Seo Methodology Ppt


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Rank your website high on Google and other major search engines using Mosaic SEO services

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Seo Methodology Ppt

  1. 1. We Promise, We Deliver! SEO Methodology
  2. 2. We Promise, We Deliver! Latent Semantic Indexing (LSI) LSI is a methodology involving statistical probability and correlation that helps deducing the semantic distance between words. Its major application is in understanding the relation between certain words in a paragraph or in a document. This methodology is being used while indexing a page in the search engine’s database.
  3. 3. We Promise, We Deliver! Simple LSI Model Huge unorganized Data/Information ??? Locating information that discusses a particular context Latent Semantic Indexing (LSI) Find out the information in common in the sample context Use the observation to compare the rest of the documents to classify them Relevance Feedback! Sorted Result
  4. 4. We Promise, We Deliver! Concentric Keyword Identification Theme Determination Word Selection to represent those themes Themed Cononical Implementation Branding & Selling Theme Keywords Topical Backlinks Creation Dartboard Optimization Matrix Theme Based Pyramid Anchor Tags, Alt Tags, Meta Tags, On-page Optimization, etc. Directory Submission, Link Building, Off-page Optimization PR, Article Submission SEO Dartboard Optimization Matrix (DOM) Dartboard Optimization Matrix (DOM) is our LSI based proprietary SEO methodology that helps to generate formidable rankings on the SERP’s (search engine ranking pages) for 100s of keywords thus impacting your online brand, traffic, leads, revenues and overall business profitability. It helps to build the overall theme structure of the website to qualify it for relevant and innumerable searches.
  5. 5. We Promise, We Deliver! Theme & Subtheme Sub Themes Main Themes Keyword Optimization Broader (Main Theme) keywords at the root level pages Focused & Targeted keywords at vortal pages (sub theme) Inbound Links Creation To create uniform & themed anchor tags for individual sub theme Outbound Links Creation To create a web of neighbors that search engine can use to judge the popularity and depth of site
  6. 6. We Promise, We Deliver! <ul><li>Creation of appropriate site architecture </li></ul><ul><li>Improving the file name including URL </li></ul><ul><li>Improving the directory structure </li></ul><ul><li>Identification of relevant keywords </li></ul><ul><li>Creation of relevant pages for those targeted keywords </li></ul><ul><li>Generation and optimization of meta tags, titles, body copy for the relevant pages </li></ul><ul><li>File size optimization </li></ul><ul><li>Image Optimization </li></ul><ul><li>Link popularity campaign </li></ul><ul><li>Submission to various online indexing and referring resources </li></ul>SEO Functional Components
  7. 7. We Promise, We Deliver! SEO Activities - I Theme Determination Using Keyword analysis based on client’s business model Competitor Analysis Keyword determination using Dartboard Keyword Strategy (DKS) On-page Factors Optimization HTML Tags Optimization LSI based Title Tag Optimization LSI based Meta Description Tag Optimization LSI based Meta Keywords Tag Optimization Header Tags Optimization Alt Tag Optimization Existing Site Text Optimization Existing Site Images Optimization Site Map & 404 Error Page Optimization Step 1 Step 2
  8. 8. We Promise, We Deliver! SEO Activities - II Site Design Optimization Home Page Optimization Directory Structure & URL Optimization Internal Navigation Optimization Outbound Links Articles Step 3 Technical Optimization Code Review Step 4 Off-page Theme Implementation Directory Submissions Article Submissions Press Release Submissions E-book Submissions Reciprocal Links Creation Step 5
  9. 9. We Promise, We Deliver! SEO Knowledge Management <ul><li>Efficient Knowledge Management System in place to keep up to date with the latest technologies </li></ul><ul><li>SEO Handbook – updated monthly </li></ul><ul><li>Regular participation/knowledge sharing in web discussions – online learning </li></ul><ul><li>Case studies and research papers – monthly </li></ul><ul><li>Google Adwords Certification </li></ul><ul><li>Market analysis, competition analysis & new offerings – monthly activity </li></ul><ul><li>Technical analysis: new trends, search engine updates, online marketing updates – monthly activity </li></ul><ul><li>Knowledge portal – work in progress </li></ul>
  10. 10. We Promise, We Deliver! Thank You