Salvador Carrillo no Mobilize Breakfast
Upcoming SlideShare
Loading in...5
×
 

Salvador Carrillo no Mobilize Breakfast

on

  • 412 views

 

Statistics

Views

Total Views
412
Views on SlideShare
394
Embed Views
18

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 18

http://www.mobilizado.com.br 18

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Salvador Carrillo no Mobilize Breakfast Salvador Carrillo no Mobilize Breakfast Presentation Transcript

    • What you will see in the next months Salvador Carrillo Twitter @salvacarrillojueves 8 de noviembre de 12
    • MOBILE ECOSYSTEMjueves 8 de noviembre de 12
    • ADOPTIONjueves 8 de noviembre de 12
    • CARRIERS Despite the minutes of voice increase ... the revenues based on voice decreasejueves 8 de noviembre de 12
    • OPERADORES Data is more important in the revenue generation in the medium and long term Después de la voz estaban los datos... ¿Después de los datos?jueves 8 de noviembre de 12
    • Carriers ‣ They have a good asset: the network but they are not able to build VAS Services beyond SMS ‣ Others (Google, Apple, Facebook, Groupon) are much faster creating services and taking advatages of the massive adoption of mobility ‣ But the operators are right know focused on intitiatives to generate value over their assets: the network, the access to milions of customers and the capacity of scalejueves 8 de noviembre de 12
    • OPERATING SYSTEMSjueves 8 de noviembre de 12
    • OPERATING SYSTEMSjueves 8 de noviembre de 12
    • SISTEMAS OPERATIVOS ‣ Android has surpassed to iPhone and new OS (Windows, Blackberry 10 are coming) ‣ As operators are the main source of distribution, they will support a fragmentated market (not too much power for Google and Apple) ‣ Other players are exploring this part of the ecosystem (there are rumours about Facebook developing a mobile operating system based on HTML5).jueves 8 de noviembre de 12
    • THE REST....jueves 8 de noviembre de 12
    • ALL THE REST ‣ Mobile is strategic for a lot of industries: TV, publishing, music, finance, games, retail, marketing and advertising... ‣ Mobility is now the biggest space for innovation in terms of new services and tools that can be adopted massively by the consumers (¿Remeber Instagram?) ‣ Mobile is transforming the way we build relations with others, with companies and brands ‣Those not able to adapt, will strugglejueves 8 de noviembre de 12
    • Our Hot Topics for 2012/2013 MOBILE COMMERCE, MOBILE COUPONS AND MOBILE MARKETING & ADVERTISINGjueves 8 de noviembre de 12
    • 1. MOBILE COMMERCEjueves 8 de noviembre de 12
    • MOBILE COMMERCE El m-commerce is a reality todayjueves 8 de noviembre de 12
    • MOBILE COMMERCE Mobile Commerce will reach $24 billion in 2015 (8% of the total e-commerce) with a CAGR of 65% Mobile spend by single Smartphone will pass from $8.60 de 2011 to 80$ 2015 Coupons, Content and Goods will be the main drivers Source: Coda Research Consultancy, May 2010jueves 8 de noviembre de 12
    • Operators Source: Coda Research Consultancy, May 2010jueves 8 de noviembre de 12
    • The Process 1 App | SMS | Web | TV 2 Backend Order Confirmation 3 Mobile Payment 4 MOBILE OPERATOR MOVITU PLATFORM Shipping & Handling 6 5 USER Order fulfillment Setlement Pick & Pack MERCHANTS & BRANDSjueves 8 de noviembre de 12
    • 2. MOBILE COUPONSjueves 8 de noviembre de 12
    • Mobile Coupons Madrid Mobile Shopping is a project to deploy digital and physical coupons that can be reddemed in the stores and point of sale by scaning codes on mobile or paper. Madrid Shoppin will be launched at the beggining of 2013 in 200 stores including cosmetics, pharma, restaurants, clothes...jueves 8 de noviembre de 12
    • How to access App Madrid Shoppingjueves 8 de noviembre de 12
    • ¿Cómo se accede a los cupones? Search, Operator and brand database, SMS, MMS, Email, Facebook...jueves 8 de noviembre de 12
    • Scanning in the POS Scanning in the store show to the merchant the promotion to be applied ¡COngrats! Yo got a 20% discount in Zara Home Haz click aquí para validar tu premiojueves 8 de noviembre de 12
    • 3. MOBILE MARKETING & ADVERTISINGjueves 8 de noviembre de 12
    • MOBILE ADVERTISINGjueves 8 de noviembre de 12
    • Case Studies We don’t think in mobile as a medium to deploy campaigns. We conceive mobile as a channel to build long term relationships with clients through innovation and egagementjueves 8 de noviembre de 12
    • BBVAjueves 8 de noviembre de 12
    • MAHOU-Mobile Advertisingjueves 8 de noviembre de 12
    • IKEA Augmented Realityjueves 8 de noviembre de 12
    • Diageo Mobile Couponingjueves 8 de noviembre de 12
    • MINI: “the smallest car dealer in the world”jueves 8 de noviembre de 12
    • RETAIL: IKEA Mobile Couponingjueves 8 de noviembre de 12
    • Repsol: relationship channeljueves 8 de noviembre de 12
    • THANKS!! A FINAL IDEA: AN APP TO SHOW ME THE SHORTEST ROUTE FOR THE CRAZY TRAFFIC OF SAO PAULO ;=)jueves 8 de noviembre de 12