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How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
How to Showcase Your Expertise Through Content Creation
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How to Showcase Your Expertise Through Content Creation

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Creating content is a great way to show off your expertise, build an audience, and catapult your career. However, it can seem pretty daunting, and time consuming for those of us who are always heads …

Creating content is a great way to show off your expertise, build an audience, and catapult your career. However, it can seem pretty daunting, and time consuming for those of us who are always heads down. In this talk we'll walk you through some simple steps for getting started, and how you can use channels like Gumroad to improve your reach!

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  • 1. How to Showcase Your Expertise Through Content Creation Femgineer Forum #femgineerforum . . . Sponsored by: Gumroad March 13, 2014 Poornima Vijayashanker poornima@femgineer.com @poornima 1
  • 2. Format • Brief talk on strategies to help you level-up • Breakout session to practice strategies • Presentations to get feedback 2
  • 3. Agenda • Why is it important to showcase your expertise? • How do you find your area of expertise? • How do you build an audience? • How do you package it all up? • Breakout session 3
  • 4. We’re not going to focus on: How to get a publishing deal. How to growth hack. 4
  • 5. Femgineer.com (2007 - Present) 5
  • 6. 6
  • 7. “I’m NOT an expert...” 7
  • 8. Of course you’re NOT. 8
  • 9. No one is an “expert”. 9
  • 10. You don’t need to know everything. 10
  • 11. Remember show & tell? 11
  • 12. Connection. 12
  • 13. People Who Want to Get to Know YOU • Recruiters • Companies • Co-workers • Customers 13
  • 14. People are more likely to reach out if they know who you are AND how you think! 14
  • 15. “I don’t know what I’m good at...” 15
  • 16. Areas of Expertise • You don’t need to have years of experience • You need to showcase what you do know & can speak about confidently • It maybe what you are currently working on • It might even seem “obvious” to you • It might already be “done” but you maybe appealing to a new audience! 16
  • 17. People are NOT omniscient! 17
  • 18. Languages Frameworks Techniques Experiences Processes 18
  • 19. It does not have to be technical! </> 19
  • 20. “I can’t write...” 20
  • 21. Turn conversations into content! “...” 21
  • 22. Here’s What People Want to Learn • How to fast-track their learning • How to approach a complex topic, simply • How to make $ • How to be :) 22
  • 23. How much time is this going to take?! 23
  • 24. This is NOT about investing tons of time. 24
  • 25. Pick 1 thing to start with. 25
  • 26. Break it down into a recipe that others can replicate. 26
  • 27. Own up to the limitations. 27
  • 28. Be clear about who this is and isn’t for. 28
  • 29. Get some feedback from friends. 29
  • 30. 30
  • 31. 31
  • 32. Reuse! 32
  • 33. Don’t be Afraid to Reuse Content • Blog post • Guide • Talk • Beginning of a book 33
  • 34. “I don’t like self-promotion.” 34
  • 35. So who is going to promote YOU? 35
  • 36. Start with your network. 36
  • 37. Build an audience from there. 37
  • 38. It will not happen overnight! 38
  • 39. You have to be clear & consistent. 39
  • 40. But you can set the frequency! 40
  • 41. So you wanna make $$$? 41
  • 42. Start testing! 42
  • 43. Experiment. 43
  • 44. 44
  • 45. Case Study • Took popular blog content • Wrote two chapters • Create an e-book using iBooks • Posted on Gumroad • Tweeted it out • Emailed it • Put it on my website 45
  • 46. 46
  • 47. Supplemental Reading: Mastering Product Launches by Nathan Barry 47
  • 48. 48
  • 49. Find out where your audience hangs out. 49
  • 50. Promote early and often! 50
  • 51. Once you hit your number start writing! 51
  • 52. Keep your audience informed. 52
  • 53. Review • Why is it important to showcase your expertise? • How do you find your area of expertise? • How do you build an audience? • How do you go from package it all up? • Breakout session 53
  • 54. Next Forum: Why You Should Consider Being an Early Stage Startup Engineer nousDECOR April 2, 2014 Visit meetup.com/femgineers 54
  • 55. Want to host a forum at your company? Contact: justin@femgineer.com 55
  • 56. New Courses for Spring 2014! Confident Communicator Web Product Development Lean Product Development Visit femgineer.com/learn Mentoring Visit femgineer.com/mentoring 56
  • 57. Get our book! How to Transform Your Ideas into Software Products http://femgineer.com/transform-ideas 57
  • 58. Q&A 58
  • 59. Breakout Session! 59
  • 60. KEY OBJECTIVE(S) AGENDA DELIVERABLE BREAK OUT SESSION Get comfortable identifying your areas of expertise. 30 minutes Get into groups of ~5 people. 1. Introduce yourself to the group. 2. Talk about your skills, recent projects, and a topic you’d like to share. 3. Present & receive feedback Short presentation 60

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