SLCC 2010 Video Expansion Pack

Second Life launched June 2003
Three former PayPal employees created YouTube February 2005
November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion and is now operated as a subsidiary of Google
It had not made a profit before this year – 2010 might be the year it does

Of 30 & 60 second spots, they are longer
Can engage the viewer with higher impact (stronger)
Are persistent & perpetual: 24/7
Have greater distribution channels
Are VERY cost-effective
And can also incorporate entertainment, product placement & be highly targeted -

368b digital advertising budget
32% increase in digital: overall 1.2%
online video >$1b in net ad revenues
annual growth rate of 36% 2006 – 2011

20% higher rate of recall
22% higher level of brand recall
18% Higher level of message recall
And twice the likability factor

5 – 10% overall media spend on video
94% Indicate online video budgets will Increase Over 2009
45% of budget will come from TV
40% from print

44% say online video drives the highest ROI
73% viewed user engagement as the most important metric
92% want better ROI measurement for online video
84% rank quality content as most important
50% of advertisers have sponsorship in their monetization strategy for online video this year

MyDamnChannel - $ 4.4M
Blip.TV - $10.1M
Machinima.com - $ 9M

Current branded virtual goods market at $16 million
About 2.5% of the total market
To be worth $150 million by 2013
Annual growth rate of 113%
In five years, 1 out of every 25 virtual goods sold will be branded

Real time interaction
Unique tools for visual assets / scripts
Intellectual Property rights
Location Location Location
It is very cost effective
Product placement and brand sponsorship.

39% of consumer packaged goods dollars are spent
5% of advertising dollars are allocated
Watch the most video at over 9 hours per day
Comprise 1/3 of all TV viewers, online and social media users
Time shift TV more than 18-24 year olds
Are significantly more likely to own a DVD player
More likely to have broadband Internet access at home

Gossip Girl
Laguna Beach
Big Brother
The L Word
CSI:New York
Weather Channel
Australia’s ABC TV Island
NBC Universal Media Island
London Live
SkyNews Island
The Money Programme
Channel 4 – Radio Station
Sundance Channel
Heroes being extended into Habbo

SLCC 2010 Video Expansion Pack

by pookyamsterdam on Aug 18, 2010

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SLCC 2010 Video Expansion Pack — Presentation Transcript