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BRAND STORY 1
BRAND STORY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET RESEARCH & ANALYSIS 2
[object Object],- United States of America ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ECONOMIC OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],According to Bureau of Economic Analysis (BEA) on March 25, 2011 ,[object Object],[object Object],[object Object],[object Object],United States GDP Growth Rate Personal Income Chart
[object Object],- Apparel &Fashion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],… continued ,[object Object],[object Object]
Specialty stores & Boutiques ,[object Object],[object Object],[object Object],[object Object],[object Object],Consumer spending and shopping behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fashion forward consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influence of new media on apparel shopping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],San francisco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fillmore District ,[object Object],[object Object],[object Object],[object Object],[object Object]
TARGET CUSTOMER  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT ANALYSIS strengths weaknesses opportunities threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPETITOR ANALYSIS major competitors Independent designer boutiques around Fillmore District such as:
potential competitors union square  as a shopping neighborhood
SURVEY RESULTS Shopping  once in 2 weeks loves  boutiqu e  shopping Eco-conscious 113  people surveyed on facebook 24x7 spends $100 - $300 on a dress Expects styling assistance Annual household income of $75k - $100k 25-35 years old
CORPORATE SOCIAL RESPONSIBILITY ,[object Object],[object Object],[object Object],[object Object],[object Object]
COMPANY STRUCTURE 3
COMPANY STRUCTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPETITIVE ADVANTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING PLAN 4
MARKETING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LOGO 5
LOGO Colors  - Chocolate Brown  Font  - Zapfino   Lime Green ,[object Object],[object Object],[object Object],[object Object],[object Object],… reasons for choosing the colors ,[object Object],[object Object],[object Object],[object Object],[object Object]
INTERIORS 6
CONCEPT ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MUSIC 7
Acid jazz Light-techno Indian classical lounge  aesthetic contemporary fusion Modern electronic club music soft instrumental Midival Punditz Avatars of Dub Mystic Dunes Thievery  corporation
PRODUCT PLAN 8
SPRING/SUMMER 2012 ,[object Object],[object Object],[object Object],Line Concept
Merchandise Layout
Merchandise Layout
FABRICS  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROFILE OF SUPPLIERS ,[object Object],[object Object],[object Object],fabric suppliers manufacturer ’ s garment accessories suppliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCTION TIMELINE SPRING 2012 SUMMER 2012 FALL 2012 WINTER 2012 SPRING 2013 YEAR 2012 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec                           Research,design & placing order                                                    Sampling, Production & Finishing                                                   Packaging, Shipping & Receive Order                                                   New collection in the boutique                         YEAR 2011 Oct Nov Dec         Research,design & placing order                Sampling, Production & Finishing               Packaging, Shipping & Receive Order               `New collection in the boutique                
VENDOR PRODUCTS
PRODUCT LINE EXTENSION
FINANCIAL PLAN 9
FINANCIAL SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… continued
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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  • 16. COMPETITOR ANALYSIS major competitors Independent designer boutiques around Fillmore District such as:
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  • 31. Acid jazz Light-techno Indian classical lounge aesthetic contemporary fusion Modern electronic club music soft instrumental Midival Punditz Avatars of Dub Mystic Dunes Thievery corporation
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  • 38. PRODUCTION TIMELINE SPRING 2012 SUMMER 2012 FALL 2012 WINTER 2012 SPRING 2013 YEAR 2012 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec                           Research,design & placing order                                                   Sampling, Production & Finishing                                                   Packaging, Shipping & Receive Order                                                   New collection in the boutique                         YEAR 2011 Oct Nov Dec         Research,design & placing order               Sampling, Production & Finishing               Packaging, Shipping & Receive Order               `New collection in the boutique                
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