Dark Side Of Social Media

Dark Side of Social Media Case study of social media activities of Serbian nationalist group SNP 1389 Jelena Maksimovi ć Glocal conference, Skopje 2009

Defying dominant discourse
Liberal progressive disourse
Internet as a new public sphere – increased participation of citizens in political life

Facebook President

Ideology of social media
Rhetoric of democratization – social change, increased power and knowledge
Web 2.0 amoral (N.Carr)
Agonistic public sphere (Mouffe)
Antipublics – using freedom of the Internet, but actively looking to undermine it

Choice of the case study
Crucial factors
Rise of youth
nationalism
Tabloidisation of the media
Youth: Increased usage of social media , not accustomed to traditional media

Facebook wars
Serbia – most Facebook profiles in Western Balkans area ( 11,3% of the population)
Groups :
Let Gather More People Th en There is in Albania - 95,907 members
Can we gather 50.000 Serbs on Facebook – 97,982 members
Let’s Gather More People Then There is in Montenegro – 115,490 members

Online presence of nationalist groups
Forums – closed communities of likeminded people
Social media – openly calling for participation (SNP calls you!)
Content – blog, Facebook page and group, Twitter, videos on Blip.tv

Textual analysis - blog
Style
almost professional design
Content
classic press releases
long articles attempting at analysis
low interaction

Textual analyis – Facebook page
Open calls to violence
(Death to gays! ...go back to the EU or your home country Croatia. We are waiting for you)
Encouraged by administrators
(posting the drawing – Gays into Blenders)
Increase of number of fans before/after Pride

Aftermath – Clicking away vs. Real Threat

Influence on mainstream media
Tensions ahead of gay pride – tabloids announcing violence on the streets
Accountability – arrests/censorship
Physical ban of a group does not translate into online world – Facebook Anti-Holocaust groups
Youth involved more with social media, than traditional media

Thank you for the attention. Questions, anyone? Contact me jelena.maksimovich @gmail.com or visit www.popkitchen.com

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Dark Side Of Social Media

by popkitchen on Oct 20, 2009

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Dark Side Of Social Media — Presentation Transcript