Banks education and response to the use of web 2.0 technologies Pro-Active Channeling in Finance 2008 BancoSabadell Pol Na...
¿Who is Banco Sabadell?
Banco Sabadell. Highlights Fourth largest banking group in Spain (1) Focused on commercial banking  Top player in SMEs and...
Banco Sabadell. Milestones 1965 1988 2001 2004 2007 1881 1978 1996 2003 2006 Sabadell Atlántico BancoHerrero Solbank Activ...
Multibrand, Multichannel …
Web 2.0 ???
Web 2.0
Web 2.0 The web it’s not going to change…  because it already did Web 2.0 is the Web of today and businesses are already i...
Why? <ul><li>because exists </li></ul><ul><li>has a dimension </li></ul><ul><li>exposes us </li></ul>
Why? Combat exposure    Radical transparency Why?
Impacts in society Relationships “ Digital natives”
Impacts in society Relationships But not just  for “Digital natives”
Impacts in business Communication Power of your costumers
Power of your customers
Power of your customers
Social Technology <ul><li>Listen to your customers (feedback, conversation in blogs) </li></ul><ul><li>New channels for ma...
Our experience
Our experience Blogs New formats of communication
Our experience New formats of communication RSS
Our experience New formats of communication Twitter
Our experience New formats of communication
Our experience New formats of communication Information request and mobile video download
Our experience First steps in social networks
Our experience First steps in social networks
Our experience First steps in social networks + Coming next
Our experience mashup widget New services
Our experience Product customization
Our experience Product customization
Our experience Product customization
Our experience Product customization
Our experience Product customization Coming next +
Working on Our experience Time to refresh your online banking?
Working on Our experience From “online banking” to “social banking” (tagging, collaboration, etc.)
Working on Our experience Expand your frontiers    Move where relations (or business) are occurring
Keep an eye
<ul><ul><li>On-line services personalization  </li></ul></ul><ul><ul><li>Marketing 2.0 </li></ul></ul><ul><ul><li>Mobile 2...
On-line services personalization Personal banking homepage
Marketing 2.0
Marketing 2.0
Marketing 2.0
Marketing 2.0
Mobile 2.0 Google Android New mobile experiences iPhone
Web 2.0 <ul><li>Enhance Communication </li></ul><ul><li>Social media marketing strategy </li></ul><ul><li>Intranet 2.0 </l...
Thanks for your attendance Pol Navarro Gonfaus Head of Innovation [email_address] Thanks!
www.bancosabadell.com SabadellAtlántico  BancoHerrero  Solbank  Banco Urquijo  ActivoBank
Upcoming SlideShare
Loading in …5
×

Banks education and response to the use of web 2.0 technologies

1,869 views
1,792 views

Published on

Published in: Economy & Finance, Business
0 Comments
11 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,869
On SlideShare
0
From Embeds
0
Number of Embeds
148
Actions
Shares
0
Downloads
0
Comments
0
Likes
11
Embeds 0
No embeds

No notes for slide
  • Banks education and response to the use of web 2.0 technologies

    1. 1. Banks education and response to the use of web 2.0 technologies Pro-Active Channeling in Finance 2008 BancoSabadell Pol Navarro, Head of Innovation 21th February 2008
    2. 2. ¿Who is Banco Sabadell?
    3. 3. Banco Sabadell. Highlights Fourth largest banking group in Spain (1) Focused on commercial banking Top player in SMEs and affluent (2) clients segment (1) In terms of total assets excluding savings banks. (2) Individuals with annual net income >€60,000.
    4. 4. Banco Sabadell. Milestones 1965 1988 2001 2004 2007 1881 1978 1996 2003 2006 Sabadell Atlántico BancoHerrero Solbank ActivoBank BancoUrquijo Foundation: 127 businessmen and traders to finance the local industry Local Expansion into nearby towns International Expansion: first foreign branch in London Equity management and private banking
    5. 5. Multibrand, Multichannel …
    6. 6. Web 2.0 ???
    7. 7. Web 2.0
    8. 8. Web 2.0 The web it’s not going to change… because it already did Web 2.0 is the Web of today and businesses are already in this phenomenon
    9. 9. Why? <ul><li>because exists </li></ul><ul><li>has a dimension </li></ul><ul><li>exposes us </li></ul>
    10. 10. Why? Combat exposure  Radical transparency Why?
    11. 11. Impacts in society Relationships “ Digital natives”
    12. 12. Impacts in society Relationships But not just for “Digital natives”
    13. 13. Impacts in business Communication Power of your costumers
    14. 14. Power of your customers
    15. 15. Power of your customers
    16. 16. Social Technology <ul><li>Listen to your customers (feedback, conversation in blogs) </li></ul><ul><li>New channels for marketing (facebook, MSN) </li></ul><ul><li>Use communication tools internally </li></ul><ul><li>Online banking experience enrichment </li></ul><ul><li>Time-to-market for new applications and services </li></ul>Business <ul><li>Personalized offering for different segments of customers (young people, entrepreneurs, etc.) </li></ul><ul><li>P2P lending our new business models </li></ul>Opportunities for financial institutions
    17. 17. Our experience
    18. 18. Our experience Blogs New formats of communication
    19. 19. Our experience New formats of communication RSS
    20. 20. Our experience New formats of communication Twitter
    21. 21. Our experience New formats of communication
    22. 22. Our experience New formats of communication Information request and mobile video download
    23. 23. Our experience First steps in social networks
    24. 24. Our experience First steps in social networks
    25. 25. Our experience First steps in social networks + Coming next
    26. 26. Our experience mashup widget New services
    27. 27. Our experience Product customization
    28. 28. Our experience Product customization
    29. 29. Our experience Product customization
    30. 30. Our experience Product customization
    31. 31. Our experience Product customization Coming next +
    32. 32. Working on Our experience Time to refresh your online banking?
    33. 33. Working on Our experience From “online banking” to “social banking” (tagging, collaboration, etc.)
    34. 34. Working on Our experience Expand your frontiers  Move where relations (or business) are occurring
    35. 35. Keep an eye
    36. 36. <ul><ul><li>On-line services personalization </li></ul></ul><ul><ul><li>Marketing 2.0 </li></ul></ul><ul><ul><li>Mobile 2.0 </li></ul></ul>Trends
    37. 37. On-line services personalization Personal banking homepage
    38. 38. Marketing 2.0
    39. 39. Marketing 2.0
    40. 40. Marketing 2.0
    41. 41. Marketing 2.0
    42. 42. Mobile 2.0 Google Android New mobile experiences iPhone
    43. 43. Web 2.0 <ul><li>Enhance Communication </li></ul><ul><li>Social media marketing strategy </li></ul><ul><li>Intranet 2.0 </li></ul>Where to start?
    44. 44. Thanks for your attendance Pol Navarro Gonfaus Head of Innovation [email_address] Thanks!
    45. 45. www.bancosabadell.com SabadellAtlántico BancoHerrero Solbank Banco Urquijo ActivoBank

    ×