2010 fifa soccer world cup business plan

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2010 fifa soccer world cup business plan

2010 fifa soccer world cup business plan

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  • 1. 2010 FIFA Soccer World Cup: Durban, KZN: Business Plan Dr. Michael Sutcliffe - City Manager : EThekwini Ms. Julie-May Ellingson - Head : Strategic Projects and 2010 Programme, EThekwini
  • 2. Background
    • Province and city adopted a “2010 and beyond” strategy which will ensure we take full advantage of 2010 FIFA World Cup to firmly establish ourselves as Africa’s premier sporting, conference and tourism centre.
    • KZN Provincial government is focused in particular on areas such as sports development, economic development opportunities, tourism, arts, culture.
    • Host cities responsible primarily for delivery of the necessary infrastructure including transport, ICT, bulk services as well as marketing issues in the host cities
    • Host stadia responsible for delivery of stadia and related precinct infrastructure
    • Legacy Infrastructure in EThekwini to include: New Stadium and Kings Park Sports Precinct developments (High performance centre, tennis, Indoor centre, Station, Sports retail centre); Training field upgrades, Dube Trade Port and King Shaka Airport; Major Highways and Roadways; Public Transport; Tourism Infrastructure; ICT development; Urban regeneration
    • “ Durban, KZN” is brand we are using for Host City
  • 3. KINGS PARK SPORTS AND RECREATION DEVELOPMENT PLAN CONCEPT SPATIAL PLAN 1. Cricket 2. Hotel/sports fields 3. Baseball/Softball 4. Hotel/sports accommodation 5. People’s Park & u/g Parking 5/A. Potential Training Fields 6. Football/athletics 7. Proposed railway station 8. Aquatics 9. Rugby 10.Athletics 11. Archery 12. Cycling 13. High performance centre 14. Indoor sports centre 15. Tennis 16. Equestrian 17A/B. Golf/trails 18. Canoeing 19. A1 Racing PMG note: map not included, please email info@pmg.org.za
  • 4. 1. King Senzangakhona Stadium
    • World class 70 000 Seater World Class stadium to host semi-final.
    • Capable of being expanded to accommodate future Olympics
    • Multifunctional without compromising activity of football.
    • Financially viable: maximising potential income streams while minimising financial drain on city
    • Best concept at the best price
    • Bulk earthworks and piling procurement: Aug 06 – Sep 06
    • Principle building contract procurement: Aug 06 – Nov 06
    • Bulk earthworks and piling: Oct 06 – Jan 07
    • Main seating bowl structure: Nov 06 – Mar 08
    • Roof construction: Nov 06 – Oct 08
    • Pitch: Jul 08– Oct 08
    • Wet trades, services and finishes: Jan 08 – Nov 08
    • External works: Jan 08 – Nov 08
    • Completion and handover: Sep 08 – Dec 08
    PMG note: graphics not included, please email info@pmg.org.za
  • 5. Stadium update
    • Ahead of schedule
    • Old Stadium demolished
    • Land assembly for underground parking underway
    • Piling contracts being finalised
    • Main Construction Contract at advanced stage
    PMG note: graphics not included, please email info@pmg.org.za
  • 6. 2. Stadium Precinct
    • People’s Park and Hero’s walk
    • Underground Parking
    • Pedestrianisation of Walter Gilbert Road
    • Imbizo Place
    • Pedestrianised link NMR to Beach
    • Resurfacing NMR Road
    • FIFA Precinct Costs
    • Road Improvements
    • Sports Precinct Service Road
    • Kings Park Railway Station
    PMG note: graphics not included, please email info@pmg.org.za
  • 7. 3. Transport
    • Nkosi Albert Luthuli Public Transport Lanes
    • Inner City Distribution System (People Mover)
    • Warwick Junction Infrastructure
    • Park and Ride
    • King Shaka Airport Service Infrastructure
    • Public Transport Call centre
    • Western Freeway Rehabilitation
    • Intelligent Transport Systems Traffic Management
    • Road network CCTV Monitoring and Surveillance
    • Area Traffic Control
    • Non-Motorised Transport (pedestrian/
    • cycle paths)
    PMG note: map not included, please email info@pmg.org.za
  • 8. People Mover
    • Begins in late 2006 with a bus based system, 16 hours a day, fixed route, every 10 mins or so.
    • Buses built and process underway to train drivers, ambassadors, etc.
    • Feasibility into Tram-based system completed and could implement for 2010
    PMG note: map not included, please email info@pmg.org.za
  • 9. Warwick Junction Infrastructure
    • Gateway into city
    • Highest number of number of road deaths/ accidents
    • Opportunity to significantly improve face of public transport
    • Multi-modal transport and retail hub
    PMG note: graphics not included, please email info@pmg.org.za
  • 10. 4. Training Venues
    • Process underway to identify which stadia will be upgraded as legacy to host PSL-level games
    • Suggested stadia:
      • SJ Smith Stadium
      • Chatsworth Stadium
      • Sugar Ray Xulu Stadium
      • King Zwelithini Stadium
      • Princess Magogo Stadium
    PMG note: graphics not included, please email info@pmg.org.za
  • 11. 5. Fan fests
    • Success of EThekwini’s Beach Parties held for major conferences will be built upon
    • Ideal opportunity from Blue Lagoon along beachfront to Country Club Beach (area robust and for the most part serviced)
    PMG note: graphics not included, please email info@pmg.org.za
  • 12. 6. Support Infrastructure
    • Increasing bulks
      • Water
      • Electricity
