Hwu Chia - Trends in mobile health mHealth

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Trends in mobile health mHealth, by Hwu Chia

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Hwu Chia - Trends in mobile health mHealth

  1. 1. SHIFTING MOBILE LANDSCAPES: HOW PLATFORMS AND CONSUMER BEHAVIOR WILL SHAPE mHEALTH CHIA HWU CEO, QUBOP INC. @CHIAH @QUBOPINC MIHEALTH, BARCELONA, MAY 25, 2012MAY 25, 2012 - WWW.QUBOP.COM
  2. 2. THE MOBILE MARKETMAY 25, 2012 - WWW.QUBOP.COM
  3. 3. SMARTPHONES REACHING 50% OF US & EU MARKETMAY 25, 2012 - WWW.QUBOP.COM
  4. 4. CUMULATIVE USERBASE, LATE 2011MAY 25, 2012 - WWW.QUBOP.COM
  5. 5. CLINICIAN SMARTPHONE PLATFORMS 84% OF U.S. DOCTORS WILL HAVE A SMARTPHONE BY THE END OF 2011 SOURCE: APTILON, MANHATTAN RESEARCHMAY 25, 2012 - WWW.QUBOP.COM
  6. 6. CLINICIAN TABLET PLATFORMS 62% US DOCTORS HAVE A TABLET IN 2012 >50%OF DOCTORS WITH A TABLET HAVE USED IT AT POINT OF CARE PREFERRED TABLET PLATFORM SOURCE: APTILON, MANHATTAN RESEARCHMAY 25, 2012 - WWW.QUBOP.COM
  7. 7. EU CLINICIAN TABLET PLATFORMS 26% OF EU DOCTORS HAVE AN IPAD BY THE END OF 2011 40% OF EU DOCTORS PLANNED TO BUY AN IPAD IN 2012 25% OF PHYSICIAN PROFESSIONAL TIME SPENT ON THE IPADMAY 25, 2012 - WWW.QUBOP.COM
  8. 8. THE MOBILE PLATFORMSMAY 25, 2012 - WWW.QUBOP.COM
  9. 9. MOBILE: MOST OF APPLE’S REVENUE, VERY LITTLE OF GOOGLE’S TOTAL: $25B TOTAL: $10BMAY 25, 2012 - WWW.QUBOP.COM
  10. 10. MOBILE HARDWARE PROFIT SHARE: NOW MOSTLY APPLE SOURCE: ASYMCO.COMMAY 25, 2012 - WWW.QUBOP.COM
  11. 11. IOS iPhone: 55% iPod Touch: 32% iPad: 13%MAY 25, 2012 - WWW.QUBOP.COM
  12. 12. IPHONE DOMINATES APPLE SALES, IPAD IS GROWING RAPIDLY 40M 30M 20M 10M 2007 2008 2009 2010 2011 2012 SOURCE: FRNCS.CO/APPLEMAY 25, 2012 - WWW.QUBOP.COM
  13. 13. ANDROID MOSTLY PHONES, VERY FEW TABLETS SOLDMAY 25, 2012 - WWW.QUBOP.COM
  14. 14. AMAZON KINDLE FIRE 54% OF THE ANDROID TABLET MARKET AFTER 6 MONTHSMAY 25, 2012 - WWW.QUBOP.COM
  15. 15. AS OF APRIL 2012: MOST DEVICES STILL 2.2 OR 2.3 PERCENTAGE OF DEVICES ACCESSING GOOGLE PLAY IN PREVIOUS 14-DAY PERIOD SOURCE: RON AMADEO, WWW.ANDROIDPOLICE.COMMAY 25, 2012 - WWW.QUBOP.COM
  16. 16. WINDOWS PHONE FAR BEHIND IOS/ANDROID IN SALES, BUT NOKIA COMMITMENT IS HELPINGMAY 25, 2012 - WWW.QUBOP.COM
