Public Health Preparedness Conference

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Heather Blanchard's presentation at the Public Health Preparedness Conference on February 25, 2011 in Atlanta, Georgia

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Public Health Preparedness Conference

  1. 1. <ul><li>Breaking Down Myths and Empowering Everyday Opportunities </li></ul><ul><li>Use of Social Media (and Technologies), Everyday & in Crisis </li></ul><ul><li>Presented by </li></ul><ul><li>Heather Blanchard </li></ul><ul><li>Chief Evangelist, Co-Founder </li></ul><ul><li>CrisisCommons </li></ul><ul><li>February 25, 2011 </li></ul><ul><li>Atlanta, Georgia </li></ul>
  2. 2. CrisisCamp Haiti <ul><li>Call to action; global footprint </li></ul><ul><li>Low barrier to entry; replicable </li></ul><ul><li>65 events, 8 countries, 30 cities </li></ul><ul><li>2,300+ highly skilled volunteers </li></ul><ul><li>Focus on mapping, missing persons, language and search </li></ul>Columbia United Kingdom Canada France
  3. 3. Myths <ul><li>Social Media is a PIO Responsibility </li></ul><ul><li>You Can’t Trust the Public </li></ul><ul><li>If it’s not “verified” data, it can’t be used </li></ul>
  4. 4. What You Can Expect <ul><li>Connectivity </li></ul><ul><li>Information Overload (i.e. lack of filters) </li></ul><ul><li>Maps, maps & maps </li></ul><ul><li>Shortcodes </li></ul><ul><li>The “Unaffiliated” - New Actors, Diaspora </li></ul><ul><li>iReporting </li></ul>
  5. 5. Source Your Crowd <ul><li>Trusted Agencies </li></ul><ul><li>Affiliated Agencies </li></ul><ul><li>Public </li></ul>
  6. 6. Everyday Opportunities “ You have to be in it to win it.” <ul><li>Public Events (Concerts, Sporting Events) </li></ul><ul><li>Friday Rush Hour </li></ul><ul><li>Potholes </li></ul><ul><li>Community Programs for Open Data </li></ul>
  7. 7. Building Capacity <ul><li>Affiliate the Unaffiliated </li></ul><ul><li>Resource Mapping </li></ul><ul><li>Dialogue, Immersion - Connect the dots </li></ul>
  8. 8. Learning From NASA <ul><li>Being friends with the public </li></ul><ul><li>Give access to the evangelists </li></ul><ul><li>Be human, be relevant, be there </li></ul><ul><li>Proactive, proactive, proactive </li></ul><ul><li>Data, data, data </li></ul>
  9. 10. <ul><li>Heather Blanchard </li></ul><ul><li>Co Founder, CrisisCommons </li></ul><ul><li>www.crisiscommons.org </li></ul><ul><li>Friend me on FB </li></ul><ul><li>Twitter/Skype: @poplifegirl </li></ul><ul><li>[email_address] </li></ul><ul><li>703.593.3823 </li></ul>

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