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Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler
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Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler

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This is a very small summary of topics that I think (for now) it's worth knowing about the startup world. It's based on multiple fonts like Dave McClure's pirate metrics, growth hack cases from ...

This is a very small summary of topics that I think (for now) it's worth knowing about the startup world. It's based on multiple fonts like Dave McClure's pirate metrics, growth hack cases from different companies and my own experience.

Feel free to leave feedback, share or extend.


Thank you very much,

Pol Valls Soler

http://joinerapp.com

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  • ----- Meeting Notes (1/10/13 16:27) -----Que os pareceria conocer gente cercana con los mismos intereses?A nosotros nos encantaria y es lo que queremos hacer en joiner.Estamos desarrollando una aplicación movil para conocer gente cercana con los mismos intereses.

Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler Startup cheatsheet: AARRR (P), Growth hacks, Prototyping, MVP vs MDP, metrics and creativity - Pol Valls Soler Presentation Transcript

  • Startup cheatsheet
  • Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …
  • wireframe prototype
  • Take it out there. Don't worry if it’s not scalable yet.
  • Get bad feedback
  • Fail-proof your idea
  • Minimum viable product
  • Minimum Viable Product VS Minimum Delightful Product
  • MVP vs MDP
  • MVP vs MDP · UX and core functionalities · Design · Quality
  • KILL A FEATURE Something sucks. Find it. Kill it.
  • Metrics for pirates: AARRR
  • MAARRRketing for startups
  • ACQUISITION
  • ACTIVATION
  • RETENTION
  • REFERRAL
  • REVENUE
  • AND…
  • PROFIT
  • Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Biz Dev Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content 1. ACQUISITION Campaigns, Contests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Web/App/Startup Biz Dev
  • Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content Biz Dev 1. ACQUISITION Campaigns, Co ntests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Biz Dev Web/App/Startup 6. PROFIT $$$
  • Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
  • AARRRP!
  • How do we improve the funnel?
  • Growth Hacking
  • PS: I Love You. Get Your Free Email at Hotmail
  • Get more space
  • SEO hacks
  • Metrics
  • Web
  • Mobile
  • A/B testing
  • Creativity vs Innovation
  • Creativity
  • Discover people nearby that interest you.
  • Thank you! Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …