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The benefits of You Tube video marketing
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The benefits of You Tube video marketing

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A brief presentation of what kind of benefits your business could gain adopting a You Tube video marketing strategy. …

A brief presentation of what kind of benefits your business could gain adopting a You Tube video marketing strategy.

Published in: Marketing, Technology, Business
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  • 1. THE BENEFITS OF VIDEO MARKETING IMPROVE CUSTOMERS ENGAGEMENT STRENGTHEN THE IMAGE OF YOUR BUSINESS INCREASE YOUR INTERNET VISIBILITY
  • 2. CUSTOMERS ENGAGEMENT
  • 3. CASE STUDY OF VIDEO & ENGAGEMENT When we compare social shares based on media type we can see an increased engagement in posts containing video. Infographics by distilled.net
  • 4. AVERAGE NUMBER OF SHARES PER POST Infographics by distilled.net
  • 5. BUSINESS IMAGE
  • 6. TRUST Through video, one is able to recreate the experience of being face to face with someone much better than through audio, image or text. POWERFUL STORYTELLING IMPROVED PERCEIVED QUALITY Through moving likeness and recorded image, we can display much of who we are, as people, through physical and verbal expression. This allows companies to display a “human” side considerably more efficiently than through image, audio and text. Online video can also indicate professionalism and quality in business. If a company has enough time, money and skills to create high quality video, they are often perceived as a legitimate business with a genuine interest in providing a great service.
  • 7. INTERNET VISIBILITY
  • 8. IMPROVING CONVERSIONS Through increasing engagement and trust, video content can be a great way of driving greater conversions, particularly on commercial pages. This is the main reason why product videos have become popular in the Ecommerce world – as a method of improving the rate at which users click “add to basket” and complete a full purchase. LINK BUILDING Links continue to be an important metric with which search engines determine the authority of a piece of content, seeing referring links as akin to “votes” for various pages around the web. PRESENCE ON VIDEO SEARCH ENGINES YouTube is the world’s second biggest search engine (after Google). The only way to get a presence on YouTube is to have video content and a channel, which you can use to rank in both YouTube and Google search, which will drive brand awareness, referrals and sales.
  • 9. IMPROVE CUSTOMERS ENGAGEMENT + Loyalty + Social Shares STRENGTHEN THE IMAGE OF YOUR BUSINESS + Perceived quality + Trust INCREASE YOUR INTERNET VISIBILITY + Customers + Revenues

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