English Attack! A dvertising& Sp onsorship   (Argentina)      Media Pack
Media Properties•   The only global online service designed specifically for    teen and young adult learners of English a...
Audience Properties•   Very even demographic distribution:     – 60% Male; 40% Female users     – Age Distribution:       ...
Site Use Characteristics•   Users profile: average 56% new vs. 44% returning visitors•   Average pages viewed per visit: 8...
Marketing Opportunities: Advertorial                       SOS English Home Page Tenant                       -Limited inv...
Marketing Opportunities: Advertising                          Home Page                          Leaderboard              ...
Marketing Opportunities: Advertising        Home Page           Square(only 1 in column on page)        225 x 225
Marketing Opportunities: Advertising    Home Page   Small Rectangle  (Max. 2 on page)     225 x 150
Marketing Opportunities:Advertising    Content Category Main Page             Skyscraper          (Page-exclusive)        ...
Marketing Opportunities:Advertising    Content Category Main Page                Square     (only 1 in column on page)    ...
Marketing Opportunities:Advertising    Content Category Main Page          Small Rectangle         (Max. 2 on page)       ...
Marketing Opportunities:Advertising                  MyPage Personal Page                       Skyscraper                ...
Marketing Opportunities:Advertising                  MyPage Personal Page                           Square                ...
Marketing Opportunities:Advertising                 MyPage Personal Page                    Small Rectangle               ...
Sponsorship Options
Home Page                          Community Wall Sponsorship                            (Exclusive on Home Page)         ...
In association with                      Content Category Main Page                      Featured Content Sponsorship
Games Page and Game of Day Page                                              Game OfPageDay Sponsorship                   ...
In association with  Achievement  Badges Page    Badges  Sponsorship
Brought to   you by                     Verb Dash Page                 Verb Dash Sponsorship             Sponsorship of fr...
Free Week Pass         Month Pass                             Brought to you by                                 Get Pass  ...
Rate Card : Advertorial & Advertising BannersAll rates CPM except for SOS English Tenant Slot; geo-targeting possible     ...
Rate Card : Site Sponsorship                            All rates are for global exposureMedia Property                   ...
Rate Card : Premium Pass Sponsorship                                                   •   Sponsor benefits from          ...
For more information on advertising andsponsorship opportunities in ARGENTINA,contact:Pablo Ponce de LeónCountry Manager |...
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Ad Pack Arg

  1. 1. English Attack! A dvertising& Sp onsorship (Argentina) Media Pack
  2. 2. Media Properties• The only global online service designed specifically for teen and young adult learners of English as a foreign or second language.• The only global online ELT service 100% based on entertainment, “gamification” and social connectivity• Localized and locally marketed in 16 national markets – Site languages: English, Spanish, French, Brazilian Portuguese, German, Polish, Romanian, Catalan, Turkish, Korean, Russian, Hindi. Soon to be added: Chinese (Traditional & Simplified), Thai, and Hungarian. – Country offices: France (Paris); Spain (Barcelona); Italy (Pisa); Germany (Dusseldorf); Poland (Warsaw); Turkey (Istanbul); Romania (Bucharest); Brazil (Sao Paulo); Mexico (Mexico City); Colombia (Bogota); Korea (Seoul); Thailand (Bangkok).• Freemium model: free content refreshed daily; community content enabled for registered users; premium users an access all content
  3. 3. Audience Properties• Very even demographic distribution: – 60% Male; 40% Female users – Age Distribution: • 13 – 19: 34% • 20 – 25: 15% • 25 – 35: 22% • 35 – 45: 11% • 45+ : 8%• Top 10 countries to date (registered users) 1. France 2. Brazil 3. Taiwan 4. Spain 5. China 6. Russia 7. USA 8. UK 9. Colombia
