How Rakuten is planning to runtheir entire business in English? Suggested BY Natsumi Sato
The strategies 1 (In the office)Rakuten employee should be speak Englishin their office. In other words, if people isJapanese, they must NOT use Japanese.Neither do other country. In Rakutencompany, official language is English.This is a first strategy of Rakuten strategy.
Reason that strategy 1.Why Rakuten do thatstrategy?It states that Rakutenis a global company.
Employee from other countries.At first, we have to compare the cost ofJapanese and other country.For example, China.In Chinese, Very smart person is working atcertain company. It cost about 40000 yen.In Japanese, as same as before situation.It cost 210000 yen or more.
Foreign problemMany foreigner wants to come to Japan andwork at company. But most company´scommon language is Japanese. And theydistress themselves about culture shock andso on.But Rakuten company is not. Rakutencarried out some project that call off allforeign problems.
Rakuten Strategy2.Rakuten provides one-stop access to a widerange of services via the Internet. Ourmember database serves as the foundationfor an enhanced marketing strategy basedon the organic linkage of all Rakuten Groupservices, including e-commerce, travel,portals and finance, under the Rakutenbrand. We call this the Rakuten Eco-system.
About Eco-system of Rakuten.With our common loyalty program called"Rakuten Super Points", members areincentivized to use our many services in allaspects of everyday life. With the recentaddition of "Edy", our Eco-system hasextended beyond the bounds of the Internetworld and into the real world.
other companies are not comfortabledoing what Rakuten is doing Other company might be NOT carried out these strategy because need too many costs and time. But Rakuten done. So it is successful!
ReferenceThe JAPAN TIMES;http://www.japantimes.co.jp/text/nn20100716f1.htmlRakuten Strategy;http://global.rakuten.com/corp/careers/business/strategy/E-commerce face;http://www.e-commercefacts.com/background/2012/02/rakuten-ceo-speaks-in-ger/