Camcorder0807SalesTalkGuideHQ-WW
SC-HMX20C/MX20 Sales Talk Guide
SC-MX20
SC-HMX20C
imagine turning moments into memories
Samsung Electronics Co., LTD
Head Office (Suwon Korea) 416, Maetan-3Dong, Yeongtong-Gu, Suwon City, Gyunggi-Do,
Korea 443-742www.samsung.com

02 03
Contents
sales talk guide
Contents
PART1 PART2
SC-HMX20C SC-MX25 / MX20
INTRODUCTION 02 INTRODUCTION 32
PRODUCT FEATURES 06 PRODUCT FEATURES 34
01_ Full HD is Real HD 07 New integrated Chip solution 35
02_ Progressive HD (1920 x 1080 Full HD) 08 Video Quality
03_ High-Speed Capture for Slow-Motion Detail 09 01_ 3D Motion Optimizer 36
04_ 8-Megapixel Stills for Large Format Photos 10 02_ 3D Noise Reduction 37
05_ As Sensitive to Light as You Are (ISO3200) 11 03_ Face Detection AF technology 38
06_ A Wider, Brighter F1.8 Lens 12 04_ Anti-shake image stabilizer 39
07_ Snap While You Shoot with Dual Recording 13 05_ A world class lens, a world class camcorder 40
08_ Quick Start Helps You Catch the Moment 14 Record More
09_ Reliable, Flexible and Durable 15 06_ Battery life that won’t let you down 41
10_ Anynet+ (HDMI CEC) 16 07_ More recording time, more memories to treasure 42
11_ Advanced Noise Reduction 17 Ease of Use and Fun
12_ Take it Easy with Easy Q 18 08_ Share your memories, share your life 44
13_ Easy on the Eyes; Satisfying Results 19 09_ Free style shooting 45
14_ Swivel Hand-Grip 20 10_ Interval Recording 46
15_ Multi-functional Cradle 21 11_ Intelligent scene setting 47
12_ Intelligent check 48
AWARD 22 13_ Dual Time Zone function 49

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SC-HMX20C Introduction
sales talk guide
SC-HMX20C
The Latest in Cutting-Edge Video Technology
With 1920 x 1080 Full HD, the highest quality video available
today, Flash memory for instant start-up with parts-free durability
and convenience, a bright F1.8 HD lens, and a light, compact
body packed full of useful features and sophisticated technology.

06 07
Special Feature
sales talk guide
SC-HMX20C
01_
Full HD is Real HD
1. Greater clarity, brightness and detail
in 1920 x 1080 Full HD.
2. Video quality will be an exact pixel-by-
pixel match for HDTVs
3. More natural color and clarity.
1440 1920
1080 1080
4:3 recording, 16:9 output 16:9 recording, 16:9 output
46.7M pixel/sec 62.2M pixel/sec
Sales Tip
Emphasize innovative video quality & easy of
use function.
SC-HMX20C is the most competitive camcorders
in the market.

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Special Feature
SC-HMX20C sales talk guide
PART1
02_ 03_
Progressive HD (1920 x 1080 Full HD) High-Speed Capture for Slow-Motion
Detail
1. HD quality video in progressive mode (30fps)
Video quality is crisp and clear 1. 10 seconds of video at an astonishing
2. Progressive scan technology produces 300 frames per second
smooth images at 2x, 4x or even 8x the 2. Ultra-detailed crystal clear slow motion
normal speed playback
useful for analyzing a golf swing,
dance movement, or any other motion
1920 X 1080 Interlaced 1920 X 1080 Progressive
Sales Tip
“300fps function” is useful for analyzing fast moving
action, such as golf swing, diving
It is an unique selling proposition of HMX20
(Competitors are only available 3 seconds)
2008 SAMSUNG CAMCORDERS

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Special Feature
SC-HMX20C sales talk guide
PART1
04_ 05_
8-Megapixel Stills for Large Format As Sensitive to Light as You Are
Photos (ISO3200)
1. A pixel interpolation filter to convert recorded 1. Even with the 1 lux of illumination (candlelight
stills to the 8-mega pixels. for example), High Sensitivity Mode to take
clear video or shoot 8-megapixel stills.
2. Large format (11x17in) and detailed prints
of your images. 2. ISO3200 is free from the blur caused by longer
exposure times.
2304X1728
Original (4M pixel)
3264X2448
Pixel-Rising (8M pixel)
Blurring by Hand Shaking ISO3200 & EIS
2008 SAMSUNG CAMCORDERS