  4. 4. Site Use Characteristics• Users profile: average 56% new vs. 44% returning visitors• Average pages viewed per visit: 8.75• Average time spent on site per visit: 13’41”• Traffic Sources: – 30% direct (address typed into browser or bookmarked) – 30% search engine – 30% referring site – 10% e-mail newsletter• Most-viewed content 1. Home page 2. Video Boosters page 3. Games page 4. Photo Vocabs page 5. MyPage
  5. 5. Marketing Opportunities: Advertorial SOS English Home Page Tenant -Limited inventory (maximum 4 tenants) -Category Exclusivity -Continuous Home Page presence -Click-through to sponsor-owned page on site (i-frame or created in html) -Can be combined with banners or sponsorshipCourses and Programs EF Course Catalogue
  6. 6. Marketing Opportunities: Advertising Home Page Leaderboard (page-exclusive) 150 X 700
  7. 7. Marketing Opportunities: Advertising Home Page Square(only 1 in column on page) 225 x 225
  8. 8. Marketing Opportunities: Advertising Home Page Small Rectangle (Max. 2 on page) 225 x 150
  9. 9. Marketing Opportunities:Advertising Content Category Main Page Skyscraper (Page-exclusive) 225 x 600 Content Category Pages: -Video Booster Main Page -Photo Vocab Main Page
  10. 10. Marketing Opportunities:Advertising Content Category Main Page Square (only 1 in column on page) 225 x 225
  11. 11. Marketing Opportunities:Advertising Content Category Main Page Small Rectangle (Max. 2 on page) 225 x 150
  12. 12. Marketing Opportunities:Advertising MyPage Personal Page Skyscraper (Page-exclusive) 225 x 600
  13. 13. Marketing Opportunities:Advertising MyPage Personal Page Square (only 1 in column on page) 225 x 225
  14. 14. Marketing Opportunities:Advertising MyPage Personal Page Small Rectangle (Max. 2 on page) 225 x 150
  15. 15. Sponsorship Options
  16. 16. Home Page Community Wall Sponsorship (Exclusive on Home Page) -Can be combined with exclusive banner presence alongside MyPage Community FunctionsCommunity sponsored by
  17. 17. In association with Content Category Main Page Featured Content Sponsorship
  18. 18. Games Page and Game of Day Page Game OfPageDay Sponsorship Games The Sponsorship Featured Game of the Day Banner on Games Category Page + banner on Game PageIn association with In association with
  19. 19. In association with Achievement Badges Page Badges Sponsorship
  20. 20. Brought to you by Verb Dash Page Verb Dash Sponsorship Sponsorship of free-to-play game accessible to all users
  21. 21. Free Week Pass Month Pass Brought to you by Get Pass Premium Pass Page Premium Pass SponsorshipUsers gain free set-time premium access courtesy of sponsor
  22. 22. Rate Card : Advertorial & Advertising BannersAll rates CPM except for SOS English Tenant Slot; geo-targeting possible Media Property SOS English Tenant Slot* €0.35 CPC Home Page Leaderboard €18 Home Page Rectangle €8 Home Page Square €12 Category Page Skyscraper €15 Category Page Rectangle €8 Category Page Square €12 MyPage Skyscraper €15 MyPage Rectangle €8 MyPage Square €12 * price Includes advertiser page on site; CPC is triggered upon visit of that page
  23. 23. Rate Card : Site Sponsorship All rates are for global exposureMedia Property Monthly QuarterlyHome Page User Wall €1,200 €3,000Content Main Page Feature €1,500 €4,000Games Main Page Feature €1,500 €4,000Verb Dash Sponsorship €1,000 €2,400Achievement Badges €800 €2,000Sponsorship
  24. 24. Rate Card : Premium Pass Sponsorship • Sponsor benefits from difference between published user price (= perceived value) and true cost to sponsor • Sponsorship can be limited to specific countries • Spend can be capped to x number of users • Offer can be made contingent on granting permission for one- time future e-mail communication by sponsorMedia Property 24-hour Pass 1-Week Pass Monthly Pass Quarterly PassNormal user €1 €4.99 €9.99 €19.99price =perceived valueSponsor per- Not available €1.50 €2.50 Not availableuser cost
  25. 25. For more information on advertising andsponsorship opportunities in ARGENTINA,contact:Pablo Ponce de LeónCountry Manager | ArgentinaEnglish Attack! www.english-attack.comppl@english-attack.com+11 15 56 65 30 86 (mobile)Skype: ppl-skypeFor more on our pedagogical principles:Entertainment English Blog:http://blog.english-attack.com/

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