18. SURVEY RESULTS Shopping once in 2 weeks loves boutiqu e shopping Eco-conscious 113 people surveyed on facebook 24x7 spends $100 - $300 on a dress Expects styling assistance Annual household income of $75k - $100k 25-35 years old
31. Acid jazz Light-techno Indian classical lounge aesthetic contemporary fusion Modern electronic club music soft instrumental Midival Punditz Avatars of Dub Mystic Dunes Thievery corporation
38. PRODUCTION TIMELINE SPRING 2012 SUMMER 2012 FALL 2012 WINTER 2012 SPRING 2013 YEAR 2012 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Research,design & placing order Sampling, Production & Finishing Packaging, Shipping & Receive Order New collection in the boutique YEAR 2011 Oct Nov Dec Research,design & placing order Sampling, Production & Finishing Packaging, Shipping & Receive Order `New collection in the boutique