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R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
R rose's intermediate  facebook slides sm workshop 2010
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R rose's intermediate facebook slides sm workshop 2010

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Transcript

  • 1. Let’s talk about Facebook
  • 2. Randall Rose
    Partnership Marketing Development Specialist
    Virginia Tourism Corporation
    Phone: 276-322-2044
    E-mail: rrose@virginia.org
    Facebook: http://www.facebook.com/VirginiaIsForLovers
    Twitter: http://twitter.com/VisitVirginia
    YouTube: http://www.youtube.com/VisitVirginia
    Flicker: http://www.flickr.com/photos/visitvirginia
    LinkedIn: http://www.linkedin.com/in/rrose
    Let’s talk about Facebook
  • 3. Before we get started
    Disclaimer:
    Facebook seems to change it’s format, structure, policy, language, etc. frequently. With those factors considered, this presentation is updated frequently, but probably still contains incorrect references or information inadvertently.
    Furthermore, many Facebook users have described Facebook’s performance as “glitchy” because of error messages, screen formatting issues, delays, and other “glitches” that occur during their use of Facebook. While such “glitches” could be caused by various factors including computer capacity, internet speed, user abilities and errors, it is worth noting that Facebook is still commonly referred to as “glitchy” because of such challenges that users frequently face. (no pun intended).
  • 4. Furthermore
    “…Facebook is just so-so as a business tool…”
    John Jantsch – www.ducttapemarketing.com
  • 5.
  • 6. You need a social media marketing plan:
    • What are you trying to accomplish?
    • 7. Who is your target audience?
    • 8. What message will move your audience?
    • 9. What vehicle do we have to deliver the
    message?
    • What are your resources?
    • 10. How will you measure your
    performance/success?
    Facebook
  • 11. You need a social media marketing plan:
    • Need calendar of planned activities (promotions, posts, etc.)
    • 12. Integrate with overall business marketing plan
    • 13. Include fan/follower
    interaction time (crucial)
    • Page needs to stay fresh
    and give followers a
    reason to visit frequently
    (just like good websites)
    Facebook
  • 14. You need a social media policy:
    • To protect you, your business, your employees, and your customers
    • 15. Consult with your attorney
    • 16. Review other policies:
    Check out the Social Media Governance – Policy Listing at
    http://socialmediagovernance.com/policies.php
    Facebook
  • 17. Frequent updates, follower interaction, etc.
  • 18. Promote
    Events
  • 19. Ways consumers can utilize your product
  • 20. Product
    Development
    & Consumer
    Input
  • 21. Supporting Community /
    Public Relations
  • 22. Contests
  • 23. Business Page Strategies:
    • Vanity URL (www.facebook.com/businessname)
    Go to http://www.facebook.com/username
    to see if your preferred name is available
    and to secure your URL. Minimum number of followers may be required. You also may have to verify/confirm by a mobile phone.
    Facebook
  • 24. Business Page Strategies:
    • Promote it!
    Facebook
  • 25. But use the approved logos:
    Logo Terms of Use: www.facebook.com/pages/manage/promo-guidelines.php
    Follow All Advertising Guidelines:
    http://www.facebook.com/ad_guidelines.php
    Advertise it!
  • 26. Business Page Strategies:
    • Utilize your personal profile
    • 27. To enhance business brand/image
    • 28. To monitor discussion, thoughts, etc. of potential customers
    • 29. To increase followers of your business page
    Facebook
  • 30. Business Strategies:
    • Increasing follower base:
    • 31. Recommend page to friends
    • 32. Promote page on your website, advertising, and through all appropriate marketing activities
    • 33. Use applications (apps) to assist
    • 34. Facebook ads (paid)
    Facebook
  • 35. Business Page Strategies:
    • Applications or “add-on’s”:
    • 36. Full list of Business and other apps at:
    http://www.facebook.com/apps/directory.php
    • Only use the apps that you need to reach, engage, and keep followers
    • 37. Make sure you don’t have too many (depending on your target market)
    Facebook
  • 38. Business Strategies:
    • Popular Business Page Apps:
    • 39. Static FBML (Facebook Markup Language) App
    • 40. Extended Info Box
    Facebook
  • 41.
  • 42. Popular Business Page Apps:
    Facebook
  • 46.
  • 47. Popular Business Page Apps:
    • Marketplace app – buy, sell, trade with friends/followers
    Facebook
  • 48. Other Business Applications:
    Facebook
  • 56. Facebook Ads:
    • Easy to design (URL, title, body text, image)
    Facebook
  • 57. Facebook Ads:
    Facebook
  • 58. Facebook Ads:
    Facebook
  • 66. Facebook Ads:
    Facebook
  • 67. Facebook Ads:
    Facebook
  • 68. Facebook Ads:
    • Cost-Per-Click (CPC) of Cost-Per-Metric (CPM) options
    • 69. You can establish a budget (max. amount)
    Facebook
  • 70. Facebook Ad Tips:
    • Ad may be more effective as part of a marketing campaign or promotion instead of overall promotion of your brand
    • 71. Put emphasis on image and text to draw the attention of your audience
    • 72. Monitor the performance of ads and adjust accordingly
    • 73. Check out Facebook’sbest practices: http://www.facebook.com/ads/best_practices.php/
    Facebook
  • 74. Some resources:
    • www.mashable.com
    • 75. www.allfacebook.com
    Facebook
  • 76. Randall Rose
    Partnership Marketing Development Specialist
    Virginia Tourism Corporation
    Phone: 276-322-2044
    E-mail: rrose@virginia.org
    Facebook: http://www.facebook.com/VirginiaIsForLovers
    Twitter: http://twitter.com/VisitVirginia
    YouTube: http://www.youtube.com/VisitVirginia
    Flicker: http://www.flickr.com/photos/visitvirginia
    LinkedIn: http://www.linkedin.com/in/rrose
    Let’s talk about Facebook

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