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Il futuro dell'ecommerce? Everywhere-Commerce
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Il futuro dell'ecommerce? Everywhere-Commerce

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La mia presentazione a Urbino per Branding 2.0: l'ecommerce sarà ovunque, tra innovazioni tra social, logistica, modelli di business, mobile. Ecco alcuni esempi.

La mia presentazione a Urbino per Branding 2.0: l'ecommerce sarà ovunque, tra innovazioni tra social, logistica, modelli di business, mobile. Ecco alcuni esempi.

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Il futuro dell'ecommerce? Everywhere-Commerce Il futuro dell'ecommerce? Everywhere-Commerce Presentation Transcript

  • Gianluca(Diegoli(gianluca@diegoli.com(minimarke3ng.it(@gluca(E(verywhere)*commerce.pic(IG(@fraublucher1(
  • Mobile( Mul3channel(Social( Business(model(
  • •  i?mpazienza(•  acquisto(d’impulso(•  relazione(in3ma(•  trasparenza(totale(
  • the(mobile(money(
  • [customer(is(really(king]?commerce(
  • Mobile( Mul3channel(Social( Business(model(
  • temporary?ecommerce(
  • Il(brand(è(chi(vende,(non(chi(produce((di(nuovo?)(
  • E?co(n3nuous)mmerce(
  • abbonamento per bebè!(p)e(rsonal)?commerce(
  • Pricing(is(dead(
  • Star3ng(on(March(3,(Best(Buy(will(price(match(all(local(retail(compe3tors,(along(with(19("major(online(compe3tors"(in(all(product(categories,(whenever(a(customer(asks(for(it((Read(more:(hUp://www.businessinsider.com/best?buy?new?price?matching?policy?2013?2#ixzz2RvY93IxI(
  • Mobile( Mul3channel(Social( Business(model(
  • “sell(the(hole,(not(the(drill”((T.(LeviU)(websearchsocial.com(
  • Mi(diverto(e(quindi(compro((e(viceversa)(
  • E(ntertain)?commerce(
  • Everything(flows(
  • E(magazine)?commerce(
  • (Cont)e(nt)?commerce(
  • the(social(catalogue(
  • social(discovery(
  • Welcome(the(influsumer(
  • Social(proof(=(Zero(Fidelity(Era(
  • E?co(nsultant)mmerce(
  • Human(Commerce(
  • Makers(vs(Megabrands(
  • Mobile( Mul3channel(Social( Business(model(
  • local(pickup(
  • Crowd?commerce(
  • showrooming?commerce(
  • Online(meets(offline(meets(online(
  • Ci(sono(due(pesci(che(nuotano(e(a(un(certo(punto(incontrano(un(pesce(anziano(che(va(nella(direzione(opposta,(fa(un(cenno(di(saluto(e(dice:("Salve,(ragazzi.(Comè(lacqua?"(I(due(pesci(giovani(nuotano(un(altro(po,(poi(uno(guarda(laltro(e(fa("Che(cavolo(è(lacqua?”((“David(Foster(Wallace(–(Questa(è(l’acqua”(
  • Gianluca(Diegoli(Digital(Marke3ng(Consultant(gianluca@diegoli.com(minimarke3ng.it(@gluca(Grazie(:?)(