The NetworkedOrganization: <br />The New Foundation for High-performance<br />Polly PearsonVP Employment Brand & Strategy ...
$18B<br />$14.8B<br />$14B<br />$13.2B<br />$11.2B<br />$9.7B<br />$8.8B<br />$8.2B<br />$7.09B<br />$6.7B<br />$6.2B<br /...
EMC in 2006<br />What approach should we take?<br />Employeerecruitment<br />and<br />engagement<br />Globalization,<br />...
From:<br />To:<br />Silos<br />Command & control<br />Single skill<br />Meet the need<br />Short-term<br />Cross-functiona...
The Transformation. <br />
Backdrop: The Move Awayfrom the Industrial Era Model<br />“Command & Control”<br />
“Connection & Collaboration”<br />To the Networked,Knowledge Era Model<br />Hierarchy of Employee Traitsfor the Creative E...
Hierarchical<br />Connected & Collaborative<br />From Command to Connection<br />Assigned roles andresponsibilities<br />A...
— Dr. John Sullivan<br />“. . . and those on the inside will know that this is the ultimate place to be.”<br /><ul><li>Pol...
Jump-starting the Journey to the High Performance,Connected Organization<br />
Everyone<br />Has a<br />Voice<br />Today:<br />170+ communities; >70% of the workforce registered and active<br />Interna...
The Community Brings Genuine Brand Values to Life: Innovation<br />
Free.<br />People Become More Connected with the Strategy, Culture, and One Another<br />
People Begin To Share More<br />“Day in the Life”<br />Photo Sharing<br />Event<br />Hundreds photos <br />shared from emp...
Personal Stories from EMCWorking “Moms”<br />15 countries<br />96 women<br />1 man<br />And a living blog:<br />www.workin...
Today:<br />Dozens of bloggers; hundreds of micro-bloggers<br />And thousands of employees <br />who suddenly feel<br />we...
Ambassadors Engage with Customers, Developers, and Partners<br />Building relationships<br />Honoring “rock stars”<br />De...
“100 Job Search Tips” eBook<br />Free.<br />AmbassadorsEngage with Prospective Talent<br />
Internal “reality TV”<br />Free.<br />Executives Catch On – Sharing with a Genuine, Human Voice<br />
© Copyright 2010 EMC Corporation. All rights reserved.<br />20<br />The real magic happens in the “Unofficial” Engagement<...
“Constructive ideas to save money?”<br /><ul><li>400 + ideas
30,000 + views
CFO reporting back
Ideas being put to use; employees feel heard
Company saving money</li></ul>Free.<br />Connecting with the BottomLine<br />
Innovation Idea Contest“The Country Cup”<br />Grass Roots Global<br /><ul><li>Peer votingfosters connection with others, i...
“Country Cup”competition adds spark</li></ul>Free.<br />Connecting with Innovation<br />
Free.<br />Connecting with Hope<br />
Free.<br />Connecting with FutureEmployees:“Why I work at EMC”<br />
Free.<br />25<br />Connecting with Customers<br />
EVP of HR interviewing  . . .<br />new executive hire . . .<br />on YouTube!<br />Connecting with the Story<br />Free.<br />
Free.<br />Expanding Your Network to Millions <br />
Facebook: EMC Careers<br />TWITTER: EMC Careers<br />Blogs<br />Facebook<br />Twitter<br />YouTube<br />Blogs on EMC Cultu...
29<br />
Growth in employee productivity<br />$80,000–120,000additional revenue per month<br />Recruitmentcosts 55% lower<br />$3,8...
Quiz: Commitment Drivers<br />Which do you think are the top 5 satisfiers for employees today?<br />____	High pay<br />___...
Quiz: Commitment Drivers<br />Which do you think are the top 5 satisfiers for employees today?<br />____	High pay<br />___...
33<br />Results: Snapshot<br />
Additional <br />revenue <br />Better RecruitmentVolume and Speed<br />Higher<br />Employee <br />Engagement<br />Addition...
95%<br />93%<br />92%<br />Personal <br />Satisfaction<br />Enjoy <br />Co-workers<br />Manager <br />Integrity<br />*Base...
RECORD<br />Employee<br />Satisfaction<br />and<br />Motivation<br />Ratings<br />Customer<br />Satisfaction<br />Ratings<...
Key Elements “Lessons” in Our Journey (so far)<br />Inside out<br />Get good behind the firewall, then go outside<br />A “...
