Management 2.0 : Manage Collaboration inside Enterprise
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Management 2.0 : Manage Collaboration inside Enterprise Presentation Transcript

  • 1. Management 2.0 : HEC – CESA MGA – CESA MGA Management 2.0 : manage collaboration inside enterprise HEC Jouy en Josas Anthony Poncier IDRH © IDRH HEC – CESA MGA - 01/23/10
  • 2. Management 2.0 : HEC – CESA MGA – web 2.0 and enterprise © IDRH HEC – CESA MGA - 2
  • 3. Management 2.0 : HEC – CESA MGA – Web 2.0 is a social eco-system based on tools and usages © IDRH HEC – CESA MGA - 3
  • 4. Management 2.0 : HEC – CESA MGA – Web 2.0 has triggered enterprise 2.0 organization Dynamics: - Collaboration, - Communities, - Openess and sharing, - Crossing and ascending © IDRH HEC – CESA MGA - 4
  • 5. Management 2.0 : HEC – CESA MGA – Social medias: branding and e-reputation © IDRH HEC – CESA MGA - 5
  • 6. Management 2.0 : HEC – CESA MGA – Why enterprises use social media Source benchmark group october 2009 © IDRH HEC – CESA MGA - 6
  • 7. Management 2.0 : HEC – CESA MGA – Web 2.0 : Talk to your client © IDRH HEC – CESA MGA - 7
  • 8. Management 2.0 : HEC – CESA MGA – Build a community or a social network with your stake holders NING © IDRH HEC – CESA MGA - 8
  • 9. Management 2.0 : HEC – CESA MGA – Recruit with social network © IDRH HEC – CESA MGA - 9
  • 10. Management 2.0 : HEC – CESA MGA – Communicate and change your brand image © IDRH HEC – CESA MGA - 10
  • 11. Management 2.0 : HEC – CESA MGA – Watch your brand © IDRH HEC – CESA MGA - 11
  • 12. Management 2.0 : HEC – CESA MGA – Why collaboration inside enterprise ? © IDRH HEC – CESA MGA - 12
  • 13. Management 2.0 : HEC – CESA MGA – Increase business performance « Contribution of the management in XXth century : 50 fold increase in the productivity of the manual worker in the manufacturing The most important contribution management needs to make the XXIst century ? Increase identicaly the productivity of knowledge worker. » Peter Drucker (Management Challenges of the XXIst century) “If HP knew what HP knows, we would three time more profitable” Lew Platt – Former CEO of HP © IDRH HEC – CESA MGA - 13
  • 14. Management 2.0 : HEC – CESA MGA – Managers spend 2h/day searching information 50 % of the information found have no value 59% see no internal information that are useful 53% say they have no value 36% say there is too much, making it difficult to find the right information From @ceciiil / Accenture : Survey 1000 middle managers US/UK – Jan 2007 © IDRH HEC – CESA MGA -
  • 15. Management 2.0 : HEC – CESA MGA – Baby-Boomers X Generation (1965/1977) The generational fact (1946/1964) Y Generation (1978/2000) Baby-boomers’culture in enterprise : • Hierarchy, procedures, automation of tasks X generation’s culture in enterprise : •  Process, competencies, pluridisciplinary teams Y generation’s culture in enterprise : •  Collaboration, network, community Technology Boomers are retiring : Transfer of skills Organisation Gen Y will be the more numerous: New management way © IDRH HEC – CESA MGA - 15
  • 16. Management 2.0 : HEC – CESA MGA – The benefits of increasing collaboration   Corporate transformation into a collaborative organization contributes to corporate goals : perform better and at lower cost strategy and processes established by the organization New products and services, Worker efficiancy Increased profitability, Complex problems solved by Higher quality collaboration work, Knowledge Higher project retention, Improved process efficiency, strengthening of Higher customer weak ties / satisfaction, knowledge sharing, collective Employee Open KM intelligence, retention Social innovation networking, Emergent collaboration Inspired by Dion Hinchcliffe © IDRH HEC – CESA MGA - 16
  • 17. Management 2.0 : HEC – CESA MGA – Earnings for employees Personal Learning techniques Profits Saving time Appetite for risk increased Information sharing and with the support of the collaboration community Problems solved Reducing isolation Development of Sense of belonging and moral knowledge support Development of new Increased innovation and networks of influence creativity Worker efficiancy Reducing the costs of duplication or repeated errors © IDRH HEC – CESA MGA - 17
  • 18. Management 2.0 : HEC – CESA MGA – Grow the collaboration spirit © IDRH HEC – CESA MGA -
  • 19. Management 2.0 : HEC – CESA MGA – Are you ready for collaboration © IDRH HEC – CESA MGA - 19
  • 20. Management 2.0 : HEC – CESA MGA – TO WORK COLLABORATIVELY, WE NEED TO CHANGE CULTURES © IDRH HEC – CESA MGA - 20
  • 21. Management 2.0 : HEC – CESA MGA – The establishment of collaborative work faces 4 challenges • Communicate to employees the value the Organizational organization places on sharing Community • Create real value for members • Establish a system that facilitates the Technical exchange of information and reflection • Open to new ideas and maintain its Personal commitment to develop the practice of his community © IDRH HEC – CESA MGA - 21
  • 22. Management 2.0 : HEC – CESA MGA – People before SI © IDRH HEC – CESA MGA -
