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Delivering different services through the mobile

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  • 1. Delivering different services through the mobile Pol Navarro (@polnavarro) – Head of Direct Channels and Innovation London, June 2011 The Future of Mobile Banking – Marketforce & IEA
  • 2. Who’s Banco Sabadell? Multichannel banking group in Spain Focused on commercial banking More than 1.300 branches and 2.5 million customers
  • 3. Who’s Banco Sabadell?
  • 4. Mobile?
  • 5. How is the customer of today? Customers are permanently online
    • Penetration of mobility (+100%)
    • “ Social networked”
    • Mobile, Internet and TV convergence
    • Phones with more and more capacities
  • 6. Mobile > Desktop by 2014 … Mary Meeker: “Mobile Users will surpass Desktop Users by 2014”
  • 7. … or before? People Are Spending More Time In Mobile Apps Than On The Web
  • 8. Is Mobile in your top priorities? Eric Schmidt: “ You should always put your best team and your best app on your mobile app.”
  • 9. Why Apps? Apps: “Share of pocket” for current and new customers
  • 10. Why Apps? Apps: An extension of your brand and customer experience
  • 11. Banco Sabadell mobile banking
  • 12. BS Mobile – Our mobile banking service
    • First European bank with an iPad mobile banking app*
    * According to Finextra #1 Downloads Financial Apps (Spain)
  • 13. BS Mobile – Our mobile banking service
    • First bank in Spain with Android mobile banking app (phone and tablet)
  • 14. BS Mobile – Our mobile banking service
    • First bank in Spain with Windows Phone mobile banking app
  • 15. BS Mobile – Our mobile banking service
    • First European bank with Remote Deposite Capture (Instant Check)
    Works with iPhone & Android
  • 16. BS Mobile – Our mobile banking service
    • First European bank with Remote Deposite Capture (Instant Check)
  • 17. BS Mobile – Our mobile banking service
    • First bank in Spain to integrate its mobile banking service with social networks and video content
  • 18. Our experience
  • 19. BS Mobile – Strong promotion of the service
  • 20. BS Mobile – Strong promotion of the service
  • 21. BS Mobile – Strong promotion of the service
  • 22. BS Mobile – Listen to your customers
  • 23. BS Mobile – Listen to your customers
  • 24. BS Mobile – High usage by our customers Most used phones iPhone / iPad 63% BlackBerry 16% Nokia / Android 13% Active users 2011 14% of online banking customers Target 2013 30% of online banking customers
  • 25. The future?
  • 26. The future? Context Discovery Payments Everywhere
  • 27. The future? – Context @rshevlin
  • 28. The future? – Discovery
  • 29. The future? – Discovery
  • 30. The future? – Payments
  • 31. The future? – Everywhere
  • 32. Thanks! Thanks for your attendance Pol Navarro Gonfaus Head of Direct Channels and Innovation NavarroP@bancsabadell.com @polnavarro