Dark Side Of Social Media

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This presentation is accompanying paper of the same title, presented on Glocal conference in Skopje, Macedonia on Oct. 17, 2009

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Dark Side Of Social Media

  1. 1. Dark Side of Social Media Case study of social media activities of Serbian nationalist group SNP 1389 Jelena Maksimovi ć Glocal conference, Skopje 2009
  2. 2. Defying dominant discourse <ul><li>Liberal progressive disourse </li></ul><ul><li>Internet as a new public sphere – increased participation of citizens in political life </li></ul>
  3. 3. Facebook President
  4. 4. Ideology of social media <ul><li>Rhetoric of democratization – social change, increased power and knowledge </li></ul><ul><li>Web 2.0 amoral (N.Carr) </li></ul><ul><li>Agonistic public sphere (Mouffe) </li></ul><ul><li>Antipublics – using freedom of the Internet, but actively looking to undermine it </li></ul>
  5. 5. Choice of the case study <ul><li>Crucial factors </li></ul><ul><li>Rise of youth </li></ul><ul><li>nationalism </li></ul><ul><li>Tabloidisation of the media </li></ul><ul><li>Youth: Increased usage of social media , not accustomed to traditional media </li></ul>
  6. 6. Facebook wars <ul><li>Serbia – most Facebook profiles in Western Balkans area ( 11,3% of the population) </li></ul><ul><li>Groups : </li></ul><ul><li>Let Gather More People Th en There is in Albania - 95,907 members </li></ul><ul><li>Can we gather 50.000 Serbs on Facebook – 97,982 members </li></ul><ul><li>Let’s Gather More People Then There is in Montenegro – 115,490 members </li></ul>
  7. 7. Online presence of nationalist groups <ul><li>Forums – closed communities of likeminded people </li></ul><ul><li>Social media – openly calling for participation (SNP calls you!) </li></ul><ul><li>Content – blog, Facebook page and group, Twitter, videos on Blip.tv </li></ul>
  8. 8. Textual analysis - blog <ul><li>Style </li></ul><ul><li>almost professional design </li></ul><ul><li>Content </li></ul><ul><li>classic press releases </li></ul><ul><li>long articles attempting at analysis </li></ul><ul><li>low interaction </li></ul>
  9. 9. Textual analyis – Facebook page <ul><li>Open calls to violence </li></ul><ul><li>(Death to gays! ...go back to the EU or your home country Croatia. We are waiting for you) </li></ul><ul><li>Encouraged by administrators </li></ul><ul><li>(posting the drawing – Gays into Blenders) </li></ul><ul><li>Increase of number of fans before/after Pride </li></ul>
  10. 10. Aftermath – Clicking away vs. Real Threat
  11. 11. Influence on mainstream media <ul><li>Tensions ahead of gay pride – tabloids announcing violence on the streets </li></ul><ul><li>Accountability – arrests/censorship </li></ul><ul><li>Physical ban of a group does not translate into online world – Facebook Anti-Holocaust groups </li></ul><ul><li>Youth involved more with social media, than traditional media </li></ul>
  12. 12. Thank you for the attention. Questions, anyone? Contact me jelena.maksimovich @gmail.com or visit www.popkitchen.com

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