R rose's intermediate facebook slides sm workshop 2010

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R rose's intermediate facebook slides sm workshop 2010

  1. 1. Let’s talk about Facebook<br />
  2. 2. Randall Rose<br />Partnership Marketing Development Specialist<br />Virginia Tourism Corporation<br />Phone: 276-322-2044<br />E-mail: rrose@virginia.org<br />Facebook: http://www.facebook.com/VirginiaIsForLovers<br />Twitter: http://twitter.com/VisitVirginia<br />YouTube: http://www.youtube.com/VisitVirginia<br />Flicker: http://www.flickr.com/photos/visitvirginia<br />LinkedIn: http://www.linkedin.com/in/rrose<br />Let’s talk about Facebook<br />
  3. 3. Before we get started<br />Disclaimer:<br />Facebook seems to change it’s format, structure, policy, language, etc. frequently. With those factors considered, this presentation is updated frequently, but probably still contains incorrect references or information inadvertently. <br />Furthermore, many Facebook users have described Facebook’s performance as “glitchy” because of error messages, screen formatting issues, delays, and other “glitches” that occur during their use of Facebook. While such “glitches” could be caused by various factors including computer capacity, internet speed, user abilities and errors, it is worth noting that Facebook is still commonly referred to as “glitchy” because of such challenges that users frequently face. (no pun intended).<br />
  4. 4. Furthermore<br />“…Facebook is just so-so as a business tool…” <br />John Jantsch – www.ducttapemarketing.com<br />
  5. 5.
  6. 6. You need a social media marketing plan:<br /><ul><li>What are you trying to accomplish?
  7. 7. Who is your target audience?
  8. 8. What message will move your audience?
  9. 9. What vehicle do we have to deliver the </li></ul> message?<br /><ul><li>What are your resources?
  10. 10. How will you measure your </li></ul> performance/success?<br />Facebook<br />
  11. 11. You need a social media marketing plan:<br /><ul><li>Need calendar of planned activities (promotions, posts, etc.)
  12. 12. Integrate with overall business marketing plan
  13. 13. Include fan/follower </li></ul>interaction time (crucial)<br /><ul><li>Page needs to stay fresh </li></ul> and give followers a <br /> reason to visit frequently <br /> (just like good websites)<br />Facebook<br />
  14. 14. You need a social media policy:<br /><ul><li>To protect you, your business, your employees, and your customers
  15. 15. Consult with your attorney
  16. 16. Review other policies:</li></ul>Check out the Social Media Governance – Policy Listing at<br /> http://socialmediagovernance.com/policies.php<br />Facebook<br />
  17. 17. Frequent updates, follower interaction, etc.<br />
  18. 18. Promote <br />Events<br />
  19. 19. Ways consumers can utilize your product<br />
  20. 20. Product <br />Development<br />& Consumer<br />Input<br />
  21. 21. Supporting Community /<br />Public Relations<br />
  22. 22. Contests<br />
  23. 23. Business Page Strategies: <br /><ul><li>Vanity URL (www.facebook.com/businessname)</li></ul>Go to http://www.facebook.com/username<br />to see if your preferred name is available<br />and to secure your URL. Minimum number of followers may be required. You also may have to verify/confirm by a mobile phone. <br />Facebook<br />
  24. 24. Business Page Strategies: <br /><ul><li>Promote it!</li></ul>Facebook<br />
  25. 25. But use the approved logos:<br />Logo Terms of Use: www.facebook.com/pages/manage/promo-guidelines.php<br />Follow All Advertising Guidelines:<br />http://www.facebook.com/ad_guidelines.php<br />Advertise it!<br />
  26. 26. Business Page Strategies: <br /><ul><li>Utilize your personal profile
  27. 27. To enhance business brand/image
  28. 28. To monitor discussion, thoughts, etc. of potential customers
  29. 29. To increase followers of your business page</li></ul>Facebook<br />
  30. 30. Business Strategies: <br /><ul><li>Increasing follower base:
  31. 31. Recommend page to friends
  32. 32. Promote page on your website, advertising, and through all appropriate marketing activities
  33. 33. Use applications (apps) to assist
  34. 34. Facebook ads (paid)</li></ul>Facebook<br />
  35. 35. Business Page Strategies: <br /><ul><li>Applications or “add-on’s”:
  36. 36. Full list of Business and other apps at:</li></ul>http://www.facebook.com/apps/directory.php<br /><ul><li>Only use the apps that you need to reach, engage, and keep followers
  37. 37. Make sure you don’t have too many (depending on your target market)</li></ul>Facebook<br />
  38. 38. Business Strategies: <br /><ul><li>Popular Business Page Apps:
  39. 39. Static FBML (Facebook Markup Language) App
  40. 40. Extended Info Box</li></ul>Facebook<br />
  41. 41.
  42. 42. Popular Business Page Apps:<br /><ul><li>Multimedia
  43. 43. Video
  44. 44. Flash Player
  45. 45. Don’t Forget Photos</li></ul>Facebook<br />
  46. 46.
  47. 47. Popular Business Page Apps:<br /><ul><li>Marketplace app – buy, sell, trade with friends/followers</li></ul>Facebook<br />
  48. 48. Other Business Applications: <br /><ul><li>Blog/Blog Promotion
  49. 49. Sweepstakes
  50. 50. Contests
  51. 51. Events
  52. 52. Reviews
  53. 53. Discussion Boards
  54. 54. Business Cards
  55. 55. Fan Appz (strategies to increase fan base)</li></ul>Facebook<br />
  56. 56. Facebook Ads: <br /><ul><li>Easy to design (URL, title, body text, image)</li></ul>Facebook<br />
  57. 57. Facebook Ads: <br />Facebook<br />
  58. 58. Facebook Ads: <br /><ul><li>Target customers by:
  59. 59. Likes/Interests
  60. 60. Age
  61. 61. Gender
  62. 62. Education
  63. 63. Workplaces
  64. 64. Relationship Status
  65. 65. Other </li></ul>Facebook<br />
  66. 66. Facebook Ads: <br />Facebook<br />
  67. 67. Facebook Ads: <br />Facebook<br />
  68. 68. Facebook Ads: <br /><ul><li>Cost-Per-Click (CPC) of Cost-Per-Metric (CPM) options
  69. 69. You can establish a budget (max. amount)</li></ul>Facebook<br />
  70. 70. Facebook Ad Tips: <br /><ul><li>Ad may be more effective as part of a marketing campaign or promotion instead of overall promotion of your brand
  71. 71. Put emphasis on image and text to draw the attention of your audience
  72. 72. Monitor the performance of ads and adjust accordingly
  73. 73. Check out Facebook’sbest practices: http://www.facebook.com/ads/best_practices.php/</li></ul>Facebook<br />
  74. 74. Some resources:<br /><ul><li>www.mashable.com
  75. 75. www.allfacebook.com</li></ul>Facebook<br />
  76. 76. Randall Rose<br />Partnership Marketing Development Specialist<br />Virginia Tourism Corporation<br />Phone: 276-322-2044<br />E-mail: rrose@virginia.org<br />Facebook: http://www.facebook.com/VirginiaIsForLovers<br />Twitter: http://twitter.com/VisitVirginia<br />YouTube: http://www.youtube.com/VisitVirginia<br />Flicker: http://www.flickr.com/photos/visitvirginia<br />LinkedIn: http://www.linkedin.com/in/rrose<br />Let’s talk about Facebook<br />

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