Many financial service companies feel like the industry is slow to innovate because it is being weighed down by a fear of taking on risk and security concerns. As a result, the industry as a whole ends up creating commodity products rather than providing customers with rich experiences.
In this talk, Poornima Vijayashanker, the founding engineer of Mint.com, is going to share the key components that are necessary to innovate in financial services, and that won’t come at the cost of unnecessary risk or sacrificing security. A focus on innovation, user experience and security were essential to these efforts.
You’ll learn how Poornima and the Mint team built a simple product that handles the complex and mundane problem of managing finances and created consistent branding that reinforced the simplicity of the product and it's security.
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