Building Online Cred
Femgineer Forum
#femgineerforum

...
Sponsored by: WalmartLabs
December 5, 2013

Poornima Vijayashank...
Celebrating 1 year of Femgineer Forums!

2
Special thanks!
Sponsors

Volunteers

3
Format
Brief talk on strategies to help you level-up
• Breakout session to practice strategies
• Presentations to get feed...
My story.

5
Recap from Building Street Cred
1. With simple metrics
e.g McDonald’s 1B served

2. By association
e.g celebrity endorseme...
Agenda
Why do you need to build credibility?
• What do you need to do to build credibility?
• How do you do it?
• Breakout...
Why do you need to build credibility online?

8
Reasons for Building Online Cred
1. More people are being “discovered” online
2. Informal background checks
3. Digital foo...
Especially Important If...
You are in an entry-level position
• You are a freelancer or consultant
• Trying to build up a ...
Management vs. Technical Leadership?

11
Doesn’t matter!

12
Here’s why...
Comfortable owning your presence
• Adding to company’s credibility & attract talent
•

13
We’re not going to focus on:
Personal branding.
Building an audience.
Being an expert.
14
Building your presence.

15
Storytelling.

16
Your digital story makes a difference.

17
Opportunities!

18
What do you want to tell?
Past, present & future.
• Past: what have you done.
• Present: what are you currently doing.
• F...
The future is based on your aspirations!

20
Be clear about you do want
&
what you don’t want!

21
Excuses
“This is a lot of work.”
“I don’t like talking about myself.”
“I don’t know where to begin...”

22
“How do I find my voice?”

23
Start by sharing what is important to you!

24
25
26
27
Easy Steps
Step 1: Every quarter review the following:
•

What projects have I completed? (At work or on the side.)

•

Wh...
Easy Steps
Step 2: Pick your platform
•

One you are comfortable with.

•

Don’t bother with more than 2 or 3. (Find ways ...
Easy Steps
Step 3: Connect with others!
•

Levo League

•

SkillCrush

Women 2.0
• Femgineer
•

30
Still skeptical?

31
17 year-old Maitreyee Joshi

32
Review
Why do you need to build credibility?
• What do you need to do to build credibility?
• How do you do it?
• Breakout...
Next Forum!
ModCloth in San Francisco
January 26, 2014
Visit meetup.com/femgineers

34
Want to host a forum at your company?
Contact: justin@femgineer.com

35
Lean Product Development Course
Visit femgineer.com/learn
Scholarship deadline December 6, 2013
Application deadline Janua...
Q&A

37
Breakout Session!

38
BREAK OUT SESSION

KEY OBJECTIVE(S)

AGENDA

Get comfortable
identifying projects for
you to use to build an
online presen...
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Femgineer Forum: Building Online Cred

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In this Femgineer Forum Poornima will talk about the importance of building an online presence. She will also walk you through some simple strategies you can use to make a mark on LinkedIn, Github, and other social sites where engineers often have visible profiles and women may not know or feel comfortable about showcasing their talents and accomplishments.

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Femgineer Forum: Building Online Cred

  1. 1. Building Online Cred Femgineer Forum #femgineerforum ... Sponsored by: WalmartLabs December 5, 2013 Poornima Vijayashanker poornima@femgineer.com @poornima 1
  2. 2. Celebrating 1 year of Femgineer Forums! 2
  3. 3. Special thanks! Sponsors Volunteers 3
  4. 4. Format Brief talk on strategies to help you level-up • Breakout session to practice strategies • Presentations to get feedback • 4
  5. 5. My story. 5
  6. 6. Recap from Building Street Cred 1. With simple metrics e.g McDonald’s 1B served 2. By association e.g celebrity endorsement 3. Win-win solutions e.g. both sides benefit 4. Through the wisdom of others 5. By staying relevant 6
  7. 7. Agenda Why do you need to build credibility? • What do you need to do to build credibility? • How do you do it? • Breakout session • 7
  8. 8. Why do you need to build credibility online? 8
  9. 9. Reasons for Building Online Cred 1. More people are being “discovered” online 2. Informal background checks 3. Digital footprint tells a story 9
  10. 10. Especially Important If... You are in an entry-level position • You are a freelancer or consultant • Trying to build up a network! • 10
  11. 11. Management vs. Technical Leadership? 11
  12. 12. Doesn’t matter! 12
  13. 13. Here’s why... Comfortable owning your presence • Adding to company’s credibility & attract talent • 13
  14. 14. We’re not going to focus on: Personal branding. Building an audience. Being an expert. 14
  15. 15. Building your presence. 15
  16. 16. Storytelling. 16
  17. 17. Your digital story makes a difference. 17
  18. 18. Opportunities! 18
  19. 19. What do you want to tell? Past, present & future. • Past: what have you done. • Present: what are you currently doing. • Future: what do you want to next! • 19
  20. 20. The future is based on your aspirations! 20
  21. 21. Be clear about you do want & what you don’t want! 21
  22. 22. Excuses “This is a lot of work.” “I don’t like talking about myself.” “I don’t know where to begin...” 22
  23. 23. “How do I find my voice?” 23
  24. 24. Start by sharing what is important to you! 24
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. Easy Steps Step 1: Every quarter review the following: • What projects have I completed? (At work or on the side.) • What did I learn? (New skills both hard & soft.) • What were my specific contributions & their results? 28
  29. 29. Easy Steps Step 2: Pick your platform • One you are comfortable with. • Don’t bother with more than 2 or 3. (Find ways to connect.) 29
  30. 30. Easy Steps Step 3: Connect with others! • Levo League • SkillCrush Women 2.0 • Femgineer • 30
  31. 31. Still skeptical? 31
  32. 32. 17 year-old Maitreyee Joshi 32
  33. 33. Review Why do you need to build credibility? • What do you need to do to build credibility? • How do you do it? • Breakout session • 33
  34. 34. Next Forum! ModCloth in San Francisco January 26, 2014 Visit meetup.com/femgineers 34
  35. 35. Want to host a forum at your company? Contact: justin@femgineer.com 35
  36. 36. Lean Product Development Course Visit femgineer.com/learn Scholarship deadline December 6, 2013 Application deadline January 19, 2014 Mentoring Visit femgineer.com/mentoring 2 spots currently available 36
  37. 37. Q&A 37
  38. 38. Breakout Session! 38
  39. 39. BREAK OUT SESSION KEY OBJECTIVE(S) AGENDA Get comfortable identifying projects for you to use to build an online presence. 30 minutes Get into groups of ~5 people. 1. Introduce yourself to the group. 2. Go through handout 3. Group exercise 4. Individual exercise 5. Present & receive feedback DELIVERABLE Short presentation 39
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