Your Photo Goes Here.<br />What the journey could look like.<br />
2010<br />2011<br />2012<br />2013<br />Something <br />in the Air<br />Reverse Mentorsfor BOD& Top Execs<br />BOD & CEOAi...
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The Networked Organization - The New Foundation for High-Performance

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Everything about work is changing in the 21st Century. Global businesses are facing the biggest transformation of workforce and productivity management since 1850, at the dawn of command and control as the norm for managing organizations.

This presentation shares why such transformation happening, and case study examples of success, including a sample deployment timeline.

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The Networked Organization - The New Foundation for High-Performance

  1. 1. The NetworkedOrganization: <br />The New Foundation for High-performance<br />Polly PearsonVP Employment Brand & Strategy EngagementEMC Corp<br />
  2. 2. $18B<br />$14.8B<br />$14B<br />$13.2B<br />$11.2B<br />$9.7B<br />$8.8B<br />$8.2B<br />$7.09B<br />$6.7B<br />$6.2B<br />$5.44B<br />$4.0B<br />$2.9B<br />$2.3B<br />$1.9B<br />$1.4B<br />$780M<br />$385M<br />$260M<br />$190M<br />‘04<br />‘05<br />‘06<br />‘07<br />‘00<br />‘01<br />‘02<br />‘90<br />‘91<br />‘92<br />‘93<br />‘94<br />‘95<br />‘96<br />‘97<br />‘98<br />‘99<br />’03<br />‘08<br />‘09<br />’10e<br />A Bit about EMC and Transformation<br />
  3. 3. EMC in 2006<br />What approach should we take?<br />Employeerecruitment<br />and<br />engagement<br />Globalization,<br />diversity<br />and<br />inclusion<br />Internal<br />productivity,<br />collaboration<br />and <br />innovation<br />External<br />productivity,<br />collaboration<br />and <br />innovation<br />Mgmt<br />style<br />Career<br />Dev.<br />“Not hot in the hallways” <br />“Buttoned-down, old-school”<br />“ I don’t know the strategy of the VP in the office next door.” <br />“Are we Mass-based, or are we Global?”<br />“I feel left out of the meeting.”<br />
  4. 4. From:<br />To:<br />Silos<br />Command & control<br />Single skill<br />Meet the need<br />Short-term<br />Cross-functional<br />Connected<br />Broad business knowledge<br />Scalable<br />Balance of short- and long-term<br />“me”<br />“WE”<br />The second important skill for our successful leaders is to have the courage to change.<br />We’re still changing as a company. This is the model we know we have to deploy to be considered in the upper echelon of vendors.<br />Our customers want us to make everything work seamlessly for them. To be One EMC. To be strategically relevant.<br />Now, as we go through such changes not everyone comes along —even with coaching, development, inclusion and restricted shares!<br />Casualties are unfortunate but necessary. We must show our courage to change.<br />2006<br />
  5. 5. The Transformation. <br />
  6. 6. Backdrop: The Move Awayfrom the Industrial Era Model<br />“Command & Control”<br />
  7. 7. “Connection & Collaboration”<br />To the Networked,Knowledge Era Model<br />Hierarchy of Employee Traitsfor the Creative Economy<br />Passion<br />Creativity<br />Initiative<br />CannotCommand(won’t commoditize)<br />Intellect<br />Diligence<br />Obedience<br />Commodities<br />Illustration: Gary Hamel<br />“Leadership at Every Level”<br />
  8. 8. Hierarchical<br />Connected & Collaborative<br />From Command to Connection<br />Assigned roles andresponsibilities<br />Applied, shared interests<br />and passions<br />PURE<br />GOLD!<br />
  9. 9. — Dr. John Sullivan<br />“. . . and those on the inside will know that this is the ultimate place to be.”<br /><ul><li>Polly Pearson</li></ul>For Smart Talent,“Work” is a B2C Proposition<br />
  10. 10. Jump-starting the Journey to the High Performance,Connected Organization<br />
  11. 11. Everyone<br />Has a<br />Voice<br />Today:<br />170+ communities; >70% of the workforce registered and active<br />Internal, Voluntary 2.0 Network . . .perspective and behavior begin to shift<br />
  12. 12. The Community Brings Genuine Brand Values to Life: Innovation<br />
