Without Strategy, You Could Still Be Throwing Content into the Wind

without strategy, you could still be throwing content into the wind Angela Barnard, Redweb

i am going to talk about what you need to know about content strategy the principles used to get the answers what content strategy will do for you in the long-run

we are all publishers Content is main reason that projects are delayed an afterthought a nuisance

why is this? most of us haven‟t realised that we are in the publishing business But... the moment you launch a website, you are a publisher

publishers plan far in advance what content they will create

in order to deliver, you need to make content a priority. we need to think like publishers.

“content strategy is the practise of planning for the creation, delivery and governance of useful, usable content” Kristina Halvorson. Brain Traffic

web content is mostly crap it‟s messy it takes time it‟s expensive

content strategy is the next big thing

why? in 2009, Google search returns for „social media‟ were 1,230,000,000 in 2008 they were 359,000,000 in 2007 „content strategy‟ returned 337,000,000

why is content strategy becoming popular?

don‟t just take my word for it South by Southwest (SXSW) UX London The Content Strategy Forum Content Strategy, Manhattan Style WebContent2010

“everything starts with a mission and is fortified by the things we create” Brian Solis. Mashable.com

content is seen as a commodity

developing quality content isn‟t easy

is content strategy the missing part of the UX puzzle? If you remove content strategy from UX, one of the key components of a successful user experience is missing: The content.

the elements of user experience. Jesse James Garrett

principles used to get the answers

plan ask yourself what are your business objectives? what are your users trying to do? what‟s broken about what you have now? what works with what you have now?

yes. audit your content. it‟s boring. it‟s time consuming, but it‟s necessary

qualitative inventories

create

analyse

deliver and govern

what will content strategy do for you in the long-run?

in conclusion…

questions?

thank you

Without Strategy, You Could Still Be Throwing Content into the Wind

by Angela Barnard on Apr 12, 2010

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Without Strategy, You Could Still Be Throwing Content into the Wind — Presentation Transcript