      • Sewers
      • Etc.
    PMG note: graphics not included, please email info@pmg.org.za
  • 13. 7. ICT
    • Have extensive Fibre Optic, Power and Wireless capacity
    • Some public buildings already wireless. Being expanded.
    • Fibre optic into stadium and ICC
    • Stadia upgrades and Hot spots being worked on
    • MOUs with TELKOM, SITA
    • Possible site for International Broadcast centre. Have had regular international broadcasts from city
    • ICT Strategy links into city’s connectivity and accessibility strategy
    • eThekwini well ahead in terms of addressing bandwidth needs
    • Overall ICT Strategy is to leave a legacy of connectivity and accessibility
    PMG note: graphics not included, please email info@pmg.org.za
  • 14. Possible International Broadcast Centre (IBC)
    • Criteria for bidding to host IBC not yet provided
    • Durban well placed to be IBC due to existing infrastructure
    • Decision will however depend on overall cost (incl. loss of revenue from ICC)
    PMG note: graphics not included, please email info@pmg.org.za
  • 15. 8. Accommodation
    • Over 20 hotels within 5 kilometres of ground
    • < 10 minutes from stadium over 8000 beds (3-5 star)
    • <30 minutes from stadium: over 630 tourism establishments
    • At least 10 New hotels in process of construction and number of others in approval phase
    • <2.5 hours from stadium: wider range for all tourism requirements
    • Campsites
    PMG note: graphics not included, please email info@pmg.org.za
  • 16. 9. Tourism
    • Tourist Information Centres
    • Training Tour Guides in Foreign Languages
    • Improving the depth of literature eg. City maps, what’s on, public transport maps,
    • Literature in different languages and volunteers being available
    • Opening hours of tourist facilities and attractions are going to be extended
    • Shopping experience needs to be prioritized
    • Tourism friendly strategies
    • Information Kiosks
    • Accreditation of Accommodation
    • Training Courses
    PMG note: graphics not included, please email info@pmg.org.za
  • 17. Beach Tourism
    • Beach Products: Blue flags (Umhlanga, South, Addington, Ansteys, Bay of Plenty), pilots (Westbrook Beach, Umhloti Beach, Bronze Beach, Country Club Beach, Battery Beach, North Beach, Amanzimtoti Main Beach), Artificial reef
    • Beach interface (Centres of excellence, e.g. Beach café, beach activity areas, surveillance and open space opportunities, segmentation, etc.)
    • Integrated eventing
    • Beachfront regeneration
    PMG note: graphics not included, please email info@pmg.org.za
  • 18.
    • Marketing, communication and signage
    • One brand: “Durban, KwaZulu-Natal”
    • Tourism directional signage
    • Marketing and communications
    PMG note: graphics not included, please email info@pmg.org.za
  • 19. 11. City Beautification
    • Public Realm Upgrade
    • Upgrade Priority Transportation Corridors
    • Precinct upgrade around training venues
    • Beach upgrades
    PMG note: graphics not included, please email info@pmg.org.za
  • 20.
    • 12. Health
    • FOOD INTEGRITY:
      • SA’s most experienced city in dealing with this important aspect
    • HOSPITALS AND CLINICS
      • Provincial Hospitals = 14
      • Private Hospitals = 15
      • 24-hour Clinics = 05
    • 13. Disaster
    • management
    • FIRE
      • 21 fire stations plus two approved additional
      • 79 specialised vehicles
    • DISASTER MANAGEMENT
      • Disaster Management Centre
      • Experience in major event co-ordination
  • 21. 14. FIFA Events
    • FIFA Events
    • Events leading to 2010
    • Host cities need composite list of all 2010 related events so as to plan appropriately and ensure level of equity
    PMG note: graphics not included, please email info@pmg.org.za
  • 22. 15. Safety and security
    • Liaison with National Authority: most experienced city in holding international conferences and events and hence excellent working relationship among forces
    • National/Provincial approach required
    • Joint Operations Venue/Disaster Management Control Centre
    • Venue Operations Centre
    • Capital equipment and CCTV
    • Fire and Emergency Services
    PMG note: graphics not included, please email info@pmg.org.za
  • 23.
    • 16. Volunteers
        • Critical to the success of the event and so starting to work on best case
        • Language skills important
        • Age and maturity of volunteers important
        • Have a number of pilots underway
    • Environmental rehabilitation
    • Waste Management
    • Compensation
    • Protocol
  • 24. 2010 and Beyond Eventing strategy
    • Have to build towards 2010 and ensure sustainability thereafter
    • Events provide platform to do this:
      • FIFA Events
      • FIFA Beach soccer African qualifiers (September 06/07)
      • A1 Rally (Feb 27 2007)
      • Clipper (07-08)
      • International Rugby events
      • Zulu Rally and World Rally Championships (07-08)
      • FIFA Beach soccer World Cup Final (09)
      • Confederations Cup (09)
      • Soccer World Cup 2010 (Semi-final)
      • FINA 2011
      • Commonwealth Games?
      • Olympic Games?
    PMG note: graphics not included, please email info@pmg.org.za
  • 25. Critical issues
    • Single entry point for Government
    • Role definition
    • Legislation
    • Funding: direct flows
    • Procurement
    • Special measures for land transfers for 2010 requirements
  • 26.
    • THANK-YOU