  • 23. Management 2.0 : HEC – CESA MGA – The legacy of the twentieth century managerial opposed to collaboration Hierarchical Functionnal Disconnected Barriers Barriers islands Source: Martin Roulleaux-Dugage : Gérer la confiance © IDRH HEC – CESA MGA - 23
  • 24. Management 2.0 : HEC – CESA MGA – Many obstacles exist with regard to collaboration Obstacles Behavioral Organizational Managerial Technicals Lack of management Unconscious Hierarchical structure Security risk involvement Complexity of Tech-adverse Lack of formation implementation Hostility to new forms of No cross-communication organization Hardly measurable ROI Management focuses on the Source: Entreprise 2.0 Management et collaboration à l’ère individual and not the group de l’entreprise dynamique © IDRH HEC – CESA MGA - 24
  • 25. Management 2.0 : HEC – CESA MGA – Create new reflexes in the organization Individuals Groups • Giving before receiving • Networks • Go beyond the contract • Communities • Experiment • Collaboration © IDRH HEC – CESA MGA - 25
  • 26. Management 2.0 : HEC – CESA MGA – Succeed in collaboration Success factors Seekers Contributors Awareness How to find the right How to introduce myself ? person ? Connection Does this person will help How best sharing my me ? expertise ? Motivation Do I want to work with this Do I want to collaborate person? with this person? Needs Do I have the tools to collaborate effectively? Process Do I know how to collaborate ? Based on a slide by IBM © IDRH HEC – CESA MGA - 26
  • 27. Management 2.0 : HEC – CESA MGA – Enable collaboration To be willing to cooperate To learn to cooperate To be able to cooperate Establish a Collaborative Benefit from culture that management technical, promotes to train and human and collaborative develop the financial organization resources to to implement sustain this this culture culture © IDRH HEC – CESA MGA - 27
  • 28. Management 2.0 : HEC – CESA MGA – Management 2.0 Creative Long tail • Active listening commons • Training our staff • I am the sum of • Trust • Let them self- individuals • Respect the • Integrate atypical • Bi-lateral appraisal authorship of an forming profiles • Monitor achievement • Recruit a potential, performance, not • Enable them to be people not an experience • Allow the author to atypical defend it Community Wisdom of Beta Management crowd Inspired by Sandrine Szabo in Paris 2.0 © IDRH HEC – CESA MGA - 28
  • 29. Management 2.0 : HEC – CESA MGA – Create collective intelligence Source: Olivier Zara : Management de l’intelligence collective © IDRH HEC – CESA MGA - 29
  • 30. Management 2.0 : HEC – CESA MGA – Making choices based on impact and urgency Strong impact Collegiate Collective Important/ Urgent Complex Individual Collegiate Weak impact Source: Olivier Zara : Management de l’intelligence collective © IDRH HEC – CESA MGA - 30
  • 31. Management 2.0 : HEC – CESA MGA – What about COLLABORATIVE TOOLS? © IDRH HEC – CESA MGA - 31
  • 32. Management 2.0 : HEC – CESA MGA – Changing the culture of the organization From
PC
to
online
 From
mail
to
share
 Change
management
 © IDRH HEC – CESA MGA - 32
  • 33. Management 2.0 : HEC – CESA MGA – Maturation of enterprises for collaborative technologies Technologies=culture • Individual work Mail • Shared spaces • Closed personal • Group input • Individual space • Connection publishing between closed personal spaces Desktop Groupware Blog • Shared spaces • Open space • Group editing • Open space • Group editing • Collective • Individual • Find experts ownership publishing Social Wiki networking Inspired: Nathan Wallace, http://www.e-gineer.com © IDRH HEC – CESA MGA -
  • 34. Management 2.0 : HEC – CESA MGA – Collaborative tools to support a global and dynamic partitioning off Contribute to Make a Connecting the project maximum Become a collaborators « at their own contribution driving force in the pace » of actors (desynchroniz dynamics of ation) project Facilitate Develop its access and expertise and sharing of its own information network Meet the needs of employees The commitment of each © IDRH HEC – CESA MGA -
  • 35. Management 2.0 : HEC – CESA MGA – CONCLUSION © IDRH HEC – CESA MGA - 35
  • 36. Management 2.0 : HEC – CESA MGA – Incontournables laws of collaboration   Collaborative work in a company is based on a vision to make sense   Collaboration is based on voluntary and can not be an obligation   We share our knowledge when we know that our work is recognized and appreciated by others   The added value of collaboration must be demonstrated quickly   It’s not just about exchange, but having the right information at right time   Business networks (formal and informal) are one of the main responses to the collaboration. It is not just finding the right document, but also find the expert who will answer   Tools (wiki, blog, forum, rss) each have a role, but it is their practices which are crucial © IDRH HEC – CESA MGA -
  • 37. Management 2.0 : HEC – CESA MGA – Don’t be afraid © IDRH HEC – CESA MGA - 37
  • 38. Management 2.0 : HEC – CESA MGA – News Briefing © IDRH HEC – CESA MGA - 38
  • 39. Management 2.0 : HEC – CESA MGA – Thank you! Blog : http://poncier.org/blog, Anthony Poncier on Twitter, FB, Linkedin… © IDRH HEC – CESA MGA - 39