2010 fifa soccer world cup business plan

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2010 fifa soccer world cup business plan

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2010 fifa soccer world cup business plan

  1. 1. 2010 FIFA Soccer World Cup: Durban, KZN: Business Plan Dr. Michael Sutcliffe - City Manager : EThekwini Ms. Julie-May Ellingson - Head : Strategic Projects and 2010 Programme, EThekwini
  2. 2. Background <ul><li>Province and city adopted a “2010 and beyond” strategy which will ensure we take full advantage of 2010 FIFA World Cup to firmly establish ourselves as Africa’s premier sporting, conference and tourism centre. </li></ul><ul><li>KZN Provincial government is focused in particular on areas such as sports development, economic development opportunities, tourism, arts, culture. </li></ul><ul><li>Host cities responsible primarily for delivery of the necessary infrastructure including transport, ICT, bulk services as well as marketing issues in the host cities </li></ul><ul><li>Host stadia responsible for delivery of stadia and related precinct infrastructure </li></ul><ul><li>Legacy Infrastructure in EThekwini to include: New Stadium and Kings Park Sports Precinct developments (High performance centre, tennis, Indoor centre, Station, Sports retail centre); Training field upgrades, Dube Trade Port and King Shaka Airport; Major Highways and Roadways; Public Transport; Tourism Infrastructure; ICT development; Urban regeneration </li></ul><ul><li>“ Durban, KZN” is brand we are using for Host City </li></ul>
  3. 3. KINGS PARK SPORTS AND RECREATION DEVELOPMENT PLAN CONCEPT SPATIAL PLAN 1. Cricket 2. Hotel/sports fields 3. Baseball/Softball 4. Hotel/sports accommodation 5. People’s Park & u/g Parking 5/A. Potential Training Fields 6. Football/athletics 7. Proposed railway station 8. Aquatics 9. Rugby 10.Athletics 11. Archery 12. Cycling 13. High performance centre 14. Indoor sports centre 15. Tennis 16. Equestrian 17A/B. Golf/trails 18. Canoeing 19. A1 Racing PMG note: map not included, please email info@pmg.org.za
  4. 4. 1. King Senzangakhona Stadium <ul><li>World class 70 000 Seater World Class stadium to host semi-final. </li></ul><ul><li>Capable of being expanded to accommodate future Olympics </li></ul><ul><li>Multifunctional without compromising activity of football. </li></ul><ul><li>Financially viable: maximising potential income streams while minimising financial drain on city </li></ul><ul><li>Best concept at the best price </li></ul><ul><li>Bulk earthworks and piling procurement: Aug 06 – Sep 06 </li></ul><ul><li>Principle building contract procurement: Aug 06 – Nov 06 </li></ul><ul><li>Bulk earthworks and piling: Oct 06 – Jan 07 </li></ul><ul><li>Main seating bowl structure: Nov 06 – Mar 08 </li></ul><ul><li>Roof construction: Nov 06 – Oct 08 </li></ul><ul><li>Pitch: Jul 08– Oct 08 </li></ul><ul><li>Wet trades, services and finishes: Jan 08 – Nov 08 </li></ul><ul><li>External works: Jan 08 – Nov 08 </li></ul><ul><li>Completion and handover: Sep 08 – Dec 08 </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  5. 5. Stadium update <ul><li>Ahead of schedule </li></ul><ul><li>Old Stadium demolished </li></ul><ul><li>Land assembly for underground parking underway </li></ul><ul><li>Piling contracts being finalised </li></ul><ul><li>Main Construction Contract at advanced stage </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  6. 6. 2. Stadium Precinct <ul><li>People’s Park and Hero’s walk </li></ul><ul><li>Underground Parking </li></ul><ul><li>Pedestrianisation of Walter Gilbert Road </li></ul><ul><li>Imbizo Place </li></ul><ul><li>Pedestrianised link NMR to Beach </li></ul><ul><li>Resurfacing NMR Road </li></ul><ul><li>FIFA Precinct Costs </li></ul><ul><li>Road Improvements </li></ul><ul><li>Sports Precinct Service Road </li></ul><ul><li>Kings Park Railway Station </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  7. 7. 3. Transport <ul><li>Nkosi Albert Luthuli Public Transport Lanes </li></ul><ul><li>Inner City Distribution System (People Mover) </li></ul><ul><li>Warwick Junction Infrastructure </li></ul><ul><li>Park and Ride </li></ul><ul><li>King Shaka Airport Service Infrastructure </li></ul><ul><li>Public Transport Call centre </li></ul><ul><li>Western Freeway Rehabilitation </li></ul><ul><li>Intelligent Transport Systems Traffic Management </li></ul><ul><li>Road network CCTV Monitoring and Surveillance </li></ul><ul><li>Area Traffic Control </li></ul><ul><li>Non-Motorised Transport (pedestrian/ </li></ul><ul><li>cycle paths) </li></ul>PMG note: map not included, please email info@pmg.org.za
