Social Media Penetration In Australia
 How This Exponential Growth?
 Social and Mobile Media Computation
 Market Record...
INTERNET

SOCIAL

81%

65%

penetration

penetration

18,300,000

14,700,000
Australia

NT

Average usage 18.8 Hours

4% of Internet Population
Average usage 18.6 Hours

WA

QLD

10% of Internet Popu...
How Did That Happen ?
1Reason
Basic Human
Behaviour
Drove Social
Media Success
2Reason
Social Media are
Social…
Connecting The
Social World
3Reason
Mobile phone penetration
drove Social Media
success
And vice versa. Now, you’re
always connected.
Obvious because Social & Mobile
Media brought computing finally
to a personal level.

So it’s time to make marketing
perso...
Mobile internet browsing
increased considerably, from
67 percent in 2012 to 78
percent in 2013.
Ownership of internet capable mobile
phones increased greatly from 43
percent to 65 percent, and over one
third (35%) of o...
Social mobile usage has continued to
double since 2007 - 42 percent of
social media users and a massive 74
percent of 16-2...
Close to half of online
Australians now access the
internet while commuting or
travelling.
Australian newspapers record 3.5% overall
circulation decline (2012)
Financial Review

down 5.9%

The Australian

down 0.5%

Herald Sun

down 2.1%

Courier Mail

down 1.4%

Daily Telegraph

d...
it’s not just print…
2007 marked a change in
Australians TV
consumption…
2007 marked a change in
Australians TV
consumption…
While use of the internet continued to grow this
year, for the first t...
What Social Media Say ?
Facebook…
Facebook Features…
• •  Images
Is the largest and most frequented social media network in Australia

• •  Taggin...
Instagram…
•  Bought by Facebook in 2012 for 1 billion dollars
•  Photo sharing platform
•  Public or private settings
•  ...
Social Media
Share in App
Development
Wake-up. Times have changed drastically

One2Many

TV/radio/print

One2Few

Direct Marketing

One2One

CRM

Many2Many

Soc...
Mobile Pundits is a Mobile App Development and
Service providing company that delivers
uniquely customized full-cycle bran...
Catch Us at…
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
Social Media Contribution In Mobile App Development In Australia
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Social Media Contribution In Mobile App Development In Australia

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Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.

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Social Media Contribution In Mobile App Development In Australia

  1. 1. Social Media Penetration In Australia  How This Exponential Growth?  Social and Mobile Media Computation  Market Records  What Social Media Say?  Social Media Share In App Development  About Us  Catch Us at… 
  2. 2. INTERNET SOCIAL 81% 65% penetration penetration 18,300,000 14,700,000
  3. 3. Australia NT Average usage 18.8 Hours 4% of Internet Population Average usage 18.6 Hours WA QLD 10% of Internet Population Average usage 19.7 Hours 20% of Internet Population Average usage 19.7 Hours NSW SA 7% of Internet Population Average usage 19.9 Hours 32% of Internet Population Average usage 18.1 Hours VIC 25% of Internet Population Average usage 18.0 Hours
  4. 4. How Did That Happen ?
  5. 5. 1Reason Basic Human Behaviour Drove Social Media Success
  6. 6. 2Reason Social Media are Social… Connecting The Social World
  7. 7. 3Reason Mobile phone penetration drove Social Media success And vice versa. Now, you’re always connected.
  8. 8. Obvious because Social & Mobile Media brought computing finally to a personal level. So it’s time to make marketing personal again.
  9. 9. Mobile internet browsing increased considerably, from 67 percent in 2012 to 78 percent in 2013.
  10. 10. Ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone.
  11. 11. Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.
  12. 12. Close to half of online Australians now access the internet while commuting or travelling.
  13. 13. Australian newspapers record 3.5% overall circulation decline (2012)
  14. 14. Financial Review down 5.9% The Australian down 0.5% Herald Sun down 2.1% Courier Mail down 1.4% Daily Telegraph down 3.8% The Age down 4.5%
  15. 15. it’s not just print…
  16. 16. 2007 marked a change in Australians TV consumption…
  17. 17. 2007 marked a change in Australians TV consumption… While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption… … a possible early warning sign that we are approaching the feared media saturation point
  18. 18. What Social Media Say ?
  19. 19. Facebook… Facebook Features… • •  Images Is the largest and most frequented social media network in Australia • •  Tagging do it right Is free, if you •  Hashtags • Is about creating a conversation and is a two way communication •  Trending topics •  18-24 year olds spend more time on Facebook than they do watching •  People Talking About This television •  Edgerank- the Facebook Algorithm • •  Private Messaging (Person touser spends 7 hours brand) on The average Australian Facebook person, person to per week the site • Has a newsfeed controlled by an algorithm
  20. 20. Instagram… •  Bought by Facebook in 2012 for 1 billion dollars •  Photo sharing platform •  Public or private settings •  Great for competitions •  Super Viral •  Mobile posting only •  Photo and video capability
  21. 21. Social Media Share in App Development
  22. 22. Wake-up. Times have changed drastically One2Many TV/radio/print One2Few Direct Marketing One2One CRM Many2Many Social Media
  23. 23. Mobile Pundits is a Mobile App Development and Service providing company that delivers uniquely customized full-cycle brand development solutions for product and business active in the mobile arena in Australia, UK, USA, India and Ireland. Mobile Pundits Marketing and Consulting department created a first-of-itskind services to provide strategic, customized mobile and web-based app marketing plans designed specifically for mobile and web-based app developers. We utilize iPhone, Android, iPad, Windows, Blackberry and Mac app promotion tactics that work!
  24. 24. Catch Us at…

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