The Past Present And Future Roadmaps Of Telemarketing

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The Past Present And Future Roadmaps Of Telemarketing

  1. 1. THE PAST PRESENT AND FUTURE ROADMAPS OF TELEMARKETING<br />
  2. 2. A MARKETING ROADMAP IS LIKE PREPARING FOR A TRIP<br />1. TRIP: What is my destination? BUSINESS: What is my goal for my business?<br />2. TRIP: Who are my travelling companions? BUSINESS: Do I have effective employees, support staff and a targeted market/audience?<br />3. TRIP: How much money will I need to travel with? BUSINESS: What is my projected marketing budget?<br />4. TRIP: How will I get to my destination? BUSINESS: What are the marketing vehicles (i.e. email, newsletters, mailers, media communication) I will use to reach my targeted market/audience?<br />5. TRIP: What types of clothes do I need to take with me? BUSINESS: Will I have seasonal, one-time or year-round clients?<br />6. TRIP: What items do I need to take in case of an emergency? BUSINESS: In the event that something unexpected happens with my initial plans, do I have a backup game plan to continue on the road to reaching my goals?<br />7. TRIP: What is my trip’s ETA (Estimated Time of Arrival)? BUSINESS: What are my short and long term business goals (i.e. 6 months, 1 year, 5 years and beyond)?<br />
  3. 3. Telemarketingis a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.<br />TELEMARKETING<br />
  4. 4. Some people believe that in the 1950s, Dial America Marketing, Inc became the first company completely dedicated to inbound and outbound telephone sales and services. <br /> The term telemarketing was first used extensively in the late 1970s to describe Bell System communications<br />HISTORY<br />
  5. 5. CATEGORIES OF TELEMARKETING<br />
  6. 6. SUBCATEGORIES<br />SALES<br />LEAD GENERATION<br />INBOUND<br />OUTBOUND<br />
  7. 7. METHODS OF COLLECTING INFORMATION<br />QUESTIO-NNAIRES<br />SURVEYS<br />PERSONAL CONTACTS<br />METHODS<br />CANOPIES<br />TELEPHONE DIRECTORY<br />
  8. 8. Telemarketing has been negatively associated with various scams and frauds. <br /> Telemarketing calls are often considered an annoyance, especially when they occur during the dinner hour, early in the morning, or late in the evening<br />NEGATIVE PERCEPTIONS AND CRITICISM<br />
  9. 9. MY EXPERIENCE ABOUT TELEMARKETING<br />
  10. 10. ANY QUERIES ????<br />

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