Startup cheatsheet
Pol Valls Soler
joinerapp.com

@polvallssoler
facebook.com/polvallssoler
linkedin.com/in/polvallssoler

angel.co/polvallss...
wireframe
prototype
Take it out there.

Don't worry if it’s not
scalable yet.
Get bad
feedback
Fail-proof
your idea
Minimum viable product
Minimum Viable Product
VS
Minimum Delightful
Product
MVP vs MDP
MVP vs MDP
· UX and core functionalities
· Design
· Quality
KILL A FEATURE

Something sucks. Find it. Kill it.
Metrics for pirates:
AARRR
MAARRRketing for
startups
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
AND…
PROFIT
Customer Lifecycle / Conversion Behavior
Social
Networks

SEM

SEO

Blogs

Apps &
Widgets

PR

Campaigns, Co
ntests

Biz D...
Customer Lifecycle / Conversion Behavior
Social
Networks

SEM

SEO

Blogs

Apps &
Widgets

PR

Campaigns, Co
ntests
Affili...
Example Conversion Metrics
(note: *not* actuals; your mileage may vary…)

Category

User Status

Conv %

Est. Value

Acqui...
AARRRP!
How do we
improve the
funnel?
Growth Hacking
PS: I Love You. Get Your
Free Email at Hotmail
Get more space
SEO hacks
Metrics
Web
Mobile
A/B testing
Creativity
vs
Innovation
Creativity
Discover people nearby that interest you.
Thank you!

Pol Valls Soler

joinerapp.com

@polvallssoler
facebook.com/polvallssoler
linkedin.com/in/polvallssoler

angel...
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
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Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler

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This is a very small summary of topics that I think (for now) it's worth knowing about the startup world. It's based on multiple fonts like Dave McClure's pirate metrics, growth hack cases from different companies and my own experience.

Feel free to leave feedback, share or extend.


Thank you very much,

Pol Valls Soler

http://joinerapp.com

Published in: Technology, Business
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  • ----- Meeting Notes (1/10/13 16:27) -----Que os pareceria conocer gente cercana con los mismos intereses?A nosotros nos encantaria y es lo que queremos hacer en joiner.Estamos desarrollando una aplicación movil para conocer gente cercana con los mismos intereses.
  • Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler

    1. 1. Startup cheatsheet
    2. 2. Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …
    3. 3. wireframe prototype
    4. 4. Take it out there. Don't worry if it’s not scalable yet.
    5. 5. Get bad feedback
    6. 6. Fail-proof your idea
    7. 7. Minimum viable product
    8. 8. Minimum Viable Product VS Minimum Delightful Product
    9. 9. MVP vs MDP
    10. 10. MVP vs MDP · UX and core functionalities · Design · Quality
    11. 11. KILL A FEATURE Something sucks. Find it. Kill it.
    12. 12. Metrics for pirates: AARRR
    13. 13. MAARRRketing for startups
    14. 14. ACQUISITION
    15. 15. ACTIVATION
    16. 16. RETENTION
    17. 17. REFERRAL
    18. 18. REVENUE
    19. 19. AND…
    20. 20. PROFIT
    21. 21. Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Biz Dev Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content 1. ACQUISITION Campaigns, Contests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Web/App/Startup Biz Dev
    22. 22. Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content Biz Dev 1. ACQUISITION Campaigns, Co ntests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Biz Dev Web/App/Startup 6. PROFIT $$$
    23. 23. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
    24. 24. AARRRP!
    25. 25. How do we improve the funnel?
    26. 26. Growth Hacking
    27. 27. PS: I Love You. Get Your Free Email at Hotmail
    28. 28. Get more space
    29. 29. SEO hacks
    30. 30. Metrics
    31. 31. Web
    32. 32. Mobile
    33. 33. A/B testing
    34. 34. Creativity vs Innovation
    35. 35. Creativity
    36. 36. Discover people nearby that interest you.
    37. 37. Thank you! Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …

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