  13. 13. Free.<br />People Become More Connected with the Strategy, Culture, and One Another<br />
  14. 14. People Begin To Share More<br />“Day in the Life”<br />Photo Sharing<br />Event<br />Hundreds photos <br />shared from employees in Russia, Japan, Utah, Boston, and more<br />Free.<br />
  15. 15. Personal Stories from EMCWorking “Moms”<br />15 countries<br />96 women<br />1 man<br />And a living blog:<br />www.workingmotherexperience.com<br />“The Working Mother Experience” BookEMC.com; http://www.workingmotherexperience.com<br />. . . and, Courageously, Even More<br />
  16. 16. Today:<br />Dozens of bloggers; hundreds of micro-bloggers<br />And thousands of employees <br />who suddenly feel<br />welcomed to share<br />that they care<br />Free.<br />Organic Brand Ambassadors Emerge:Home Grown, Enthusiastic, Expert Voices<br />
  17. 17. Ambassadors Engage with Customers, Developers, and Partners<br />Building relationships<br />Honoring “rock stars”<br />Developing products<br />Increasing revenue<br />Improving service <br />Reducing support costs <br />Providing certification on products<br />Building loyalty<br />Free.<br />
  18. 18. “100 Job Search Tips” eBook<br />Free.<br />AmbassadorsEngage with Prospective Talent<br />
  19. 19. Internal “reality TV”<br />Free.<br />Executives Catch On – Sharing with a Genuine, Human Voice<br />
  20. 20. © Copyright 2010 EMC Corporation. All rights reserved.<br />20<br />The real magic happens in the “Unofficial” Engagement<br />
  21. 21. “Constructive ideas to save money?”<br /><ul><li>400 + ideas
  22. 22. 30,000 + views
  23. 23. CFO reporting back
  24. 24. Ideas being put to use; employees feel heard
  25. 25. Company saving money</li></ul>Free.<br />Connecting with the BottomLine<br />
  26. 26. Innovation Idea Contest“The Country Cup”<br />Grass Roots Global<br /><ul><li>Peer votingfosters connection with others, ideas
  27. 27. “Country Cup”competition adds spark</li></ul>Free.<br />Connecting with Innovation<br />
  28. 28. Free.<br />Connecting with Hope<br />
  29. 29. Free.<br />Connecting with FutureEmployees:“Why I work at EMC”<br />
  30. 30. Free.<br />25<br />Connecting with Customers<br />
  31. 31. EVP of HR interviewing . . .<br />new executive hire . . .<br />on YouTube!<br />Connecting with the Story<br />Free.<br />
  32. 32. Free.<br />Expanding Your Network to Millions <br />
  33. 33. Facebook: EMC Careers<br />TWITTER: EMC Careers<br />Blogs<br />Facebook<br />Twitter<br />YouTube<br />Blogs on EMC Culture & Careers<br />Free.<br />Engagement Opportunities Become Like Viral Fly Paper<br />
  34. 34. 29<br />
  35. 35. Growth in employee productivity<br />$80,000–120,000additional revenue per month<br />Recruitmentcosts 55% lower<br />$3,800more profitsper employee<br />$18,600more market valueper employee<br />Highercustomer loyalty<br />Higherprofitability<br />Fortune 500 Companies withEngaged Employees Report:<br />Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates<br />
  36. 36. Quiz: Commitment Drivers<br />Which do you think are the top 5 satisfiers for employees today?<br />____ High pay<br />____ Good benefits<br />____ Social, environmentalresponsibility<br />____ Product quality<br />____ Collegial work environment<br />____ The right people get recognized and promoted<br />____ “Great employer” recognition<br />____ Ethics and integrity<br />____ Empowerment; ability to innovate <br />____ Recognition<br />____ Skill and career development <br />____ Treated with respect;people management <br />____ Interesting work;job/skills alignment<br />Source: EMC Corp; Corp Exec Board<br />
  37. 37. Quiz: Commitment Drivers<br />Which do you think are the top 5 satisfiers for employees today?<br />____ High pay<br />____ Good benefits<br />____ Social, environmentalresponsibility<br />____ Product quality<br />____ Collegial work environment<br />____ The right people get recognized and promoted<br />____ “Great employer” recognition<br />____ Ethics and integrity<br />____ Empowerment; ability to innovate <br />____ Recognition<br />____ Skill and career development <br />____ Treated with respect;people management <br />____ Interesting work;job/skills alignment<br />Source: EMC Corp; Corp Exec Board<br />
