SlideShare a Scribd company logo
1 of 35
Let’s talk about Facebook
Randall Rose Partnership Marketing Development Specialist Virginia Tourism Corporation Phone:		276-322-2044 E-mail:		rrose@virginia.org Facebook:		http://www.facebook.com/VirginiaIsForLovers Twitter:		http://twitter.com/VisitVirginia YouTube:		http://www.youtube.com/VisitVirginia Flicker:		http://www.flickr.com/photos/visitvirginia LinkedIn:	 	http://www.linkedin.com/in/rrose Let’s talk about Facebook
Before we get started Disclaimer: Facebook seems to change it’s format, structure, policy, language, etc. frequently.  With those factors considered, this presentation is updated frequently, but probably still contains incorrect references or information inadvertently.   Furthermore, many Facebook users have described Facebook’s performance as “glitchy” because of error messages, screen formatting issues, delays, and other “glitches” that occur during their use of Facebook.  While such “glitches” could be caused by various factors including computer capacity, internet speed, user abilities and errors, it is worth noting that Facebook is still commonly referred to as “glitchy” because of such challenges that users frequently face. (no pun intended).
Furthermore “…Facebook is just so-so as a business tool…”  John Jantsch – www.ducttapemarketing.com
You need a social media marketing plan: ,[object Object]
Who is your target audience?
What message will move your audience?
What vehicle do we have to deliver the   message? ,[object Object]
How will you measure your  performance/success? Facebook
You need a social media marketing plan: ,[object Object]
Integrate with overall business marketing plan
Include fan/follower interaction time (crucial) ,[object Object],     and give followers a       reason to visit frequently       (just like good websites) Facebook
You need a social media policy: ,[object Object]
Consult with your attorney
Review other policies:Check out the Social Media Governance – Policy Listing at  http://socialmediagovernance.com/policies.php Facebook
Frequent updates, follower interaction, etc.
Promote  Events
Ways consumers can utilize your product
Product  Development & Consumer Input
Supporting Community / Public Relations
Contests
Business Page Strategies:  ,[object Object],Go to http://www.facebook.com/username to see if your preferred name is available and to secure your URL.  Minimum number of followers may be required.  You also may have to verify/confirm by a mobile phone.   Facebook
Business Page Strategies:  ,[object Object],Facebook
But use the approved logos: Logo Terms of Use: www.facebook.com/pages/manage/promo-guidelines.php Follow All Advertising Guidelines: http://www.facebook.com/ad_guidelines.php Advertise it!
Business Page Strategies:  ,[object Object]
To enhance business brand/image
To monitor discussion, thoughts, etc. of potential customers
To increase followers of your business pageFacebook
Business Strategies:  ,[object Object]
Recommend page to friends
Promote page on your website, advertising, and through all appropriate marketing activities
Use applications (apps) to assist
Facebook ads (paid)Facebook
Business Page Strategies:  ,[object Object]

More Related Content

Viewers also liked

Erich Baier Präsentation Ubo 2011
Erich Baier Präsentation Ubo 2011Erich Baier Präsentation Ubo 2011
Erich Baier Präsentation Ubo 2011Boitelle
 
Lorna Malibu
Lorna MalibuLorna Malibu
Lorna Malibulornamcd
 
Seminar "Should I stay or should I go" delokalisatie van bedrijven,...
Seminar "Should I stay or should I go" delokalisatie van bedrijven,...Seminar "Should I stay or should I go" delokalisatie van bedrijven,...
Seminar "Should I stay or should I go" delokalisatie van bedrijven,...Boitelle
 
Swiss Court Denies European Frontier Workers Their Schumacker Rights Comment ...
Swiss Court Denies European Frontier Workers Their Schumacker Rights Comment ...Swiss Court Denies European Frontier Workers Their Schumacker Rights Comment ...
Swiss Court Denies European Frontier Workers Their Schumacker Rights Comment ...Boitelle
 
Taxation of Hedge Fund Managers in Switzerland
Taxation of Hedge Fund Managers in SwitzerlandTaxation of Hedge Fund Managers in Switzerland
Taxation of Hedge Fund Managers in SwitzerlandBoitelle
 
Restaurant marketing presentation
Restaurant marketing presentationRestaurant marketing presentation
Restaurant marketing presentationRandall Rose
 

Viewers also liked (6)

Erich Baier Präsentation Ubo 2011
Erich Baier Präsentation Ubo 2011Erich Baier Präsentation Ubo 2011
Erich Baier Präsentation Ubo 2011
 
Lorna Malibu
Lorna MalibuLorna Malibu
Lorna Malibu
 
Seminar "Should I stay or should I go" delokalisatie van bedrijven,...
Seminar "Should I stay or should I go" delokalisatie van bedrijven,...Seminar "Should I stay or should I go" delokalisatie van bedrijven,...
Seminar "Should I stay or should I go" delokalisatie van bedrijven,...
 
Swiss Court Denies European Frontier Workers Their Schumacker Rights Comment ...
Swiss Court Denies European Frontier Workers Their Schumacker Rights Comment ...Swiss Court Denies European Frontier Workers Their Schumacker Rights Comment ...
Swiss Court Denies European Frontier Workers Their Schumacker Rights Comment ...
 
