What is marketing
doing (in 2008)?
  A twit-meme in 140 characters
What is marketing doing (in 2008)?




quot;Hopefully, more than 2007 and less
            than 2009.quot;



            ...
What is marketing doing (in 2008)?



quot;What I know: the evolution of
marketing will steadily remain in
digital marketi...
What is marketing doing (in 2008)?



quot;What I hope: Marketing in 2008 will
 be as different from advertising as
  poss...
What is marketing doing (in 2008)?




quot;Marketing sarà un link sincero.quot;




                Markettara
          ...
What is marketing doing (in 2008)?



 quot;What I believe: Marketing in 2008
will be the same, but with a different
 date...
What is marketing doing (in 2008)?




   quot;Build trustworthy relations
conversating with people in order
  to meet and...
What is marketing doing (in 2008)?




 quot;Semina spunti di conversazione,
      per creare una quot;retequot; di
influe...
What is marketing doing (in 2008)?




quot;Capiscono che le persone hanno
 tante dimensioni e abbattono le
 barriere, gio...
What is marketing doing (in 2008)?




      quot;Markethink! quot;




               Mizio
             Mizioblog
What is marketing doing (in 2008)?




quot;Rendersi conto che il potere (di
mercato) si ha fino a quando non
      bisogn...
What is marketing doing (in 2008)?




quot; Coinvolgere il consumatore al punto
  da fargli preferire, alle vendite, un
 ...
What is marketing doing (in 2008)?




quot; Focus on Human potential.quot;




            Kamikaze
         Kamikaze Pla...
What is marketing doing (in 2008)?




    quot; E se finalmente nel 2008 il
Marketing si dedicasse a migliorare il
      ...
What is marketing doing (in 2008)?




quot;E se provassimo a far divorziare il
 marketing dalla comunicazione?quot;




 ...
What is marketing doing (in 2008)?




  quot;Less market more people, less
communication more conversation,
less go-to mo...
What is marketing doing (in 2008)?




       quot;marketryingquot;




                kttb
                kttb
What is marketing doing (in 2008)?




quot;Costruire mantenere e sviluppare
       relazioni dinamiche che
   interpretin...
What is marketing doing (in 2008)?



 quot;Il trend principale è riassumibile in
  “back to basics” Sentiremo parlare
   ...
What is marketing doing (in 2008)?



   quot;mash-up fra tecnologia e
 consumer/human insight per
sviluppare rilevanza cu...
What is marketing doing (in 2008)?



quot;Un concetto che suoni un tantino
 innovativo rispetto al 2007, ma
  senza esage...
What is marketing doing (in 2008)?



quot;autentico con tannini non ancora
   amalgamati merita un po’ di
  tempo in cant...
What is marketing doing (in 2008)?



 quot;Si passerà dall’Età dell’Essere all’Età
   della Ragione, abbandonando false
i...
What is marketing doing (in 2008)?




quot;Io non lo so, ma nemmeno lui.quot;




                  Tacus
             Bl...
What is marketing doing (in 2008)?




    quot;We are not in the business of
maintaining media companies. We are
in the b...
What is marketing doing (in 2008)?




quot;*business as unusual*quot;




             Massimo
         Oh my marketing
What is marketing doing (in 2008)?




 quot;Vecchi prodotti e nuovi servizi
proposti da vecchi canali e nuovi
potenti, of...
What is marketing doing (in 2008)?




quot;Il marketing di maggior successo sarà
    quello che riuscirà a raggiungere
  ...
What is marketing doing (in 2008)?




   quot;farà fare il suo lavoro alle
  persone, dissolvendosi nella
quotidianità de...
What is marketing doing (in 2008)?




quot;mobile marketing, video banners,
video websites, Facebook, targeted
          ...
What is marketing doing (in 2008)?




 quot;mi auguro che il 2008 sia l’anno in
cui il mercato dell’advertising italiano
...
What is marketing doing (in 2008)?




quot;Il marketing starà alle persone come il
    comandante del Bounty sta agli
 am...
What is marketing doing (in 2008)?




quot;Non domandarci la formula che mondi
  possa aprirti/[...]/Codesto solo oggi
 p...
What is marketing doing (in 2008)?




  quot;Driven by fear, stick with old
   practices + dedicate spare
resources to sh...
What is marketing doing (in 2008)?




quot;Trying to understand how to adapt
  itself to the new communication
          ...
What is marketing doing (in 2008)?




quot;Helping me stay in the office till
          9.00 pm.quot;




            And...
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What Is Marketing Doing (In 2008)

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Una quarantina di blogger hanno detto la loro sul marketing nel 2008 (in soli 140 caratteri)
40 bloggers say what is marketing doing in 2008 - but limited to 140 characters (as in twitter)

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What Is Marketing Doing (In 2008)