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Special Feature
SC-HMX20C sales talk guide
PART1
06_ 07_
A Wider, Brighter F1.8 Lens Snap While You Shoot with Dual
Recording
1. SC-HMX20C’s wide F1.8 aperture 10x Optical
Zoom lens 1. Innovative dual recording make it easy
More light through to the sensor to snap a still
Rich, bright, detailed images reflecting
2. Simply press the shutter button as you are
what you see with the naked eye
taking video
2. The high-performance HD lens Without interruption the video,
Ensure minimal image distortion SC-HMX20C will take a 2-megapixel still
and astigmatic aberration
Conventional Camcorder SC-HMX20C
Sales Tip
SC-HMX20 can capture images as many as you want
within storage (Competitors captures only 3 images)
2008 SAMSUNG CAMCORDERS

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Special Feature
SC-HMX20C sales talk guide
PART1
08_ 09_
Quick Start Helps You Catch Reliable, Flexible and Durable
the Moment
1. Compared to tape or disk-based camcorder,
1. Never miss another one of life's precious Flash memory camcorder contains zero
moment moving parts
2. With built-in flash memory, SC-HMX20C will 2. Recorded memories will survive the rigors
be ready to shoot in 3 seconds or less of spills, falls and everyday mishaps
4 times faster than standard DVD Cam
1, 2, 3 Seconds, Shoot!
POWER
3sec Recording
Samsung
POWER
12sec Recording
Conventional
2008 SAMSUNG CAMCORDERS

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Special Feature
SC-HMX20C sales talk guide
PART1
10_ 11_
Anynet+ (HDMI CEC) Advanced Noise Reduction
1. The SC-HMX20C supports every video output 1. The cutting-edge ANR (Advanced Noise
for HDTVs Reduction) system reduces sensor noise
HDMI, Component, S-video, Composite dramatically
2. Samsung’s unique Anynet+ (HDMI-CEC) lets 2. Reserving the original scene, it produces
you control the camcorder with TV remote control a more vivid & lifelike video
3. Highest quality digital video / audio on HDTV
without any data loss
HDMI
Digital Analog Converter
Conventional Samsung
Sales Tip
Anynet+ allows you to control TV, Home Theater,
camcorder with the single remote controller.
2008 SAMSUNG CAMCORDERS

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Special Feature
SC-HMX20C sales talk guide
PART1
12_ 13_
Take it Easy with Easy Q Easy on the Eyes; Satisfying Results
1. Samsung’s innovative Easy Q function puts 1. Easy to use Touch LCD screen
the SC-HMX20C into Full Auto mode to let you
2. The high-resolution 16:9 wide-format 2.7” LCD
relax and enjoy what is happening while the
16:9 wide screen perfectly matched
camcorder does the work.
to HDTVs
2008 SAMSUNG CAMCORDERS

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Special Feature
SC-HMX20C sales talk guide
PART1
14_ 15_
Swivel Hand-Grip Multi-functional Cradle
1. Swivel Hand-Grip makes shooting difficult 1. The docking cradle puts Samsung camcorders
angles a snap. head and shoulders above the competition.
Recharge the camcorder.
2. With a flick of the wrist, you can change
Use the built-in USB port,
the shoot angle of the camcorder — all with
Connect to additional AV devices via cables
one hand!
such as AV/Component, also HDTV through
3. The ergonomic design make 150° angle HDMI.
change possible
Docking Cradle
150 degree
HDMI AC Charger Component USB
AV out
Sales Tip
Swivel grip is the only feature in the market.
2008 SAMSUNG CAMCORDERS

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Award
sales talk guide
AWARD
HMX20C _ Canada _ Telegraph-Journal, Ottawa
Citizen, Prince George Citizen, The StarPhoenix Newspaper and
Canada.com
“This is a nice, easy-to-handle camcorder that
really takes advantage of the technology available
to give home users the best possible videos at a
decent price.”

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Award
SC-HMX20C sales talk guide
PART1
AF DIGITALE review (Italia) HMX20C _
Samsung VP-HMX20C got a high score from AF Digitale Tutto Digitale review (Italia)
which is famous magazine in Italy. The HMX20C received a very positive review from Tutto
Tested models : Samsung VP-HMX20C, Canon HF10, JVC Digitale in Italy.
Everio GZ-HD5, Panasonic HDC-SD9, Sanyo Xacti VPC-
HD1000, Sony HDR-UX19E, Toshiba GSC-A40F
The HMX20C proves that Samsung knows how to
produce high quality camcorders, which are probably
“Samsung flings itself in the market of high-definition the only ones on the market which can compete
Camcorders… …that features the ability to record
with the cutting-edge AVCHD models. Despite the
Full HD videos and that comes undoubtedly
compact size, this camcorder enables comfortable
complete from the point of view of functionalities.
shooting, thanks to the swivel hand-grip and some
A \"great\" camcorder in all respects.”
features of the ergonomic design, such as the small
hollow for fingers or, next to it, the zoom control.
2008 SAMSUNG CAMCORDERS

