Samsung reveals new Hybrid digital camera system
to rival Micro Four Thirds - world exclusive AP
report
Saturday 30th August 2008
Damien Demolder
New camera category on way from Samsung • Samsung takes wind from Micro
Four Thirds with APS-C 'hybrid' system • New category to short-cut Koreans to
top digital position
Global giant Samsung is set to introduce a new interchangeable lens 'Hybrid' digital
camera system in Spring 2010, in a move aimed at propelling the company to the top
of world's digital camera sales. Speaking exclusively to Amateur Photographer at the
IFA show in Berlin, Samsung Techwin Executive Vice President Byung Woo Lee
(pictured above with UK camera director Rob King) says the first model in the as-yet-
unnamed system will carry the company's own 14 million-pixel APS-C sized CMOS
sensor and a new lens mount. 'Many people find DSLR cameras too heavy and big
to carry,' Lee explained, 'so Samsung will introduce a new hybrid system that will be
small and l