  1. 1. What is marketing doing (in 2008)? A twit-meme in 140 characters
  2. 2. What is marketing doing (in 2008)? quot;Hopefully, more than 2007 and less than 2009.quot; Marco Massarotto Internet PR
  3. 3. What is marketing doing (in 2008)? quot;What I know: the evolution of marketing will steadily remain in digital marketing hands. Digital marketing will continue to growquot; Matteo #3 Imlog
  4. 4. What is marketing doing (in 2008)? quot;What I hope: Marketing in 2008 will be as different from advertising as possible and will speak people’s languagequot; Matteo #1 Imlog
  5. 5. What is marketing doing (in 2008)? quot;Marketing sarà un link sincero.quot; Markettara Disruption
  6. 6. What is marketing doing (in 2008)? quot;What I believe: Marketing in 2008 will be the same, but with a different date on powerpoint presentationsquot; Matteo #2 Imlog
  7. 7. What is marketing doing (in 2008)? quot;Build trustworthy relations conversating with people in order to meet and overwhelm their needs or expectations.quot; Pierluca Marketing Agorà
  8. 8. What is marketing doing (in 2008)? quot;Semina spunti di conversazione, per creare una quot;retequot; di influenzatori e soggetti interessati all’argomentoquot; Italo Proxemics
  9. 9. What is marketing doing (in 2008)? quot;Capiscono che le persone hanno tante dimensioni e abbattono le barriere, giocando di mash-upquot; Federica Le gatte di via Plinio
  10. 10. What is marketing doing (in 2008)? quot;Markethink! quot; Mizio Mizioblog
  11. 11. What is marketing doing (in 2008)? quot;Rendersi conto che il potere (di mercato) si ha fino a quando non bisogna esercitarloquot; Bisco Biscomarketing
  12. 12. What is marketing doing (in 2008)? quot; Coinvolgere il consumatore al punto da fargli preferire, alle vendite, un rapporto diretto con la marca.quot; Marco Maan
  13. 13. What is marketing doing (in 2008)? quot; Focus on Human potential.quot; Kamikaze Kamikaze Planning
  14. 14. What is marketing doing (in 2008)? quot; E se finalmente nel 2008 il Marketing si dedicasse a migliorare il prodotto?quot; mr Oz Mr Oz
  15. 15. What is marketing doing (in 2008)? quot;E se provassimo a far divorziare il marketing dalla comunicazione?quot; Invad Invad
  16. 16. What is marketing doing (in 2008)? quot;Less market more people, less communication more conversation, less go-to more share-with: merge the company in the social streamquot; Gino Tocchetti Knowledge Ecosystem
  17. 17. What is marketing doing (in 2008)? quot;marketryingquot; kttb kttb
  18. 18. What is marketing doing (in 2008)? quot;Costruire mantenere e sviluppare relazioni dinamiche che interpretino tutti i touch-point disponibili coerenti con la tribe di riferimentoquot; Dr_Who
  19. 19. What is marketing doing (in 2008)? quot;Il trend principale è riassumibile in “back to basics” Sentiremo parlare molto di marketing usabile, accessibile, sostenibile e responsabilequot; Maurizio Marketing Usabile
  20. 20. What is marketing doing (in 2008)? quot;mash-up fra tecnologia e consumer/human insight per sviluppare rilevanza culturale e costruire relazioni prima ancora che transazioniquot; Mr White
  21. 21. What is marketing doing (in 2008)? quot;Un concetto che suoni un tantino innovativo rispetto al 2007, ma senza esagerare altrimenti si finisce dritti nel 2009.quot; Cristiano Zio Burp
  22. 22. What is marketing doing (in 2008)? quot;autentico con tannini non ancora amalgamati merita un po’ di tempo in cantina, rileva la sua piacevolezza in abbinamento a piatti importantiquot; Luca Fluido
  23. 23. What is marketing doing (in 2008)? quot;Si passerà dall’Età dell’Essere all’Età della Ragione, abbandonando false illusioni di rivoluzioni verso una logica multicanale intelligentequot; Andrea Marketing Reloaded
  24. 24. What is marketing doing (in 2008)? quot;Io non lo so, ma nemmeno lui.quot; Tacus Blog Placement
  25. 25. What is marketing doing (in 2008)? quot;We are not in the business of maintaining media companies. We are in the business of connecting with our consumers.quot; T. Edwards - Nike Martina (2) Adverblog
  26. 26. What is marketing doing (in 2008)? quot;*business as unusual*quot; Massimo Oh my marketing
  27. 27. What is marketing doing (in 2008)? quot;Vecchi prodotti e nuovi servizi proposti da vecchi canali e nuovi potenti, offerti a vecchi clienti da nuovi intermediari. Di nuovoquot; Giuseppe Pollicinor
  28. 28. What is marketing doing (in 2008)? quot;Il marketing di maggior successo sarà quello che riuscirà a raggiungere l'obiettivo di rendere sè stesso consapevolmente inutile.quot; gluca [mini]marketing
  29. 29. What is marketing doing (in 2008)? quot;farà fare il suo lavoro alle persone, dissolvendosi nella quotidianità dei comportamenti e della comunicazione.quot; Giovanni Media Mondo
  30. 30. What is marketing doing (in 2008)? quot;mobile marketing, video banners, video websites, Facebook, targeted advertisingquot; Martina (1) Adverblog
  31. 31. What is marketing doing (in 2008)? quot;mi auguro che il 2008 sia l’anno in cui il mercato dell’advertising italiano sviluppi una maggiore sensibilità nei riguardi dell’ascolto/misurazione del buzz onlinequot; MediaMeter MediaMeter
  32. 32. What is marketing doing (in 2008)? quot;Il marketing starà alle persone come il comandante del Bounty sta agli ammutinati, deve decidere se unirsi a loro o essere abbandonato.quot; gluca [mini]marketing
  33. 33. What is marketing doing (in 2008)? quot;Non domandarci la formula che mondi possa aprirti/[...]/Codesto solo oggi possiamo dirti,/ciò che non siamo, ciò che non vogliamo.quot; gluca [mini]marketing
  34. 34. What is marketing doing (in 2008)? quot;Driven by fear, stick with old practices + dedicate spare resources to shallow experiments on whatever “new”, advised by whoever comes alongquot; Stefano Final Burp
  35. 35. What is marketing doing (in 2008)? quot;Trying to understand how to adapt itself to the new communication worldquot; Mauro Mauro Lupi Blog
  36. 36. What is marketing doing (in 2008)? quot;Helping me stay in the office till 9.00 pm.quot; Andrea Andreutti Andrea's Blog
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