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Award
SC-HMX20C sales talk guide
PART1
HMX20C _ HMX20C _
Top Pick on Bcchardware.com PC World review
Samsung SC-HMX20C High Definition Camcorder “Samsung has launched a high-definition (HD) video
was reviewed by Telegraph-Journal, Ottawa Citizen, camera that can also snap high-resolution digital
Prince George Citizen and The StarPhoenix. These are photos and take smooth slow-motion video.
most popular newspapers in Canada. A special feature is the 300 frames per second (fps)
shooting mode for slow-motion video. Video is usually
“The Samsung SC-HMX20C camcorder was a surprise recorded at 30 fps and becomes jumpy when slowed
in more ways than one. What makes this units down, but by recording at 300 fps it can be slowed
special is that it is one of the least expensive Full HD down by as much as 10 times and still appear smooth.”
(1920 x 1080p) cameras around and manages to do
a pretty job in most situations.”
2008 SAMSUNG CAMCORDERS

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Award
SC-HMX20C sales talk guide
PART1
HMX20C _ HMX20C _
here’s how! magazine review Wish magazine review
Samsung SC-HMX20C high definition camcorder was “Ultra-portable, flash-based, unique swiveling handgrip,
reviewed by here’s how! magazine and included in clear image, electronic images stabilization feature and
“Home Video Hands-on” section. touch screen LCD.”
“This compact camcorder is truly a thing of beauty, with
a lovely molded shape and nice materials and textures.
I was very impressed with the picture quality: colors
were very natural, and detail was excellent.”
2008 SAMSUNG CAMCORDERS

SC-HMX20C
PART1
HMX20C _
Fnac France magazine review
Samsung HMX20 got 4 stars very positive review from
Fnac france (4 stars out of 4)
2008 SAMSUNG CAMCORDERS

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SC-MX25 / MX20 Introduction
sales talk guide
SC-MX25 / MX20
Digital Video Excellence
The Samsung SC-MX25/MX20 provides you with video footage
of such a high quality that it brings your memories to life with
vivid, natural beauty. The SC-MX25/MX20’s state-of-the-art
imaging technologies combine to create a camcorder that gives
you the very best of everything; natural color reproduction, image
stability, advanced noise reduction, the highest quality lens, and
the most pristine video footage you’ve ever seen.

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Special Feature
sales talk guide
SC-MX25 / MX20
New Integrated Chip Solution with
Samsung DNIeTM Technology (Digital
Natural Image Engine)
1. Advanced Color Expression
2. Hyper Digital Image Stabilizer
3. Face Detection Auto Focus
4. Longer battery life, extended recording time
By designing and implementing a powerful single
chip control system, power consumption is
dramatically reduced, allowing you to capture
more memories that can be treasured.

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Special Feature
SC-MX25 / MX20 sales talk guide
PART2
01_ Video Quality 02_ Video Quality
3D Motion Optimizer 3D Noise Reduction
3D processing compares previous & following 3D noise reduction dramatically eliminates noise
frames, divides the current frame into pixel blocks. whilst maintaining the original edge and pattern
detects noise occurrence eliminates it efficiently of the image.
without filtering the entire image.
1. Analyzing motion between the frames
2. The frames are split into pattern/edge frames
Target pixel
Analyzing targets
& differential frames
Not analyzing pixels
3. Frames are passed through separate filters.
4. After filtering, the frames are combined to make
a cleaner, clearer image.
Conventional Samsung Technology
Tradeoff between N.R. and edge loss
Lowpass filter is
applied frame by
LFP Edge frame for noise
Enhancement reduction, which
Target frame Next frame Frame causes edge loss
Target frame
Spatial analysis Time analysis
Conventional
Before SC-MX25 / MX20
Original pattern is preserved
due to pattern extraction between frames
Pattern
LMMSE Filter
Matching
Frame Pattern
Adaptive LPF
Differences
2008 SAMSUNG CAMCORDERS Samsung Technology

