English Attack! For SchoolsSecondary Schools, Language Institutes and Universities
Executive       Executive Summary                               Summary                                                   ...
Problem:                                     The Challenge of                                              EFL for Schools...
The Challenge ofProblem:                               EFL for SchoolsInsufficient Input                     In most cases...
The Challenge ofProblem:                                            EFL for SchoolsNeed for class time optimization       ...
Problem:                                          The Challenge of                                                   EFL f...
Problem:                                   The Challenge of                                            EFL for SchoolsPubl...
The OptimalWhat could be the solution?              Solution                      An online, self-study                   ...
The OptimalWhat could be the solution?              Solution                      a resource created by                   ...
What could be               The Optimal                              Solutionthe solution? an approach in tune with the in...
What could be the solution?         The Optimal                                      Solution                          a r...
Introducing  www.english-attack.com
Introducing                                                                            English Attack!      English 2.0Mov...
Introducing                                                 English Attack!           Content Units           Video Booste...
Introducing                                                        English Attack!              Content Units             ...
Introducing                                                   English Attack!            Content Units            Learning...
Education Partners
A Brain-Friendly Pedagogy                                    Introducing                                                  ...
Motivation through                       Introducing                                        English Attack!discovery & aut...
Motivation through content relevant    Introducing                                      English Attack!to the lives of tod...
Videogame-like ecosystem for                                 Introducing                                                  ...
IntroducingCommunicative use of English            English Attack!within a global community of learners
Introducing theEnglish Attack! PRO Multi-user License    for Schools
PRO License Features  Total, unlimited       Administrator        Full range of     School’s brandingPremium access to    ...
English Attack PRO                                            English Attack! PRO                                         ...
In Conclusion:  Advantages
In ConclusionPurpose-specific design                  Provide your learners with a                  resource specifically ...
In ConclusionA flexible, stand-alone resource                           No complex                           “integration”...
In ConclusionFlexibility and Control                   Admin and Teacher tools allow                   for full control of...
For more information:          Visit US today at:          www.english-attack.com          For more info. in Argentina get...
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English Attack! for Schools (Argentina)

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English Attack! combines the latest EFL pedagogical principles adapted to teen and adult learners of English with online entertainment (short clips from films, TV, music; games; social networking) to create an innovative learning resource which is fully complementary with classroom English language instruction.

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  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • English Attack! for Schools (Argentina)

