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Femgineer Forum: Building Online Cred
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Femgineer Forum: Building Online Cred

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In this Femgineer Forum Poornima will talk about the importance of building an online presence. She will also walk you through some simple strategies you can use to make a mark on LinkedIn, Github, …

In this Femgineer Forum Poornima will talk about the importance of building an online presence. She will also walk you through some simple strategies you can use to make a mark on LinkedIn, Github, and other social sites where engineers often have visible profiles and women may not know or feel comfortable about showcasing their talents and accomplishments.

Published in: Career, Technology, Business

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  • 1. Building Online Cred Femgineer Forum #femgineerforum ... Sponsored by: WalmartLabs December 5, 2013 Poornima Vijayashanker poornima@femgineer.com @poornima 1
  • 2. Celebrating 1 year of Femgineer Forums! 2
  • 3. Special thanks! Sponsors Volunteers 3
  • 4. Format Brief talk on strategies to help you level-up • Breakout session to practice strategies • Presentations to get feedback • 4
  • 5. My story. 5
  • 6. Recap from Building Street Cred 1. With simple metrics e.g McDonald’s 1B served 2. By association e.g celebrity endorsement 3. Win-win solutions e.g. both sides benefit 4. Through the wisdom of others 5. By staying relevant 6
  • 7. Agenda Why do you need to build credibility? • What do you need to do to build credibility? • How do you do it? • Breakout session • 7
  • 8. Why do you need to build credibility online? 8
  • 9. Reasons for Building Online Cred 1. More people are being “discovered” online 2. Informal background checks 3. Digital footprint tells a story 9
  • 10. Especially Important If... You are in an entry-level position • You are a freelancer or consultant • Trying to build up a network! • 10
  • 11. Management vs. Technical Leadership? 11
  • 12. Doesn’t matter! 12
  • 13. Here’s why... Comfortable owning your presence • Adding to company’s credibility & attract talent • 13
  • 14. We’re not going to focus on: Personal branding. Building an audience. Being an expert. 14
  • 15. Building your presence. 15
  • 16. Storytelling. 16
  • 17. Your digital story makes a difference. 17
  • 18. Opportunities! 18
  • 19. What do you want to tell? Past, present & future. • Past: what have you done. • Present: what are you currently doing. • Future: what do you want to next! • 19
  • 20. The future is based on your aspirations! 20
  • 21. Be clear about you do want & what you don’t want! 21
  • 22. Excuses “This is a lot of work.” “I don’t like talking about myself.” “I don’t know where to begin...” 22
  • 23. “How do I find my voice?” 23
  • 24. Start by sharing what is important to you! 24
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. Easy Steps Step 1: Every quarter review the following: • What projects have I completed? (At work or on the side.) • What did I learn? (New skills both hard & soft.) • What were my specific contributions & their results? 28
  • 29. Easy Steps Step 2: Pick your platform • One you are comfortable with. • Don’t bother with more than 2 or 3. (Find ways to connect.) 29
  • 30. Easy Steps Step 3: Connect with others! • Levo League • SkillCrush Women 2.0 • Femgineer • 30
  • 31. Still skeptical? 31
  • 32. 17 year-old Maitreyee Joshi 32
  • 33. Review Why do you need to build credibility? • What do you need to do to build credibility? • How do you do it? • Breakout session • 33
  • 34. Next Forum! ModCloth in San Francisco January 26, 2014 Visit meetup.com/femgineers 34
  • 35. Want to host a forum at your company? Contact: justin@femgineer.com 35
  • 36. Lean Product Development Course Visit femgineer.com/learn Scholarship deadline December 6, 2013 Application deadline January 19, 2014 Mentoring Visit femgineer.com/mentoring 2 spots currently available 36
  • 37. Q&A 37
  • 38. Breakout Session! 38
  • 39. BREAK OUT SESSION KEY OBJECTIVE(S) AGENDA Get comfortable identifying projects for you to use to build an online presence. 30 minutes Get into groups of ~5 people. 1. Introduce yourself to the group. 2. Go through handout 3. Group exercise 4. Individual exercise 5. Present & receive feedback DELIVERABLE Short presentation 39