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Do Good or Die

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Do Good or Die is an attempt at understanding the paradigm shift in branding and marketing. The shift from making profits to doing good to people and society. This paper explores how Return on …

Do Good or Die is an attempt at understanding the paradigm shift in branding and marketing. The shift from making profits to doing good to people and society. This paper explores how Return on Investment is make way for Return on Involvement. How social media and social responsibility helps a brand become more acceptable to people and society. It explains how Sustainability will become the core of branding with increased globalization.

Published in: Business

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