  17. 17. DISTINCTIVE MICROSOFT “HOUSE STYLE”MAY 25, 2012 - WWW.QUBOP.COM
  18. 18. BLACKBERRY RAPIDLY LOSING ITS TRADITIONAL VERTICALS TO IOS AND ANDROIDMAY 25, 2012 - WWW.QUBOP.COM
  19. 19. APPS FOR PROVIDERSMAY 25, 2012 - WWW.QUBOP.COM
  20. 20. MOBILE MIM FIRST FDA-APPROVED DIAGNOSTIC RADIOLOGY APPLICATION FOR MOBILE DEVICES (IPHONE/IPAD)MAY 25, 2012 - WWW.QUBOP.COM
  21. 21. APPS FOR PATIENTSMAY 25, 2012 - WWW.QUBOP.COM
  22. 22. VITAL SIGNS CAMERA MEASURES HEART RATE (VIA MICRO-BLUSHES) AND BREATHING RATE USING IPAD CAMERAMAY 25, 2012 - WWW.QUBOP.COM
  23. 23. MOBILE APPS VS. MOBILE WEBMAY 25, 2012 - WWW.QUBOP.COM
  24. 24. MOBILE WEB CHEAPER THAN APP DEVELOPMENT USES AVAILABLE SKILLS (JAVASCRIPT, HTML) CAN TARGET MANY PLATFORMS AT ONCE DOES NOT REQUIRE APP STORE APPROVALS DOES NOT REQUIRE REVENUE SPLIT MOBILE WEB BROWSERS NOW MORE STANDARDIZED THAN DESKTOP BROWSERSMAY 25, 2012 - WWW.QUBOP.COM
  25. 25. MOBILE APPS PRESENCE IN APP STORES RICHER USER EXPERIENCE HIGHER PRODUCTION VALUE EASIER TO MONETIZE (ESPECIALLY ON IOS) BETTER ACCESS TO BUILT-IN FEATURES (CAMERA, GPS, MICROPHONE, TWITTER ON IOS, ETC.) BETTER USER ENGAGEMENTMAY 25, 2012 - WWW.QUBOP.COM
  26. 26. CURRENT DESIGN TREND: CONSUMER APPS: WHAT PATIENTS (AND PROVIDERS ARE USING EVERY DAYMAY 25, 2012 - WWW.QUBOP.COM
  27. 27. THE 5-TAB SOCIAL APP WITH CENTER ICON INSTAGRAM PATH (VERSION 1) EVERNOTEMAY 25, 2012 - WWW.QUBOP.COM
  28. 28. FOURSQUARE (PREVIOUS) FOURSQUARE (NOW)MAY 25, 2012 - WWW.QUBOP.COM
  29. 29. NEW FOR 2012: DEATH OF THE TAB BAR?MAY 25, 2012 - WWW.QUBOP.COM
  30. 30. HIDDEN NAVIGATION: REPLACING TAB BARS FACEBOOK PATH V2 DOLPHIN NEWS 360 BROWSERMAY 25, 2012 - WWW.QUBOP.COM
  31. 31. CONSUMER MOBILE APP USER LIFE CYCLE -38% 1 DAY -50% 1 WEEK -90% 6 MONTHS PERCENTAGE OF USERS WHO USE A MOBILE APP AFTER DOWNLOAD OVER TIME SOURCE: FLURRYMAY 25, 2012 - WWW.QUBOP.COM
  32. 32. HOW TO DESIGN FOR IPAD: DESIGN FOR IPHONE, ADD BREATHING ROOMMAY 25, 2012 - WWW.QUBOP.COM
  33. 33. FACEBOOK (IPHONE) FACEBOOK (IPAD)MAY 25, 2012 - WWW.QUBOP.COM
  34. 34. THANKS! CHIA HWU, CEO CHIA@QUBOP.COM TWITTER: @CHIAH @QUBOPINCWWW.QUBOP.COM

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