Pontiflexfor advertisers
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Pontiflexfor advertisers






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Pontiflexfor advertisers Pontiflexfor advertisers Presentation Transcript

  • The Industry’s Leading Email and Social Acquisition Platform Reach Real People. Get Real Results.
  • A Little About Us
    • Who we are
      • Pontiflex is the industry’s leading email and social acquisition platform, accessible via our patent-pending Pontiflex AdLeads™ platform.
    • What this means for you
      • Our enabling technology helps brands, organizations and direct marketers connect and engage with people through e-mail, social, and special online promotions.
    • Employees and offices
      • 40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India
    • Executive team
      • Involved in online advertising since its inception; leadership roles at Amazon, IBM, Microsoft, Google and Ogilvy
  • Brands are moving from broadcasting…
  • … to engagement through Twitter Groups
    • Email Groups
    • Facebook Groups
    • Twitter Groups
    • Community Site Groups
  • Brand communities are not made up of anonymized impressions…. Groups Are Comprised of People … they’re made up of groups of actual people who are interested in the brand.
  • 500 million users 75 million users 46 million users Email: 2 Million Users Facebook: 359,114 Users Twitter: 25,000 Users 5 million+ moms 12 million plus email subscribers Both publishers and advertisers are moving from impressions to user data Brands Measure Success with Actual Users
    • Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies?
    • 96% of people are willing to share their email address.
    • Only 12% are willing share social media information.
    Source: Harris Interactive Survey September 2009 Email is the Gateway to other Social Media
  • Banner Email Search Sign-up form CPM/CPC
    • Ad Units
    • Registration path
    • Transaction path
    • Lead banners
    • Mobile ads
    CPL falloff falloff Unlike CPM and CPC, with Pontiflex, there’s no landing page and no drop off The Most Direct Way to Acquire an Email
  • How Brands Are Engaging Users Subscriber Acquisition Trial Program Distribution Social Media Development Custom Direct Response
  • The Pontiflex Solution
    • Build and manage all your lead generation campaigns in one convenient place:
      • Simple campaign setup
      • Transparent publisher selection
      • Easy creative implementation
      • Streamlined reporting and optimization
    Welcome to AdLeads
  • Simple Campaign Setup
    • Set campaign purpose and goals
    • Select target audience demographics
    • Define required fields
  • Transparent Publisher Selection
    • Sites and pricing are recommended based on your campaign needs
    • Filter sites by demographic information
    • Always see where your ads are running with complete transparency
  • Connect Once™ to Pontiflex… … and connect to the entire CPL Market
  • Easy Creative Implementation
    • Build your ads in various ad sizes:
      • 125x125
      • 120x60
      • 88x31
      • AdUnit X
    • Quickly upload all images and text with just a few clicks
    • Tip : the Pontiflex team can help with best practices for creative optimization.
  • Streamlined Reporting & Optimization
    • Access real time online reporting
    • Leads are tracked, validated, and de-duplicated in real time
    • Full transparency allows immediate optimization of campaign
  • How Pontiflex Signup Ads Work
  • How It Works Initial Visit
      • A user visits a site relevant to their interests, lifestyle, and hobbies
  • How It Works Registration Page
      • The user decides to interact with the site by registering to become a member, signing up for a newsletter, or purchasing a product
  • Offer Page How It Works
      • After registering, the user is shown relevant offers that may be of interest to them
      • Upon selecting an offer and hitting “Submit” the lead information is sent to Pontiflex
  • Types of Ad Placements How It Works
      • Registration path creative
        • Run ads transparently on the registration paths of premium websites.
      • Sign-up banners
        • Say goodbye to landing pages. Capture user information directly within the banner. Pay only for sign-ups – not for wasted impressions.
      • Mobile creative
        • Run ads contextually within mobile sites and apps. People tap o-n your ad s and sign up.
  • How It Works Autoresponder Email
    • Autoresponder emails allow you to:
      • Start engaging new leads immediately
      • Offer new members discounts and promotions
      • Encourage users to connect with your brand through social media
    Every qualified lead deserves a “thank you”
    • Most Direct Solution
      • Pontiflex provides the most direct way to connect to start conversations with people interested in your brand
    • Brand Specific
      • All signups are specific to your brand and are never resold to anyone else
    • Top Tier Publishers
      • Reach online, mobile, and social publishers through one, convenient platform
    • Fully Transparent
      • Always know exactly where all of your ads are running
    • Easy to Manage
      • Robust AdLeads system makes campaign management simple and straightforward
    Summary of Key Values and Benefits
  • We’re Proud to Work with
  • What People are Saying “ Using Pontiflex’s technology HUGGIES was able to reach moms with the right message.” “ We acquire more than half of our new subscribers through Pontiflex.” “ People acquired through Pontiflex were more engaged than even organic sign-ups.” “ New York City’s 10 Hottest Tech Startups” “ Advertisers will pay for a different kind of access to new readers.” “ A transparent and highly scalable solution.”
  • Thank You! Salesperson Name Salesperson Title [email_address] Salesperson Phone