Masthead is a simple sans-serif font with correct grammar (capital letters and space)
which looks very formal This is suitable for the magazine cover because it is aimed at a
formal/upper class target audience.
White is used for the text as it stands out The red background behind the text links to
against the background which is the main image on the cover where there is
predominantly red. This makes it easy to a red door, and red in the uniforms of the
read and also attractive to the eye pupils featuring on the cover. This gives the
becuase the simple house colour magazine a theme and therefore creates a
scheme of red, white and black is not brand identity for each issue where there is
overwhelming but still bright and exciting. a different main colour used.
Same type-face is used for the masthead however this time it is written in slight italics
and is also dark blue with a thin white outline instead of white with a thin black outline.
Follows the theme of
changing the main Above the masthead is the date and issue number of the
colour in each issue. magazine. This makes it clear to the reader that the
The chosen colour in magazine is recent, and also shows how many previous
this issue is blue magazines there have been so it must be successful if it’s still
which is taken from carrying on. Beneath the masthead is the tag line which
the student’s collar assures the reader what the magazine is about. Both of these
in the photo. pieces of text are neatly aligned to fit in next to the masthead.
Cover lines of some of the Photograph is a spontaneous action shot which is
contents of the magazine exciting and fun, this reflects the mode of address
written in white so it stands out of the magazine because it is about a primary
to the reader. They can see school. The children within the photo are directly
what is inside the magazine and addressing the camera which interacts with the
decide whether to buy it or not. reader and makes them want to open the
School logo in bottom right hand Around the edge of the photo, the block colour
corner reminds the reader what background gradually fades into it. This gives the
the magazine subject is. cover a professional look.