3. What kind of media institution might distribute your media product and why? IPC media publish NME and Uncut magazine which are both very successful music magazines that share a similar target audience to IMMERSE. and for this reason they could publish my magazine. However I have decided not to choose IPC media because I feel that they lack a mix in the products that they publish and this could lead to my magazine not being able to be anything different and original. Rheingold Publishing would not be a suitable media institution to distribute IMMERSE. as they focus on the more classical music genre which therefore will have a completely difference target audience so not only will the content will be very different then to feature inside my magazine but also the ways in which they advertise their magazines would work with the audience of IMMERSE. I think that BAUER media would be most likely to distribute my media product because they are a very popular establishment who are well known for their connection with the music industry as they have 20 radio stations and also publish KERRANG! MOJO and Q magazine which are three of the most popular music magazines sold in the UK. IMMERSE. also fits in with the same genres and target audience of KERRANG! as it follows many of the same forms and conventions. Another reason why BAUER would be suitable is because of the high quality of printing which would be important for IMMERSE. as there is a large focus on the photos throughout the magazine. A media institution is an establishment that deals in the creation and distribution of advertising, entertainment and information services. Within the specific area of music magazines, there is a wide variety of different media institutions that publish them. I have researched into the three main media institutions that publish music magazines and have chosen which institution would be most suitable to distribute IMMERSE. magazine.