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Special Feature
SC-MX25 / MX20 sales talk guide
PART2
03_ Video Quality 04_ Video Quality
Face Detection AF technology Anti-shake image stabilizer
1. Targeting the faces in the screen The SC-MX25/MX20 realizes precision image
stabilizing by multi-directional motion analysis unlike
2. Faces appear naturally detailed,
most other digital image stabilizers using bi-
even it’s not in the center of the screen.
directional one. Enjoy clean and steady footage.
(With the intelligent auto-focus & skin tone
adjustment)
Conventional Samsung Technology
Conventional Samsung Technology
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Special Feature
SC-MX25 / MX20 sales talk guide
PART2
05_ Video Quality 06_ Record More
A world class lens, a world class Battery life that won’t let you down
camcorder
1. Samsung MX25/MX20 gives an incredible
World famous for premium optics, Schneider 3 hours of recording freedom.
Kreuznach lenses provide improved distortion 2. 3 hours Long Battery life is outstanding function
aberration and astigmatic aberration for superior, (1.9W, 850mAh)
natural-looking images. With its 34x optical zoom,
the SC-MX25/MX20’s Schneider Kreuznach lens 3. Company A’s 1 hour 10minutes
takes you as close to the action as you could (2.9W, 1000mAh)
ever want to be. Company B’s 1 hour 20 minutes
(3.8W, 800mAh)
Samsung
SC-MX25 03:00 Hours
/MX20 1.9w / 850mAh
company 01:10 Hours
A 2.9w / 1000mAh
company 01:20 Hours
B 3.8w / 800mAh
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Special Feature
SC-MX25 / MX20 sales talk guide
PART2
07_ Record More
Recording Time on 1 DVD Disc
More recording time, more memories
35 Min
to treasure H.264
(SC-MX25
/MX20)
Enjoy recording the highest quality video footage
for longer with the SC-MX25/MX20. Thanks to
high performance H.264 Codec, Samsung SC- 20 Min MPGE2
MX25/MX20 record more of your memories than
MPEG2 codec adapted camcorders. Within the
same capacity, SC-MX25/MX20 records 1.5 times 1.4GB
more than MPEG2 codec. Its compressed video
files are faster to e-mail and upload to the web,
Samsung Memory Camcorder Competitor HDD cam Competitor Memory Card
which makes sharing as easy as can be, with no MX20 with H.264 Codec with MPEG2 with MPEG2
32G Memory 30G 32G
loss of Image quality.
32GB 32GB
Memory Card SD Memory
30GB HDD
12hrs 40mins 7hrs 10mins 7hrs 20mins
36 DVD Disc 22 DVD Disc
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Special Feature
SC-MX25 / MX20 sales talk guide
PART2
08_ Ease of Use and Fun 09_ Ease of Use and Fun
Share your memories, share your life Free style shooting
Exit
1 Selecting Web & Mobile mode 1. Swivel Hand-Grip makes shooting difficult
A perfect format for H.264 supporting angles a snap.
MP3 Players without any trans-coding
2. With a flick of the wrist, you can change the
2. YouTube up-loader in the bundled Mediashow shoot angle of the camcorder — all with
software enables one-step uploading one hand!
to YouTube
3. The ergonomic design make 180° angle
MP3 Player & YouTube Connection change possible
USB or Card
Download to MP3 Player
Upload to YouTube by MediaShow
(Samsung Software) 180 degree
Sales Tip
Emphasize the compatibility with iPod Sales Tip
One step upload to iPod through iTunes.
Swivel grip is the only feature in the market.
2008 SAMSUNG CAMCORDERS

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Special Feature
SC-MX25 / MX20 sales talk guide
PART2
10_ Ease of Use and Fun 11_ Ease of Use and Fun
Interval Recording Intelligent scene setting
By setting time intervals for frame capture, you can 1. The i-scene function provides specialized
take full advantage of the Interval Recording recording mode optimizing white balance,
function. This feature, using selective frame capture exposure & shutter speed, i-scene mode
enables you to record over an extended period of (Sports, Portrait, Spotlight, Beach, Snow,
time so that you can see the effects of long term High Speed, Food, Waterfall)
recording condensed into a shorter time frame.
Imagine the passage of clouds through the sky or
the sun’s descent over the water.
Longtime Scene
12 Hours
Interval Recording
Selective Frame Capture Condensed Scene
6 minutes
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Special Feature
SC-MX25 / MX20 sales talk guide
PART2
12_ Ease of Use and Fun 13_ Ease of Use and Fun
Intelligent check Dual Time Zone function
The iCheck function gives you instant access to World Time Setting allows you to select the
remaining battery and storage information without city & time zone that you are visiting without
having to turn the camcorder on. having to change your hometown time setting.
Simply press the iCheck button Simply select the “Visit” time, select where
Remaining battery and storage time will be you are,
shown on the LCD When you get home again, just select “Home”
Turn off automatically. The time will be reset as if you’d never
gone away.
Can select home or visit place time City-based time set
Time Zone Time Zone
Seoul London
Home: 10/20 12:30 AM Home 10/2012:30 AM
Visit: 10/21 08:30 AM - 04:00
Exit Exit Date / Time Set
Date/Time Time Difference
2008 SAMSUNG CAMCORDERS

MEMO MEMO
2008 SAMSUNG CAMCORDERS