Your SlideShare is downloading. ×
Hwu Chia - Trends in mobile health mHealth
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Hwu Chia - Trends in mobile health mHealth

483
views

Published on

Trends in mobile health mHealth, by Hwu Chia

Trends in mobile health mHealth, by Hwu Chia

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
483
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SHIFTING MOBILE LANDSCAPES: HOW PLATFORMS AND CONSUMER BEHAVIOR WILL SHAPE mHEALTH CHIA HWU CEO, QUBOP INC. @CHIAH @QUBOPINC MIHEALTH, BARCELONA, MAY 25, 2012MAY 25, 2012 - WWW.QUBOP.COM
  • 2. THE MOBILE MARKETMAY 25, 2012 - WWW.QUBOP.COM
  • 3. SMARTPHONES REACHING 50% OF US & EU MARKETMAY 25, 2012 - WWW.QUBOP.COM
  • 4. CUMULATIVE USERBASE, LATE 2011MAY 25, 2012 - WWW.QUBOP.COM
  • 5. CLINICIAN SMARTPHONE PLATFORMS 84% OF U.S. DOCTORS WILL HAVE A SMARTPHONE BY THE END OF 2011 SOURCE: APTILON, MANHATTAN RESEARCHMAY 25, 2012 - WWW.QUBOP.COM
  • 6. CLINICIAN TABLET PLATFORMS 62% US DOCTORS HAVE A TABLET IN 2012 >50%OF DOCTORS WITH A TABLET HAVE USED IT AT POINT OF CARE PREFERRED TABLET PLATFORM SOURCE: APTILON, MANHATTAN RESEARCHMAY 25, 2012 - WWW.QUBOP.COM
  • 7. EU CLINICIAN TABLET PLATFORMS 26% OF EU DOCTORS HAVE AN IPAD BY THE END OF 2011 40% OF EU DOCTORS PLANNED TO BUY AN IPAD IN 2012 25% OF PHYSICIAN PROFESSIONAL TIME SPENT ON THE IPADMAY 25, 2012 - WWW.QUBOP.COM
  • 8. THE MOBILE PLATFORMSMAY 25, 2012 - WWW.QUBOP.COM
  • 9. MOBILE: MOST OF APPLE’S REVENUE, VERY LITTLE OF GOOGLE’S TOTAL: $25B TOTAL: $10BMAY 25, 2012 - WWW.QUBOP.COM
  • 10. MOBILE HARDWARE PROFIT SHARE: NOW MOSTLY APPLE SOURCE: ASYMCO.COMMAY 25, 2012 - WWW.QUBOP.COM
  • 11. IOS iPhone: 55% iPod Touch: 32% iPad: 13%MAY 25, 2012 - WWW.QUBOP.COM
  • 12. IPHONE DOMINATES APPLE SALES, IPAD IS GROWING RAPIDLY 40M 30M 20M 10M 2007 2008 2009 2010 2011 2012 SOURCE: FRNCS.CO/APPLEMAY 25, 2012 - WWW.QUBOP.COM
  • 13. ANDROID MOSTLY PHONES, VERY FEW TABLETS SOLDMAY 25, 2012 - WWW.QUBOP.COM
  • 14. AMAZON KINDLE FIRE 54% OF THE ANDROID TABLET MARKET AFTER 6 MONTHSMAY 25, 2012 - WWW.QUBOP.COM
  • 15. AS OF APRIL 2012: MOST DEVICES STILL 2.2 OR 2.3 PERCENTAGE OF DEVICES ACCESSING GOOGLE PLAY IN PREVIOUS 14-DAY PERIOD SOURCE: RON AMADEO, WWW.ANDROIDPOLICE.COMMAY 25, 2012 - WWW.QUBOP.COM
