3 S's to a Successful Launch

3 S’s to a Successful Launch
Poornima Vijayashanker
http://www.femgineer.com
@poornima
[email_address]

What have I launched ?
Femgineer.com - March 2007
Mint.com - September 2007
Workshops - “Will it Launch?”
San Francisco - January 2010
Duke University - October 2010
BizeeBee.com - January 2011

Languishing over Launching
What to launch?
Prototype
When to launch?
Pick a date...
How to launch?
Where to launch?
Re -launch?!?

Prototype vs Perfection
Myths
Built and launched in a weekend!
1M+ users overnight! (one-night stand...)
Overly cautious: dot i’s cross t’s, bug free

REQUIREMENTS for Launch
What you need :
Stability - people can get through the front door
Scale - you’re app can handle some load
Support - you can triage and troubleshoot

STABILITY
SECURITY
Bugs
Background Process
Browser

SECURITY
Levels of security
ULTRA , HIGH, Moderate, low
Security depends on the app
Mint.com - financial app, ULTRA!
Encryption Layer, Co-Location Facility
BizeeBee.com - small business app, moderate security
RoR AuthLogic library
Common Mistakes
Crosstalk
Logout - session expiration
Password Recovery

3 B’s: Bugs, Background, Browser
Prioritize - mission critical vs. look and feel bugs
System Hogs - nightly cron jobs, data imports
Browser Bashing
Focus on a few - Chrome, FF, Safari, IE
e.g. Litmus

SCALE
Common Back-end Bottlenecks
database, messaging queues
Common Front-end Bottlenecks
JavaScript libraries, browsers
Identify then Optimize
Experience it first-hand
e.g New Relic

SUPPORT
I ❤ Logging
e.g. Hoptoad, Loggly
Feedback & Errors
messages and pages
Customer Service Tool
e.g. BizeeBee Admin

3 D’s: to a Successful Re-Launch
Data
Identify major issues and fix
Deployment
e.g. Heroku
Delight

Application Appendix
Browser Testing
Litmus: http://litmus.com/
Performance Monitoring
New Relic: http://www.newrelic.com
Logging
Hoptoad: http://www.hoptoad.com
Loggly: http://loggly.com (beta)
Deployment
Heroku: http://www.heroku.com
Load Testing
JMeter: http://www.jmeter.com

3 S's to a Successful Launch

by Poornima Vijayashanker on Nov 08, 2010

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3 S’s to a Successful Launch — Presentation Transcript