Your SlideShare is downloading. ×
English Attack! for Companies (Argentina)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

English Attack! for Companies (Argentina)

400

Published on

English Attack! combines the latest EFL pedagogical principles with online entertainment (short clips from films, TV, music; games; social networking) to create an innovative learning resource which …

English Attack! combines the latest EFL pedagogical principles with online entertainment (short clips from films, TV, music; games; social networking) to create an innovative learning resource which is fully complementary with instructor-led English language learning.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
400
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • Transcript

    • 1. English Attack!ForCompanies
    • 2. Executive Executive Summary Summary The Challenge of English Language Training in CompaniesEnglish Attack! combines the latest EFLpedagogical principles with online entertainment The Optimal(short clips from films, TV, music; games; social Solutionnetworking) to create an innovative learningresource which is fully complementary with Introducinginstructor-led English language learning. English Attack!Companies and organizations can benefit fromproviding Premium Access to English Attack for English Attack! PROemployees and staff, either as an extremely for Companiesaffordable and effective training resource or as aninnovative employment benefit that will help In Conclusionthem improve their English in their own time.
    • 3. Executive SummaryEnglish is a strategic company asset The more widespread English language skills are within your company at ALL LEVELS: • The better you’ll be able to service international customers • The faster you’ll be able to react to global commercial opportunities • The more autonomous your staff will be in researching solutions using a wide range of information2 billion people worldwide are learning and software toolsEnglish; shouldn’t your staff be able to communicate with them? • The more international and emplowered your staff will feel.
    • 4. Problem: The Challenge of English Language Training in CompaniesEnglish Language Training iscomplicated and expensive to extendto the whole organization • Teacher-led training sessions can only be really effective with maximum 8 – 12 learners per class • The logistics of organizing teachers and training sessions for thousands of staff can be nearly impossible • Employees have a resistance to textbooks and similar materials that can make them feel like they have returned to school • Staff attending training can often feel under pressure from conflicting work demands • English language training with teachers can make sense for executives and key staff, but is almost always unaffordable across the entire organization
    • 5. The Challenge ofProblem: English Language Training in CompaniesInsufficient Input In most cases, because exposure to English only happens in class, learners are simply not exposed to enough input for effective language learning. Also, unguided input can prove discouraging for learners if it results in a frustrating experience.
    • 6. The Challenge ofProblem: English Language Training in CompaniesNeed for training session optimization Limited training session time is never enough to cover all of the following: • Input • Free discussion • Presentation • Group Work • Content Exercises • One-on-one • Skills Exercises instruction • Production • Coaching • Drills • Feedback • Error Correction • Assessment • Targeted vocabulary
    • 7. Problem: The Challenge of English Language Training in CompaniesDull and Expensive“E-Learning Platforms” • Most “E-Learning Platforms” are seen by learners as dull, and they only use them when forced to. • Staff perceive highly structured course- type e-learning as simly adding to their workload, and are a turn-off to learners already stressed by job-related demands • Most e-learning content does not address actual learner interests and tastes • Online material is often unauthentic and dated; and tends to be artificially limited to either British English or American English
    • 8. The OptimalWhat could be the solution? Solution An online, self-study resource that learners actually enjoy using, and sufficiently different to conventional language instruction to avoid feeling like an additional professional obligation.
    • 9. The OptimalWhat could be the solution? Solution A resource created by independent media and pedagogy experts, designed specifically for the learners of today, incorporating the latest learning concepts from cognitive neuroscience.
    • 10. What could be The Optimal Solutionthe solution? an approach in tune with the interests, learning styles, and motivational requirements of today’s adult learners.
    • 11. What could be the solution? The Optimal Solution a resource design consistent with the latest EFL pedagogical thinking: • Lexical and Communicative Approaches • Grammaticalized Lexis • Authentic Materials • Motivation via Autonomy