  38. 38. 33<br />Results: Snapshot<br />
  39. 39. Additional <br />revenue <br />Better RecruitmentVolume and Speed<br />Higher<br />Employee <br />Engagement<br />Additional <br />Innovation <br />Highercustomer engagement<br />Additional <br />profit <br />More Market<br />Value per<br />Employee<br />More +<br />More Favorable<br />Media Coverage<br />EMC’s ROI<br />
  40. 40. 95%<br />93%<br />92%<br />Personal <br />Satisfaction<br />Enjoy <br />Co-workers<br />Manager <br />Integrity<br />*Based on 30,827 responses from 92% of employees<br />Employee Survey Results*<br />
  41. 41. RECORD<br />Employee<br />Satisfaction<br />and<br />Motivation<br />Ratings<br />Customer<br />Satisfaction<br />Ratings<br />Revenue<br />Cash Flow<br />Innovation<br />and<br />Market Share<br />Best Place<br />To Work<br />Awards<br />RESULTS<br />EMC’s 2009 Score Card<br />
  42. 42. Key Elements “Lessons” in Our Journey (so far)<br />Inside out<br />Get good behind the firewall, then go outside<br />A “coalition of the willing”<br />Cross-functional, global – and at all levels of the organization<br />Clearly defined “corporate champions”<br />All initiatives need a “face” and a “voice”<br />The “3 Es” – Enablement, Empowerment and Encouragement<br />avoid corporate mandates<br />Lightweight governance<br />Use it sparingly, (e.g., “guidelines” vs. “policies”)<br />Celebrate and promote successes<br />Increases the velocity of change in the organization<br />Have patience<br />It takes time for perceptions and behaviors to change<br />
  43. 43. Your Photo Goes Here.<br />What the journey could look like.<br />
  44. 44. 2010<br />2011<br />2012<br />2013<br />Something <br />in the Air<br />Reverse Mentorsfor BOD& Top Execs<br />BOD & CEOAir Cover <br />Explore & Listen<br />BOD Share Notes<br />Big Gun Champion Assigned“CommandComm”<br />Marketing, HR + IT Connect<br />“WorkforceProficiency”<br />InternalEnthusiasts<br />Internal Network “launch”<br />Rolling purchase of software seats<br />Lunch & Learns<br />Viral evangelism: WIIFY, Peer mentoring<br />Communities grow<br />Trust Builds<br />“Rock stars” discovered <br />Employees Go External<br />“Blog Corps Groomed”<br />Investment Idea “Flow”<br />2.0 Behavior among managers & execs<br />Flattened Escalation;Heightened Decision Making Ability Lowered Cost Structure Connected Workforce<br />Connected Supply Chain<br />Connected with Customers<br />Destination for top talent – “cool”<br />
  45. 45. New Tricks<br />Lead with Trust100% of your employees are adults; 99.9% do not want to be fired<br />Listen to the conversations and tone of web 2.0 behaviorSupportive, collaborative, peer-to-peer mentoring, idea rich<br />Shareinformation openly internally; question why not share this? Why not ask the company community help with this?<br />. . . and watch people be inspired, while they help you!<br />
  46. 46. Some Observations: The Big Border Disappearing Act<br />Employees<br />Customers,Prospects, Communities<br />Ideas<br />Innovation Success<br />HierarchiesGeographiesAgeRaceDegrees<br />Leadership & Action<br />We are at a rare inflection point in business,similar to the dawn of the industrial era.<br />
  47. 47. STAY IN TOUCH.<br />BLOG: http://www.pollypearson.com<br />EMAIL: pearson_polly@emc.com<br />
  48. 48. Appendix<br />EMC’s Timeline<br />
  49. 49. 2006<br />2007<br />2008<br />2009<br />Something <br />in the Air<br />Research: Tools & Culture<br />InternalEnthusiasts<br />Marketing, HR + IT Connect<br />“WorkforceProficiency”<br />EMC| ONE “soft launch”<br />Rolling purchase of software seats<br />Lunch & Learns<br />Viral evangelism: WIIFY, Peer mentoring<br />Communities grow<br />“Rock stars” discovered<br />Employees Go External<br />“Blog Corps”<br />Record Employee Engagement, Profit, and Revenue<br />2.0 Behavior among managers & execs<br />EMCers Top Industry Blog Ranks<br />EMC Ranked World Most Admired Company + Top Social Brand <br />EMC|ONE: 50%+ of employee population active, 160+ communities<br />Facebook & Twitterrecognized as a business tool<br />

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