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  • 1. Bloggers & Your Company [mini]marketing www.minimarketing.it
  • 2. Assumptions After first attempts with 'surprise effect', now italian blogosphere is more cautious on product sampling, paid reviewing, etc. Discussions about 'pure' blogosphere vs 'pay per post' (in different ways) are increasing A-list bloggers are under attack from Z-list blogger A-list bloggers have a big visibility in the blogosphere, but their influence on exterior is in dubt Blog readers are long tail distribution, so e.g. the #2 blog has just 2 or 3 times reader of a #200 blog Specialized bloggers are becoming 'influencers' not just on consumers, but also on journalists in newspapers