    • 12. Introducing www.english-attack.com
    • 13. Introducing English Attack! English 2.0Movies, Music, Games, News, Friends English Attack’s unique method achieves three key pedagogical outcomes : Current, authentic content; a videogame-like Strong reward ecosystem; and participation in a English Attack! uses a Learner worldwide social network of learners results wide range of online in strong intrinsic motivation. Motivation entertainment formats – from video to games to Retention of Learners move lexical items seen in the social networking – to learning units from short-term into long-term Learned memory through repetition via a range ofhelp people improve their Items addictive Learning Games English in a fun, friendlyand highly accessible Web Short sessions and fun content result in Frequent input 2.0 environment. most of our learners using the site every & Learner day, thus resulting in frequency of input and Autonomy learner autonomy.
    • 14. Introducing English Attack! Content Units: Video Boosters • Interactive Video exercises based on short (1 to 3-minute) clips from movies, TV series, news items, documentaries and more • Gist comprehension, detail comprehension, reading/scanning, listening, vocabulary usage, and grammar or language form usage • Separate video, transcript, and vocabulary resourcesHundreds of Interactive Video Lessons
    • 15. Introducing English Attack! Content Units: Photo Vocabs • Visual dictionaries on a wide range of themes and topics • Vocabulary, common collocations, idioms, cultural references and slang • Each Photo Vocab contains 15 – 30 items • Each item is illustrated, defined, used in a sample sentence, and playable in an audio file for for correctThousands of lexical items grouped by topic pronunciation
    • 16. Introducing English Attack! Content Units: Learning Games Range of five Learning Games for repeated exposure: • Swap Mania, Word Rescue and Speed Pix are dynamically driven by word lists in previously played content units • Verb Dash for practice with irregular verbs • SayWhat? for listening and spelling skillsRange of 5 Learning Games for Retention • Leaderboards
    • 17. Education Partners
    • 18. A Brain-Friendly Pedagogy Introducing English Attack! Our Pedagogical Principles Based on the latest findings of cognitive neuroscience specific to the 13 – 25 age group 1. Stimulation through entertainment content 2. Frequency of exposure and use through short, enjoyable sessions 3. Repetition leading to long-term memory via Contextual Practice Games 4. Motivation and Progress via Challenge and Continuous Rewards 5. Social use of English via Global Community of Learners
    • 19. Motivation through Introducing English Attack!discovery & autonomy “The simplest way to ensure that people value what they are doing is to maximize their free choice and autonomy” - Good & Brophy, 2004
    • 20. Motivation through content relevant Introducing English Attack!to the lives of today’s adults
    • 21. Introducing the English Attack! Service Options forCompanies and Organizations
    • 22. A choice of multi-user licensesto suit your requirements The PRO Multi-User License Group Purchase Of Learner Licenses • Premium Access for Trainers and • Buy premium access user licenses Learners for your staff (no Trainer tools) • Admin tools: define active/billable • Organization branding on site user accounts month by month • Positioned as an employee • Organization branding on site benefit with professional training • Trainer tools advantages.
    • 23. PRO License Features Total, unlimited Administrator Full range ofPremium access to Controls allowing intuitive Trainerhundreds of Video total control of Tools, usable both Company’sBoosters, thousan licenses within and outside branding on the ds of Photo Vocab attribution and training sessions. site for all licensedlexical items, and a monthly switch-on users (Trainers and full range of / switch-off Differentiated Learners). Learning Games adjustment of Trainer and Learner number of active nterfaces user licenses
    • 24. In Conclusion: Advantages
    • 25. In ConclusionPurpose-specific design English Attack! has been specifically designed to increase EFL intake, motivation and communicative use of English for today’s demanding learners
    • 26. In ConclusionA flexible, stand-alone resource An autonomous, complementary resource promoting learning, language discovery and self-motivation in the employee’s own time, but one that can equally be used in training sessions
    • 27. In ConclusionFlexibility and Control Admin and Trainer tools allow for full control of platform and diversified usage according to your needs and preferences.
    • 28. For more information: Visit US today at: www.english-attack.com For more info. in Argentina get in touch with: Pablo Ponce de Leon Country Manager|Argentina Entertainment Learning / English Attack! Twitter: @EnglishAttackAR Skype: ppl-skype E-mail: ppl@english-attack.com Cel: +11 (15) 56 65 30 86 For more on our pedagogical principles: Entertainment English Blog: http://blog.english-attack.com/

    ×