five Forces
    • Blue Ocean Tool: Four Actions Framework
    • Economic ValuePorter’s Generic Value Chain
    • Embedded Activities Environmentally Friendly Practice Socially Responsible Conduct Environment Social and Economic ValuesGreen Ocean Tool: Triple-value Chains
    • Resource Process Accountability ProductEfficiency Effectiveness Green Governance
    • 7GreenHabits
    • Products Processes Resources WastesGreen Governance + Green Habits
    • Join the Green Governance: • Resource Efficiency • Process Accountability • Product Effectiveness Green Habits: • Rethink • Reduce • Reuse • Recycle • Recondition • Refuse • Returnwww.greenoceansociety.com