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Web 2.0 for telcos


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  • 1. Web 2.0Related to Telco Industry
  • 2. Introduction of web 2.0
    Components of web 2.0
    Internet and Web Trends
    Emerging technologies 2008
    Web 2.0 predictions
    Web 2.0 for telco’s
    Mobile web 2.0
    Web 2.0 on SDP / IMS
    Operator web 2.0 success story (BT web21c sdk)
  • 3. Web 2.0 Term invented by Tim O’Reilly and Dale Dougherty
    ”Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get more people to use them” - Tim O’Reilly
    Web 2.0 refers to the ways people can use the web to easily publish information online, share information with others, and social networking by sharing common interests.
    Why web 2.0:
    Rich user experience
    Web 2.0 isn’t any one technology or business
    Using existing technologies in new and
    innovative manner
    User-centric applications
    Web as a platform
    Mix of applications and technologies
    encompasses both new uses and services on the Internet
  • 4. 4
    Components & Technologies
    Technologies: AJAX, Flash, CSS….
  • 5. Customers
    Platform and user generated content
    Value chain
    Platform providers as intermediaries
    Customers as important content producers
    Increasingly new distribution channel for content providers
    Revenue models
    Advertising (YouTube)
    Subscription (Xing)
    Sponsoring of content (YouTube)
    Affiliate Networks and Leads
    Donation (Wikipedia)
    Web 2.0 business models
  • 6. User generated content can be anything produced by the user – text, audio, video, categories or ranks, networks. User generated content is also known as Consumer Generated Media (CMG).
    Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by the end of the forecast period. (juniper research)
    UGC is available from
    Blogs and vlogs (includes, posts, comments, photos/images, video, podcasts)
    Photo sharing portals
    Video sites
    Social networking sites like MySpace and Facebook
    Dating sites
    Sites where users tag, categorize, “digg" or rank items/people/services
    Classified ad sites, auction sites
    User Generated Content
  • 7. ‘Mash-up’ is a term for seamlessly combining two or more different sources of information to create a new experience. The most common is the combination of Google Maps with other information (e.g. driving routes).
    Some of the telecom mashups can be buddy finder (finding friends through mobile device), Call control, Audio call back
    Used cars website
    visual location of used cars
    nearest restaurant by SMS
  • 8. Telecom carriers are likely to create new revenue streams based on social networking service models
    With increasing linkage between mobile and Internet services, niche mobile operators are just beginning to bring the major social networking communities into a mobile format
    eMarketer predicts that more than 800 million people worldwide will be participating in a social network via their mobile phones by 2012--up from 82 million in 2007
    Top five social networking sites — MySpace, Facebook, Hi5, Orkut and Friendster — rank among the top 10 most-visited websites globally
    Social Networking
    AT&T Launches New Social Networking Application f” My Communities“ managing multiple social networking accounts through a single dashboard view on their mobile phone.
    Pricing is $2.99 a month
    SocialLife from Verizon Wireless offers direct mobile access to popular social networking sites
    costs $1.49 a month
    Virgin Mobile USA adds 8 popular social networking sites.
    Virgin has teamed up with Intercasting Corporation to use its ANTHEM platform
    T-Mobile UK will add social networking sites Bebo and Piczo to its My Social Sites mobile service
  • 9. In 1995, there were ~16,000,000 Internet users, or 0.4% of global population and by 2010 internet
    usage has reached 1.8 billion
    Internet and web trends
  • 10. 10
    Basic difference: Web 2.0 Vs Web 1.0
  • 11. 11
    Emerging Technologies
  • 12. Mashups will be coming to the enterprise in a big way -- to the tune of a $700 million market by 2013 (Forrester research)
    Enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years, market reaching $4.6 billion by 2013 (Forrester research)
    Enterprises are now investigating taking mashups from cool Web hobby to enterprise-class systems to augment their models for delivering and managing applications (Gartner)
    Mashups: SOA, SaaS, Software reuse, System integration
    Web 2.0 - Enterprise 2.0
  • 13. The reality is that most new Web apps are still mostly Web 1.0. We still have a long way to go before Web 2.0 design patterns are standard fare but Web 3.0 will come upon us while that's still happening. 2008 will see a lot of old Web 2.0 faces be acquired or leave the scene entirely.