Taxation of Hedge Fund Managers in Switzerland
Taxation of Hedge Fund Managers in SwitzerlandTaxation of Hedge Fund Managers in Switzerland
Taxation of Hedge Fund Managers in Switzerland
 
Restaurant marketing presentation
Restaurant marketing presentationRestaurant marketing presentation
Restaurant marketing presentation
 

Similar to R rose's intermediate facebook slides sm workshop 2010

Facebook for Marketers Houston-10-4-2011
Facebook for Marketers Houston-10-4-2011Facebook for Marketers Houston-10-4-2011
Facebook for Marketers Houston-10-4-2011Bernie Borges
 
AMA Facebook for Marketers 12-7-2010
AMA Facebook for Marketers 12-7-2010AMA Facebook for Marketers 12-7-2010
AMA Facebook for Marketers 12-7-2010Bernie Borges
 
North Ayrshire Council Training facebook Session
North Ayrshire Council Training facebook SessionNorth Ayrshire Council Training facebook Session
North Ayrshire Council Training facebook SessionHamill Associates Ltd
 
PACE - Get in the Game with Social Media
PACE - Get in the Game with Social MediaPACE - Get in the Game with Social Media
PACE - Get in the Game with Social Media1paramount
 
Practical methods to maximize your student lead flow using FB& Instagram.pdf
Practical methods to maximize your student lead flow using FB& Instagram.pdfPractical methods to maximize your student lead flow using FB& Instagram.pdf
Practical methods to maximize your student lead flow using FB& Instagram.pdfHigher Education Marketing
 
AMA Facebook for Marketers 3-1-2011
AMA Facebook for Marketers 3-1-2011AMA Facebook for Marketers 3-1-2011
AMA Facebook for Marketers 3-1-2011Bernie Borges
 
Business apps for your facebook page
Business apps for your facebook pageBusiness apps for your facebook page
Business apps for your facebook pagebrendawhitfield
 
Facebook Marketing for Small Businesses
Facebook Marketing for Small BusinessesFacebook Marketing for Small Businesses
Facebook Marketing for Small BusinessesRachel Melia
 

Similar to R rose's intermediate facebook slides sm workshop 2010 (20)

Facebook for Marketers Houston-10-4-2011
Facebook for Marketers Houston-10-4-2011Facebook for Marketers Houston-10-4-2011
Facebook for Marketers Houston-10-4-2011
 
AMA Facebook for Marketers 12-7-2010
AMA Facebook for Marketers 12-7-2010AMA Facebook for Marketers 12-7-2010
AMA Facebook for Marketers 12-7-2010
 
North Ayrshire Council Training facebook Session
North Ayrshire Council Training facebook SessionNorth Ayrshire Council Training facebook Session
North Ayrshire Council Training facebook Session
 
PACE - Get in the Game with Social Media
PACE - Get in the Game with Social MediaPACE - Get in the Game with Social Media
PACE - Get in the Game with Social Media
 
Practical methods to maximize your student lead flow using FB& Instagram.pdf
Practical methods to maximize your student lead flow using FB& Instagram.pdfPractical methods to maximize your student lead flow using FB& Instagram.pdf
Practical methods to maximize your student lead flow using FB& Instagram.pdf
 
AMA Facebook for Marketers 3-1-2011
AMA Facebook for Marketers 3-1-2011AMA Facebook for Marketers 3-1-2011
AMA Facebook for Marketers 3-1-2011
 
Social Media - Strategy and Execution
Social Media - Strategy and ExecutionSocial Media - Strategy and Execution
Social Media - Strategy and Execution
 
Facebook Fanpage Optimization
Facebook Fanpage OptimizationFacebook Fanpage Optimization
Facebook Fanpage Optimization
 
IBAT-SocialMediaPlatforms
IBAT-SocialMediaPlatformsIBAT-SocialMediaPlatforms
IBAT-SocialMediaPlatforms
 
RPC-SocialMediaPlatforms
RPC-SocialMediaPlatformsRPC-SocialMediaPlatforms
RPC-SocialMediaPlatforms
 
DBS-SocialMediaPlatforms
DBS-SocialMediaPlatformsDBS-SocialMediaPlatforms
DBS-SocialMediaPlatforms
 
Business apps for your facebook page
Business apps for your facebook pageBusiness apps for your facebook page
Business apps for your facebook page
 
Facebook Marketing for Small Businesses
Facebook Marketing for Small BusinessesFacebook Marketing for Small Businesses
Facebook Marketing for Small Businesses
 
RPC-SocialMediaPlatforms
RPC-SocialMediaPlatformsRPC-SocialMediaPlatforms
RPC-SocialMediaPlatforms
 
Griffith-SocialMedia-Platforms
Griffith-SocialMedia-PlatformsGriffith-SocialMedia-Platforms
Griffith-SocialMedia-Platforms
 
IBAT-SocialMediaPlatforms
IBAT-SocialMediaPlatformsIBAT-SocialMediaPlatforms
IBAT-SocialMediaPlatforms
 
IBAT-SocialMediaPlatforms
IBAT-SocialMediaPlatformsIBAT-SocialMediaPlatforms
IBAT-SocialMediaPlatforms
 
Griffith-SocialMediaPlatforms
Griffith-SocialMediaPlatformsGriffith-SocialMediaPlatforms
Griffith-SocialMediaPlatforms
 
DBS-Social-Media-Platforms
DBS-Social-Media-PlatformsDBS-Social-Media-Platforms
DBS-Social-Media-Platforms
 
RPC- social mediaplatforms-sept2010_ppt
RPC- social mediaplatforms-sept2010_pptRPC- social mediaplatforms-sept2010_ppt
RPC- social mediaplatforms-sept2010_ppt
 

R rose's intermediate facebook slides sm workshop 2010