    1. 1. English Attack! For SchoolsSecondary Schools, Language Institutes and Universities
    2. 2. Executive Executive Summary Summary The Challenge ofEnglish Attack! combines the latest EFL EFL Todaypedagogical principles adapted to teen and adultlearners of English with online entertainment The Optimal(short clips from films, TV, music; games; socialnetworking) to create an innovative learning Solutionresource which is fully complementary withclassroom English language instruction. Introducing English Attack!Schools, language institutes and universities canbenefit from a full-function LMS built into the English Attack! PRO Teachers & SchoolsEnglish Attack! PRO service, including a flexible PlatformAdmin interface and teacher tools allowingteachers to create classes, assign content units,monitor whether assigned units have been done, In Conclusionsee scores, and organize online discussions withtheir class students.
    3. 3. Problem: The Challenge of EFL for SchoolsToday’s teens & adults presenta specific challenge for EFL Teachers • Today’s “web generation” learners reject traditional lecture-based teaching • Low boredom threshold • Resistance to textbooks • Lack of motivation • Occasional negative or hostile attitude
    4. 4. The Challenge ofProblem: EFL for SchoolsInsufficient Input In most cases, because exposure to English only happens in class, learners are simply not exposed to enough input for effective language learning. also, unguided input can prove discouraging for learners if it results in a frustrating experience.
    5. 5. The Challenge ofProblem: EFL for SchoolsNeed for class time optimization Limited class time is never enough to cover all of the following: • Input • Free discussion • Presentation • Games • Content Exercises • Group Work • Skills Exercises • One-on-one • Production instruction • Drills • Coaching • Error Correction • Feedback • Assessment
    6. 6. Problem: The Challenge of EFL for SchoolsDull, expensive and little-used“E-Learning Platforms” • most “E-Learning Platforms” are seen by teens as dull, and an extension of their classroom obligation • highly structured “course / level” orientations can clash with school’s curriculum and turn off learners looking for more enjoyable exposure • the majority of e-learning content does not address teen / young adult interests and tastes • online material is often unauthentic and dated; and has no social dimension
    7. 7. Problem: The Challenge of EFL for SchoolsPublisher Agenda • many e-learning courses are created by textbook publishers with little online publishing experience, designed as companion resources to textbooks and using recycled material originally intended for textbooks • this can lead to loss of materials autonomy for school as publisher locks learners into a textbook + online system based on its materials. • such platforms can be complex to integrate into curriculum, and expensive to contract
    8. 8. The OptimalWhat could be the solution? Solution An online, self-study resource complementary to the school curriculum, but sufficiently different to it to avoid feeling like extra coursework.
    9. 9. The OptimalWhat could be the solution? Solution a resource created by independent entertainment and pedagogy experts, designed specifically for teens and young adults, incorporating the latest learning concepts from cognitive neuroscience and learning games
    10. 10. What could be The Optimal Solutionthe solution? an approach in tune with the interests, learning styles, and motivational requirements of today’s learners
    11. 11. What could be the solution? The Optimal Solution a resource design consistent with the latest EFL pedagogical thinking: • Lexical and Communicative approaches • grammaticalized lexis • authentic materials • motivation via autonomy
    12. 12. Introducing www.english-attack.com
    13. 13. Introducing English Attack! English 2.0Movies, Music, Games, News, Friends The unique English Attack method achieves three key pedagogical outcomes Current, authentic content; a videogame-like Strong reward ecosystem; and participation in a English Attack! uses a Learner worldwide social network of learners results wide range of online in strong intrinsic motivation. Motivation entertainment formats – from video to games to Retention of Learners move lexical items seen in the social networking – to learning units from short-term into long-term Learned memory through repetition via a range ofhelp people improve their Items addictive Learning Games English in a fun, friendlyand highly accessible Web Short sessions and fun content result in Frequent input 2.0 environment. most of our learners using the site every & Learner day, thus resulting in frequency of input and Autonomy learner autonomy.
    14. 14. Introducing English Attack! Content Units Video Boosters • Interactive Video exercises based on short (1 to 3-minute) clips from movies, TV series and music videos • Gist comprehension, detail comprehension, reading/scanning, listening, vocabulary usage, and grammar or language form usage • Separate video, transcript, and vocabulary resourcesHundreds of Interactive Video Lessons
    15. 15. Introducing English Attack! Content Units Photo Vocabs • Visual dictionaries on a wide range of themes and topics • Vocabulary, common collocations, idioms, cultural references and slang • Each Photo Vocab contains 15 – 30 items • Each item is illustrated, defined, used in a sample sentence, and playable in an audio file for for correctThousands of lexical items grouped by topic pronunciation
    16. 16. Introducing English Attack! Content Units Learning Games Range of five Learning Games for repeated exposure: • Swap Mania, Word Rescue and Speed Pix are dynamically driven by word lists in previously played content units • Verb Dash for practice with irregular verbs • SayWhat? for listening and spelling skillsRange of 5 Learning Games for Retention • Leaderboards
    17. 17. Education Partners
    18. 18. A Brain-Friendly Pedagogy Introducing English Attack! Our Pedagogical Principles Based on the latest findings of cognitive neuroscience specific to the 13 – 25 age group 1. Stimulation through entertainment content 2. Frequency of exposure and use through short, enjoyable sessions 3. Repetition leading to long-term memory via Contextual Practice Games 4. Motivation and Progress via Challenge and Continuous Rewards 5. Social use of English via Global Community of Learners
    19. 19. Motivation through Introducing English Attack!discovery & autonomy “The simplest way to ensure that people value what they are doing is to maximize their free choice and autonomy” - Good & Brophy, 2004
    20. 20. Motivation through content relevant Introducing English Attack!to the lives of today’s learners
    21. 21. Videogame-like ecosystem for Introducing English Attack!enhanced self-motivation Pervasive Incentivation of Rewards, not Grades Motivational Effort rather Feedback than Ability Badges, levels, and Interstitial feedback Points scored based contributions displayed on Is always positive and on activity, not proficiency personal profile page encouraging, like in a level Casual videogame
    22. 22. IntroducingCommunicative use of English English Attack!within a global community of learners
    23. 23. Introducing theEnglish Attack! PRO Multi-user License for Schools
    24. 24. PRO License Features Total, unlimited Administrator Full range of School’s brandingPremium access to Controls allowing intuitive Teacher on the site for allhundreds of Video total control of Tools, usable both licensed users Boosters, licenses within and outside (Teachers and thousands of attribution and the classroom. Learners). Photo Vocab monthly switch-on Ability to earnlexical items, and a / switch-off Differentiated commission by full range of adjustment of Teacher and selling English Learning Games number of active Student interfaces Attack! to past user licenses pupils
    25. 25. English Attack PRO English Attack! PRO Teachers & Schools Platformflexible and intuitive interfaces and controls Administration Teacher and Classroom Student Autonomy Tools Tools Class Creation Account Creation Student/Class Assignment School / Classroom View Registration Codes Content Unit Assignment Full Access to Normal Codes Distribution Assignment Compliance Registered User View Tracking User Account Distinct User Account Student Activity & from School License Management & Tracking Score Tracking Classroom Forum Invoice Tracking Communications Platform
    26. 26. In Conclusion: Advantages
    27. 27. In ConclusionPurpose-specific design Provide your learners with a resource specifically designed to increase EFL intake, motivation and communicative use of English
    28. 28. In ConclusionA flexible, stand-alone resource No complex “integration” with school curriculum required. Instead, an autonomous, complementary resource promoting discovery and self-motivation, but one that can equally be used in class.
    29. 29. In ConclusionFlexibility and Control Admin and Teacher tools allow for full control of platform and diversified usage according to School and Teacher needs and preferences.
    30. 30. For more information: Visit US today at: www.english-attack.com For more info. in Argentina get in touch with: Pablo Ponce de Leon Country Manager|Argentina Entertainment Learning / English Attack! Twitter: @EnglishAttackAR Skype: ppl-skype E-mail: ppl@english-attack.com Cel: +11 (15) 56 65 30 86 For more on our pedagogical principles: Entertainment English Blog: http://blog.english-attack.com/

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