Your SlideShare is downloading. ×
Social Media Strategy and Execution for Branding, Engagement and Recruiting
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social Media Strategy and Execution for Branding, Engagement and Recruiting

3,674
views

Published on

Polly Pearson shares EMC's deployment of Social Media strategy and execution for branding, engagement and recruiting.

Polly Pearson shares EMC's deployment of Social Media strategy and execution for branding, engagement and recruiting.

Published in: Business

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,674
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
129
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Title Month Year
  • Title Month Year The top satisfiers go in reverse order: #13 is the top satisfier and #1 is the lowest satisfier.
  • Title Month Year The top satisfiers go in reverse order: #13 is the top satisfier and #1 is the lowest satisfier.
  • Title Month Year
  • Title Month Year
  • Title Month Year
  • Title Month Year
  • Title Month Year
  • Title Month Year
  • Title Month Year
  • Title Month Year
  • Title Month Year
  • Title Month Year
  • Transcript

    • 1. Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation How To 2.0 : Social Media Strategy and Execution for Branding, Engagement, and Recruiting
    • 2. A Brand is …
      • “ A relationship, like the one you have with a friend.”
      • Trusting ~ Genuine
    • 3. Our Employment Brand Objective … “ and those on the Inside will know that this is the ultimate place to be.” - EMC - Dr. John Sullivan
    • 4. Why? Growth in employee productivity $18,600 more market value per employee $3,800 more profits per employee $80,000–120,000 additional revenue per month Higher profitability Higher customer loyalty Recruitment costs 55% lower Fortune 500 Companies with Engaged Employees Report: Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates,
    • 5. Quiz: Commitment Drivers
      • ____ High pay
      • ____ Good benefits
      • ____ Social, Environ Responsibility
      • ____ Product Quality
      • ____ Collegial Work Environment
      • ____ The right people get recognized and promoted
      • ____ “Great employer” recognition
      • ____ Ethics and Integrity
      • ____ Empowerment; Ability to Innovate
      • ____ Recognition
      • ____ Skill and Career Development
      • ____ Treated with Respect; People Mgt
      • ____ Interesting Work; Job/Skills Alignment
      Which do you think are the top 5 satisfiers for employees? *EMC Corp; Corp Exec Board, 2006
    • 6. Quiz: Commitment Drivers
      • ____ High pay
      • ____ Good benefits
      • ____ Social, Environ Responsibility
      • ____ Product Quality
      • ____ Collegial Work Environment
      • ____ The right people get recognized and promoted
      • ____ “Great employer” recognition
      • ____ Ethics and Integrity
      • __ 5 __ Empowerment; Ability to Innovate
      • __ 4 __ Recognition
      • __ 3 __ Skill and Career Development
      • __ 2 __ Treated with Respect; People Mgt
      • __ 1 __ Interesting Work; Job/Skills Alignment
      Which do you think are the top 5 satisfiers for employees? *EMC Corp; Corp Exec Board, 2006
    • 7.
      • The Company has Great …
      • Strategy
      • Finances
      • Market share
      • Growth Opportunities
      • Brand Leadership
      • Customer List
      • Track Record
      • You have Great …
      When Hoping to Engage Employees … B2B Language “ All about us” B2C Language “What’s in it for me?” A Change of View is Needed
    • 8. Can You Imagine an Environment Where
      • ____ There is interesting work aligned with you love to do
      • ___ You and your ideas are treated with respect
      • ___ You get immediate recognition, feedback, and encouragement
      • ___ You get to learn new skills, get mentored, and interact with interesting people in a place where social skills are not a requirement.
      • ____The only tolerated behavior is supporting, constructive, and trusting
      • ___ You are empowered to contribute wherever and however you wish
      • ___ You can become a “star” based on your thoughts and contributions -- regardless of your position, location, race or gender
      • ___ You feel as though you are part of something big and great.
      • ___ You are empowered to make it even better.
    • 9. Introducing The Internal Social Network
      • Interested minds work on what interests them.
      • Communities determined by community
      • “ Featured People” chosen by featured people
      “ Fear not, we’ll teach you how to swim; we’re here to catch you; you are safe, among family.” 160 + Communities; 4.5 million views each month
    • 10. Community Brings Brand Values to Life
    • 11. Radio Show – “Infotainment” Community Building
    • 12. Case Study #1: Culture Community
      • “Day in the Life” idea
      • An employee unaffiliated with marketing or HR takes the lead
      • Community re-writes photo policy
      • 300 photos from around the world submitted
      • 29,000 views in first 5 days
      • Employee quote: “Best Company Happening Ever”
      • EMC China adopts for New Hires
      • COE New Hires get on EMC ONE
      • Post Creative Photo
      • Best Photo Wins
      • Home base for New Hire Events
      Free.
      • Marketing “Pride Committee” launches “Day in Personal Life” Photo Contest
      • Amazing submissions
      • Winners recognized
    • 13. Case Study #2: Watercooler Community
      • CFO memo to employees on cost cutting
      • HRO memo to employees on change to vacation policy
      • Michelle LaVoie, individual contributor, starts a discussion called “Constructive Ideas to Save Money?”
      • 400 + ideas from around the world submitted … string active for 9 months + counting
      • 23,000 views
      • CFO Cost Transformation office analyzing ideas and reporting back
      • Ideas being put to use; employees feel heard.
      • Company saving money.
      Free. HBR Feature September, 2009
    • 14. Setting your Ambassadors Free External Employment Branding
    • 15. “ Swimmers” become Strong and Ready to “Go Outside” Organic Brand Ambassadors Emerge Dozens of Bloggers; Hundreds of Micro-Bloggers
    • 16. The Ripple Effect: Case Study #3
    • 17. The Ripple Effect: Case Study #4 2007: Engineer 2009: Blogger Radio Host Mentor Distinguished Engineer Author UR Resource; Newsletter author Brand Ambassador Speaker Innovation “Press” “ Professor” Exhilarated Employee
    • 18. External, Engaging Brand Communities Grow Consistently Reaching and Engaging Millions in your Target Market
    • 19. Branding Opportunities become like Viral Fly Paper EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers Twitter: EMC Careers YouTube: EMC Careers
    • 20. 2.0 Value Far Beyond Branding
    • 21. Some of the Results
      • Enhanced commitment + pride
      • Employees branding EMC as a great place to work
      • Brand rep as “Cool” / “Innovative”
      • Record “Best Places to Work” Awards; PR
      • Renewed small co., “family” feeling.
      • Spike in Resumes per Requisition
      • The Red Rope Effect in Tweets
    • 22. 2.0 Employment Branding “Resources”
      • $0.00 program budget
      • C reativity
      • C ommitment
      • C ollaboration
    • 23. Some Thoughts for your Product or Cause
      • