Pooja.capellos@unibet.com
@PoojaCapellos
Pursuing Innovation through OPEN API
Pooja Capellos
SPORTSBOO
K
CASINO POKER
Unibet Product Offering
Unibet Customer Base
Over 8.6M
customers
Licensed in 7
jurisdictions
Site offered in 20
languages
Unibet Ecosystem
Casino Games
Suppliers
B2B/SPORTSBOOK
Drivers for
Open API
Our First
Content APIs
Key Insights
Growth
Opportunities
Why OPEN API?
Drivers for OPEN API
Provide
Innovative
Experiences
Cater for Niche
Markets
Expand
our digital
offering
Engage in
new chan...
Our First Content APIs
• Simplified our development
• Increased our control
• Created more demand
• Enabled our partners t...
Applications of Unibet Content APIs
Key Insights
API initiatives must be aligned to
strategic business vision
OPEN API is not always understood
Key Insights
Provide education across the business
Concern and Fear of exposing APIs
Key Insights
Involve Security and Legal as early as
possible
Security and Legal
• Communication is key
• Understand context of data
• Provide examples of visibility
• Establish govern...
Key Insights
Agree on versioning strategies and
SLAs across internal teams & with your
suppliers
Key Insights
Invest time and resources in your
developer portal
Build OPEN API using an Agile
Approach
EVALUATE
ANALYZE
DESIGN
DEVELOP
IMPLEMENT
Growth Opportunities
Augmented Reality & Second Screen
Final Thoughts
• Build strong technical foundations
• Communicate across all aspects of your
business
• Know that do you n...
“It is literally true that you can succeed best and
quickest by helping others to succeed.”
— Napoleon Hill
Pooja.capellos@unibet.com
@PoojaCapellos
Pursuing Innovation through OPEN API
Pooja Capellos
Pursuing Innovation through Open API
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Pursuing Innovation through Open API

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Presentation given at API Strategy and Practice Conference in Amsterdam 2014. Focuses on the challenges and opportunities within an Enterprise to pursue innovation through OPEN API. This particular case study centers around Unibet - a leading online gambling company in Europe.

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  • Standardized the way we expose content to our partners through 1 gateway and API management platform.
  • Include image around ‘opportunity’
  • Pursuing Innovation through Open API

    1. 1. Pooja.capellos@unibet.com @PoojaCapellos Pursuing Innovation through OPEN API Pooja Capellos
    2. 2. SPORTSBOO K CASINO POKER Unibet Product Offering
    3. 3. Unibet Customer Base Over 8.6M customers Licensed in 7 jurisdictions Site offered in 20 languages
    4. 4. Unibet Ecosystem Casino Games Suppliers B2B/SPORTSBOOK
    5. 5. Drivers for Open API Our First Content APIs Key Insights Growth Opportunities
    6. 6. Why OPEN API?
    7. 7. Drivers for OPEN API Provide Innovative Experiences Cater for Niche Markets Expand our digital offering Engage in new channels Tailor Personalised Experiences CUSTOMERS
    8. 8. Our First Content APIs • Simplified our development • Increased our control • Created more demand • Enabled our partners to innovate
    9. 9. Applications of Unibet Content APIs
    10. 10. Key Insights API initiatives must be aligned to strategic business vision
    11. 11. OPEN API is not always understood
    12. 12. Key Insights Provide education across the business
    13. 13. Concern and Fear of exposing APIs
    14. 14. Key Insights Involve Security and Legal as early as possible
    15. 15. Security and Legal • Communication is key • Understand context of data • Provide examples of visibility • Establish governance process
    16. 16. Key Insights Agree on versioning strategies and SLAs across internal teams & with your suppliers
    17. 17. Key Insights Invest time and resources in your developer portal
    18. 18. Build OPEN API using an Agile Approach EVALUATE ANALYZE DESIGN DEVELOP IMPLEMENT
    19. 19. Growth Opportunities
    20. 20. Augmented Reality & Second Screen
    21. 21. Final Thoughts • Build strong technical foundations • Communicate across all aspects of your business • Know that do you not know…so be Agile! • Explore the opportunities
    22. 22. “It is literally true that you can succeed best and quickest by helping others to succeed.” — Napoleon Hill
    23. 23. Pooja.capellos@unibet.com @PoojaCapellos Pursuing Innovation through OPEN API Pooja Capellos

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