  8. 8. People Mover <ul><li>Begins in late 2006 with a bus based system, 16 hours a day, fixed route, every 10 mins or so. </li></ul><ul><li>Buses built and process underway to train drivers, ambassadors, etc. </li></ul><ul><li>Feasibility into Tram-based system completed and could implement for 2010 </li></ul>PMG note: map not included, please email info@pmg.org.za
  9. 9. Warwick Junction Infrastructure <ul><li>Gateway into city </li></ul><ul><li>Highest number of number of road deaths/ accidents </li></ul><ul><li>Opportunity to significantly improve face of public transport </li></ul><ul><li>Multi-modal transport and retail hub </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  10. 10. 4. Training Venues <ul><li>Process underway to identify which stadia will be upgraded as legacy to host PSL-level games </li></ul><ul><li>Suggested stadia: </li></ul><ul><ul><li>SJ Smith Stadium </li></ul></ul><ul><ul><li>Chatsworth Stadium </li></ul></ul><ul><ul><li>Sugar Ray Xulu Stadium </li></ul></ul><ul><ul><li>King Zwelithini Stadium </li></ul></ul><ul><ul><li>Princess Magogo Stadium </li></ul></ul>PMG note: graphics not included, please email info@pmg.org.za
  11. 11. 5. Fan fests <ul><li>Success of EThekwini’s Beach Parties held for major conferences will be built upon </li></ul><ul><li>Ideal opportunity from Blue Lagoon along beachfront to Country Club Beach (area robust and for the most part serviced) </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  12. 12. 6. Support Infrastructure <ul><li>Increasing bulks </li></ul><ul><ul><li>Water </li></ul></ul><ul><ul><li>Electricity </li></ul></ul><ul><ul><li>Sewers </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>PMG note: graphics not included, please email info@pmg.org.za
  13. 13. 7. ICT <ul><li>Have extensive Fibre Optic, Power and Wireless capacity </li></ul><ul><li>Some public buildings already wireless. Being expanded. </li></ul><ul><li>Fibre optic into stadium and ICC </li></ul><ul><li>Stadia upgrades and Hot spots being worked on </li></ul><ul><li>MOUs with TELKOM, SITA </li></ul><ul><li>Possible site for International Broadcast centre. Have had regular international broadcasts from city </li></ul><ul><li>ICT Strategy links into city’s connectivity and accessibility strategy </li></ul><ul><li>eThekwini well ahead in terms of addressing bandwidth needs </li></ul><ul><li>Overall ICT Strategy is to leave a legacy of connectivity and accessibility </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  14. 14. Possible International Broadcast Centre (IBC) <ul><li>Criteria for bidding to host IBC not yet provided </li></ul><ul><li>Durban well placed to be IBC due to existing infrastructure </li></ul><ul><li>Decision will however depend on overall cost (incl. loss of revenue from ICC) </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  15. 15. 8. Accommodation <ul><li>Over 20 hotels within 5 kilometres of ground </li></ul><ul><li>< 10 minutes from stadium over 8000 beds (3-5 star) </li></ul><ul><li><30 minutes from stadium: over 630 tourism establishments </li></ul><ul><li>At least 10 New hotels in process of construction and number of others in approval phase </li></ul><ul><li><2.5 hours from stadium: wider range for all tourism requirements </li></ul><ul><li>Campsites </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  16. 16. 9. Tourism <ul><li>Tourist Information Centres </li></ul><ul><li>Training Tour Guides in Foreign Languages </li></ul><ul><li>Improving the depth of literature eg. City maps, what’s on, public transport maps, </li></ul><ul><li>Literature in different languages and volunteers being available </li></ul><ul><li>Opening hours of tourist facilities and attractions are going to be extended </li></ul><ul><li>Shopping experience needs to be prioritized </li></ul><ul><li>Tourism friendly strategies </li></ul><ul><li>Information Kiosks </li></ul><ul><li>Accreditation of Accommodation </li></ul><ul><li>Training Courses </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  17. 