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Green marketing

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SoftGains Tech Solutions delivers quality Web Design, SEO, E-commerce, Domain Name registration , Web Hosting services and also has IT Training department. …

SoftGains Tech Solutions delivers quality Web Design, SEO, E-commerce, Domain Name registration , Web Hosting services and also has IT Training department.


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  • 1. Integrating Green Marketing initiatives into every aspect of the organization
  • 2. GREEN MARKETING Green marketing is the marketing of product that is enviourment friendly . This involve broad range of activity : Change in production process  Services based  Modifying advertisement.  Environmentally friendly The changes are being influenced by a firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community
  • 3. WHY GREEN MARKETING? • Cost Factor:- Cost factors related with waste disposal, or reductions in material usage forces firms to modify their behaviour. • Competitive Advantage :- Firms marketing goods with environmental characteristics will have a competitive advantage over firms marketing non-environmentally responsible alternatives • Government Pressure:- Governmental bodies are forcing firms to become more responsible • Social Responsibility:- Organizations believe they have a moral obligation to be more socially responsible
  • 4. Benefits Of Green marketing • • • • • Environmental benefits Business Benefits Consumer based Innovation in product and operation Economic benefit
  • 5. ACTIVITIES EFFECTING GREEN MARKETING • Product Modification • Changing production process • Packaging Changes • Modifying Advertisement • Shifting to the online space
  • 6. Packaging changes Mc Donald’s replacing its clamshell packaging with paper packaging
  • 7. Changing production process Nokia recycling its old worn out handsets donated by customers
  • 8. PRODUCT MODIFICTION MAHINDRA E2O & TOYOTA PRIUS.
  • 9. Modifying Advertisement Idea promote a green lifestyle by Advertising.
  • 10. Shifting to the online space Employees remind email recipients to think about the environment before printing.      Mobile marketing, Social media, Email marketing, Display advertising, Search marketing
  • 11. Industries involved Automobile Industry Telecom Service Industry Paper Industry industry
  • 12. Some interesting facts • Digital marketing was projected to reach $25.6 billion in 2009, and reach $55 billion, 21 percent of all marketing spend, by 2014 • One Recycled tin can would save enough energy to power Television for 3 hours • One recycled glass bottle would save enough energy to power a computer for 25 minutes • Recycled paper produces 73% less air pollution than if it was made from raw material
  • 13. "The only way of finding the limits of the possible is by going beyond them into the impossible." Join us and find out the difference between hard work and passion. http://www.softgains.com/