    End-user mashups will be a reality but adoption will be slow for most of the year as users take time coming to grips with the possibilities and mindset
    Social media begins to grow up, leading to the first significant onset of Web 2.0 versions of talent agents, production companies, and other supply/demand enablers
    Consultants and systems integrators will follow behind the leading edge of the enterprise Web 2.0 market
    While the market is still quite immature, it will continue to gain importance in 2008 as an increasing number of firms look to enterprise Web 2.0 tools to solve long-standing information worker problems
    Web 2.0 predictions
  • 14. Web 2.0 is the driving force for the next generation telecom services and business opportunities. Telcos have the real opportunity to provide innovative services as these network operators have bandwidth, infrastructure and services ready with them.
    Web 2.0 based telecom services will distinguish themselves from traditional voice based telecom services in business model, network architecture, service management and subscriber billing.
    Web 2.0 sees services creation as the discovery and linking of service fragments – SOA web services, RSS feeds, Wikis etc – into a media rich new applications.
    The emerging web 2.0 business model presents an opportunity for operators to sell their capabilities and content as services. The capabilities can be Service delivery platform exposed capabilities, Profiles of devices and QoS.
    The large web 2.0 players are making inroads into CSP service domain through acquisitions and partnerships. This is also affecting the business opportunities for CSP’s in the areas of IPTV, web video and VOIP.
    Web 2.0 for CSP’s
  • 15. 15
    Market Dynamics
    “ The web 2.0 market dynamics are changing the key success factors for all the players in the communications services market ”
  • 16. Mobile Web 2.0 services are in general mobile services based on user generated content of different kind
    Mobile web 2.0 applications are created in two ways: By mobile extension of existing online Web 2.0 application (Mobile enabled Web 2.0 application) and creating pure mobile Web 2.0 services dedicated to mobile networks (Standalone Mobile Web 2.0)
    Mobile Web 2.0 revenues to reach $22.4bn by 2013, driven by User Generated Content and Social Networking
    The greatest untapped potential for mobile web lies in South America, while growth will be more measured in markets such as Eastern and Western Europe – where fixed broadband penetration is relatively high
    As with the fixed Internet, many mobile web 2.0 applications will need to be provided at base cost/flat-data rates (or even free of charge), forcing industry players to seek new revenue streams
    Mobile Web 2.0 applications
    Social networking
    Instant messaging
    Location based services
    Mobile ads and many more
    Mobile AJAX (Asynchronous JavaScript And XML) is the future of third-party phone applications development
    Mobile Web 2.0
  • 17. AJAX (Asynchronous JavaScript And XML )is a pattern for designing the mobile applications deployed on the server
    Ajax is making the browser experience and data management capabilities better
    Opera Platform is the first mobile AJAX framework , applications like Google maps, Gmail, Microsoft live can be accessed
    Mobile AJAX will replace both J2ME and XHTML as the preferred platform for mobile applications development in the near future because of better deployment models and leans more towards open source
    AJAX Mobile Applications
  • 18. BT Web21C SDK
    Project Web21C is part of BT’s larger 21st century network (21CN )initiative. Since its inception 18 months ago, over 9,000 developers have joined the BT Web21C SDK community.
    Web21c allows developers to access core services in BT's network via popular net development tools such as VB.NET, C#, Java, Python, PHP and soon also Perl and Ruby. The BT APIs allow access to services like 3rd party call control, conferencing, SMS, location and presence.
    Operator success story
    Source: Blogs
  • 19. Web 2.0 is the participatory web and lightweight programming model
    Web 2.0 is a power shift from technology to people
    Mobile extensions are considered as promising paid channels
    Mobile 2.0 is just starting to emerge
    The field of Web 2.0 is very dynamic and new solutions emerge fast and also already existing ones are diminished