High-quality, sustainable and eco-friendly fabrics.
Modern, contemporary interiors.
Frequently changing window displays to keep it fresh.
Lack of brand recognition.
Challenge to attract customers.
Concentrated product line.
‘ Lifestyle centers’ are growing in popularity.
Product line extension.
Open a 2 nd store in Soho, New York.
Post-recession period. Consumers are still cautious.
Changes in consumer buying behavior.
More independent designer boutiques coming up.
COMPETITOR ANALYSIS major competitors Independent designer boutiques around Fillmore District such as:
potential competitors union square as a shopping neighborhood
SURVEY RESULTS Shopping once in 2 weeks loves boutiqu e shopping Eco-conscious 113 people surveyed on facebook 24x7 spends $100 - $300 on a dress Expects styling assistance Annual household income of $75k - $100k 25-35 years old
fabric suppliers manufacturer ’ s garment accessories suppliers
Emperor International Limited
Prachi Exports Ltd.
PRODUCTION TIMELINE SPRING 2012 SUMMER 2012 FALL 2012 WINTER 2012 SPRING 2013 YEAR 2012 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Research,design & placing order Sampling, Production & Finishing Packaging, Shipping & Receive Order New collection in the boutique YEAR 2011 Oct Nov Dec Research,design & placing order Sampling, Production & Finishing Packaging, Shipping & Receive Order `New collection in the boutique