17. Beach Tourism <ul><li>Beach Products: Blue flags (Umhlanga, South, Addington, Ansteys, Bay of Plenty), pilots (Westbrook Beach, Umhloti Beach, Bronze Beach, Country Club Beach, Battery Beach, North Beach, Amanzimtoti Main Beach), Artificial reef </li></ul><ul><li>Beach interface (Centres of excellence, e.g. Beach café, beach activity areas, surveillance and open space opportunities, segmentation, etc.) </li></ul><ul><li>Integrated eventing </li></ul><ul><li>Beachfront regeneration </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  18. 18. <ul><li>Marketing, communication and signage </li></ul><ul><li>One brand: “Durban, KwaZulu-Natal” </li></ul><ul><li>Tourism directional signage </li></ul><ul><li>Marketing and communications </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  19. 19. 11. City Beautification <ul><li>Public Realm Upgrade </li></ul><ul><li>Upgrade Priority Transportation Corridors </li></ul><ul><li>Precinct upgrade around training venues </li></ul><ul><li>Beach upgrades </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  20. 20. <ul><li>12. Health </li></ul><ul><li>FOOD INTEGRITY: </li></ul><ul><ul><li>SA’s most experienced city in dealing with this important aspect </li></ul></ul><ul><li>HOSPITALS AND CLINICS </li></ul><ul><ul><li>Provincial Hospitals = 14 </li></ul></ul><ul><ul><li>Private Hospitals = 15 </li></ul></ul><ul><ul><li>24-hour Clinics = 05 </li></ul></ul><ul><li>13. Disaster </li></ul><ul><li>management </li></ul><ul><li>FIRE </li></ul><ul><ul><li>21 fire stations plus two approved additional </li></ul></ul><ul><ul><li>79 specialised vehicles </li></ul></ul><ul><li>DISASTER MANAGEMENT </li></ul><ul><ul><li>Disaster Management Centre </li></ul></ul><ul><ul><li>Experience in major event co-ordination </li></ul></ul>
  21. 21. 14. FIFA Events <ul><li>FIFA Events </li></ul><ul><li>Events leading to 2010 </li></ul><ul><li>Host cities need composite list of all 2010 related events so as to plan appropriately and ensure level of equity </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  22. 22. 15. Safety and security <ul><li>Liaison with National Authority: most experienced city in holding international conferences and events and hence excellent working relationship among forces </li></ul><ul><li>National/Provincial approach required </li></ul><ul><li>Joint Operations Venue/Disaster Management Control Centre </li></ul><ul><li>Venue Operations Centre </li></ul><ul><li>Capital equipment and CCTV </li></ul><ul><li>Fire and Emergency Services </li></ul>PMG note: graphics not included, please email info@pmg.org.za
  23. 23. <ul><li>16. Volunteers </li></ul><ul><ul><ul><li>Critical to the success of the event and so starting to work on best case </li></ul></ul></ul><ul><ul><ul><li>Language skills important </li></ul></ul></ul><ul><ul><ul><li>Age and maturity of volunteers important </li></ul></ul></ul><ul><ul><ul><li>Have a number of pilots underway </li></ul></ul></ul><ul><li>Environmental rehabilitation </li></ul><ul><li>Waste Management </li></ul><ul><li>Compensation </li></ul><ul><li>Protocol </li></ul>
  24. 24. 2010 and Beyond Eventing strategy <ul><li>Have to build towards 2010 and ensure sustainability thereafter </li></ul><ul><li>Events provide platform to do this: </li></ul><ul><ul><li>FIFA Events </li></ul></ul><ul><ul><li>FIFA Beach soccer African qualifiers (September 06/07) </li></ul></ul><ul><ul><li>A1 Rally (Feb 27 2007) </li></ul></ul><ul><ul><li>Clipper (07-08) </li></ul></ul><ul><ul><li>International Rugby events </li></ul></ul><ul><ul><li>Zulu Rally and World Rally Championships (07-08) </li></ul></ul><ul><ul><li>FIFA Beach soccer World Cup Final (09) </li></ul></ul><ul><ul><li>Confederations Cup (09) </li></ul></ul><ul><ul><li>Soccer World Cup 2010 (Semi-final) </li></ul></ul><ul><ul><li>FINA 2011 </li></ul></ul><ul><ul><li>Commonwealth Games? </li></ul></ul><ul><ul><li>Olympic Games? </li></ul></ul>PMG note: graphics not included, please email info@pmg.org.za
  25. 25. Critical issues <ul><li>Single entry point for Government </li></ul><ul><li>Role definition </li></ul><ul><li>Legislation </li></ul><ul><li>Funding: direct flows </li></ul><ul><li>Procurement </li></ul><ul><li>Special measures for land transfers for 2010 requirements </li></ul>
  26. 26. <ul><li>THANK-YOU </li></ul>

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