Consumer Perceptions Towards Online Advertising and Implications for Social MarketingHarris Interactive Survey Findings – ...
Are People Receptive To Online Advertising?<br />     At first glance, it might appear that they are not…<br />Source: Har...
But People Are Responsive To Online Ads<br />Q: In the last year, which of the following types of information, if any, hav...
And This Reluctance to Share Social Media Information Is Consistent Across All Age Groups<br />Source: Harris Interactive ...
Email is key to building trust<br />Source: Harris Interactive Survey September 2009<br />5<br />
“Building a relationship in the social networking space is not very different from building a relationship in the real wor...
Case Study: How                Deployed a <br />Social Marketing Campaign <br />Through the Email Inbox<br />
What HUGGIES did:<br />Built Relationship Through Email<br />Engaged on Social Networks<br />
Step One: Collect Email Addresses<br />Consumers signed up for HUGGIES newsletter<br />
Step Two: Send Weekly Emails<br />Consumers signed up for HUGGIES newsletter<br />Weekly emails with relevant content<br />
Step Three: Engage via Social Networks<br />Pregnancy Countdown Widget<br />Consumers signed up for HUGGIES newsletter<br ...
Pregnancy Countdown Widget<br />1. Mother enters her due date <br />2. Mother selects destination site<br />3. Mother embe...
Results<br />Increased ROI by 50%<br />Elevated Brand Awareness<br />1000+ Viral Downloads<br />
About<br />Who we are<br />Pontiflex is the first open and transparent Cost-per-Lead market.<br />Progress<br />Explosive ...
Is Proud to Work With<br />
“Pontiflex generated lists of voters who expressed interest in Obama through ads … the campaign paid for each lead.”<br />...
Thank You!<br />info@pontiflex.com<br />1.888.877.3947<br />
Appendix<br />
Survey Methodology<br />     This survey was conducted online within the United States by Harris Interactive on behalf of ...
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Consumer Perceptions to Online Advertising and Implications for Social Marketing

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A September 2009 Harris Survey sheds light on the first step online advertisers should take to unlock the social marketing puzzle.

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Consumer Perceptions to Online Advertising and Implications for Social Marketing

  1. 1. Consumer Perceptions Towards Online Advertising and Implications for Social MarketingHarris Interactive Survey Findings – September 2009<br />
  2. 2. Are People Receptive To Online Advertising?<br /> At first glance, it might appear that they are not…<br />Source: Harris Interactive Survey September 2009<br />2<br />
  3. 3. But People Are Responsive To Online Ads<br />Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies?<br />An overwhelming majority of people are willing to share their email address.<br />But people are reluctant to share social media information.<br />Source: Harris Interactive Survey September 2009<br />3<br />
  4. 4. And This Reluctance to Share Social Media Information Is Consistent Across All Age Groups<br />Source: Harris Interactive Survey September 2009<br />4<br />
  5. 5. Email is key to building trust<br />Source: Harris Interactive Survey September 2009<br />5<br />
  6. 6. “Building a relationship in the social networking space is not very different from building a relationship in the real world. Once marketers have built relationships and trust through e-mail, they then engage consumers in relevant ways on social networking sites.”<br />Zephrin Lasker<br />CEO & Co-founder, Pontiflex<br />6<br />
  7. 7. Case Study: How Deployed a <br />Social Marketing Campaign <br />Through the Email Inbox<br />
  8. 8. What HUGGIES did:<br />Built Relationship Through Email<br />Engaged on Social Networks<br />
  9. 9. Step One: Collect Email Addresses<br />Consumers signed up for HUGGIES newsletter<br />
  10. 10. Step Two: Send Weekly Emails<br />Consumers signed up for HUGGIES newsletter<br />Weekly emails with relevant content<br />
  11. 11. Step Three: Engage via Social Networks<br />Pregnancy Countdown Widget<br />Consumers signed up for HUGGIES newsletter<br />Weekly emails with relevant content<br />
  12. 12. Pregnancy Countdown Widget<br />1. Mother enters her due date <br />2. Mother selects destination site<br />3. Mother embeds widget on social networking profile <br />
  13. 13. Results<br />Increased ROI by 50%<br />Elevated Brand Awareness<br />1000+ Viral Downloads<br />
  14. 14. About<br />Who we are<br />Pontiflex is the first open and transparent Cost-per-Lead market.<br />Progress<br />Explosive Revenue Growth; Proudly backed by RRE Ventures, New Atlantic and Greenhill SAVP<br />Major Clients: Obama Campaign, Kimberly-Clark, eFax, Coldwater Creek, Leapfrog Interactive, Disney, Blackberry, NewEgg, Dell, HP/Snapfish, Samsung, Blockbuster<br />Employees and Offices<br />30 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India<br />Executive Team<br />Involved in online advertising since its inception; Leadership roles at Amazon, IBM, and Ogilvy<br />
  15. 15. Is Proud to Work With<br />
  16. 16. “Pontiflex generated lists of voters who expressed interest in Obama through ads … the campaign paid for each lead.”<br />In the Press<br />“Future of targeted advertising: lead generation.”<br />“ … a lead generation marketplace that enables advertisers to find consumers that are most likely to show interest in their product.”<br />“One stop Shop for Lead Generation.”<br />“HUGGIES Tests Cost-per-Lead Advertising”<br />“What Advertisers Will Pay for On News Sites”<br />“Cost-per-Lead advertising brings a new dimension to lead generation ”<br />“Pontiflex launches CPL into the future”<br />
  17. 17. Thank You!<br />info@pontiflex.com<br />1.888.877.3947<br />
  18. 18. Appendix<br />
  19. 19. Survey Methodology<br /> This survey was conducted online within the United States by Harris Interactive on behalf of Pontiflex, Inc. from September 2 to 4, 2009 among 2,064 adults ages 18 and older. <br /> The survey data are weighted to represent the online adult population. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. <br /> For complete survey methodology, including weighting variables, please contact: pontiflexteam@horngroup.com<br />

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