  • 16. WINDOWS PHONE FAR BEHIND IOS/ANDROID IN SALES, BUT NOKIA COMMITMENT IS HELPINGMAY 25, 2012 - WWW.QUBOP.COM
  • 17. DISTINCTIVE MICROSOFT “HOUSE STYLE”MAY 25, 2012 - WWW.QUBOP.COM
  • 18. BLACKBERRY RAPIDLY LOSING ITS TRADITIONAL VERTICALS TO IOS AND ANDROIDMAY 25, 2012 - WWW.QUBOP.COM
  • 19. APPS FOR PROVIDERSMAY 25, 2012 - WWW.QUBOP.COM
  • 20. MOBILE MIM FIRST FDA-APPROVED DIAGNOSTIC RADIOLOGY APPLICATION FOR MOBILE DEVICES (IPHONE/IPAD)MAY 25, 2012 - WWW.QUBOP.COM
  • 21. APPS FOR PATIENTSMAY 25, 2012 - WWW.QUBOP.COM
  • 22. VITAL SIGNS CAMERA MEASURES HEART RATE (VIA MICRO-BLUSHES) AND BREATHING RATE USING IPAD CAMERAMAY 25, 2012 - WWW.QUBOP.COM
  • 23. MOBILE APPS VS. MOBILE WEBMAY 25, 2012 - WWW.QUBOP.COM
  • 24. MOBILE WEB CHEAPER THAN APP DEVELOPMENT USES AVAILABLE SKILLS (JAVASCRIPT, HTML) CAN TARGET MANY PLATFORMS AT ONCE DOES NOT REQUIRE APP STORE APPROVALS DOES NOT REQUIRE REVENUE SPLIT MOBILE WEB BROWSERS NOW MORE STANDARDIZED THAN DESKTOP BROWSERSMAY 25, 2012 - WWW.QUBOP.COM
  • 25. MOBILE APPS PRESENCE IN APP STORES RICHER USER EXPERIENCE HIGHER PRODUCTION VALUE EASIER TO MONETIZE (ESPECIALLY ON IOS) BETTER ACCESS TO BUILT-IN FEATURES (CAMERA, GPS, MICROPHONE, TWITTER ON IOS, ETC.) BETTER USER ENGAGEMENTMAY 25, 2012 - WWW.QUBOP.COM
  • 26. CURRENT DESIGN TREND: CONSUMER APPS: WHAT PATIENTS (AND PROVIDERS ARE USING EVERY DAYMAY 25, 2012 - WWW.QUBOP.COM
  • 27. THE 5-TAB SOCIAL APP WITH CENTER ICON INSTAGRAM PATH (VERSION 1) EVERNOTEMAY 25, 2012 - WWW.QUBOP.COM
  • 28. FOURSQUARE (PREVIOUS) FOURSQUARE (NOW)MAY 25, 2012 - WWW.QUBOP.COM
  • 29. NEW FOR 2012: DEATH OF THE TAB BAR?MAY 25, 2012 - WWW.QUBOP.COM
  • 30. HIDDEN NAVIGATION: REPLACING TAB BARS FACEBOOK PATH V2 DOLPHIN NEWS 360 BROWSERMAY 25, 2012 - WWW.QUBOP.COM
  • 31. CONSUMER MOBILE APP USER LIFE CYCLE -38% 1 DAY -50% 1 WEEK -90% 6 MONTHS PERCENTAGE OF USERS WHO USE A MOBILE APP AFTER DOWNLOAD OVER TIME SOURCE: FLURRYMAY 25, 2012 - WWW.QUBOP.COM
  • 32. HOW TO DESIGN FOR IPAD: DESIGN FOR IPHONE, ADD BREATHING ROOMMAY 25, 2012 - WWW.QUBOP.COM
  • 33. FACEBOOK (IPHONE) FACEBOOK (IPAD)MAY 25, 2012 - WWW.QUBOP.COM
  • 34. THANKS! CHIA HWU, CEO CHIA@QUBOP.COM TWITTER: @CHIAH @QUBOPINCWWW.QUBOP.COM

×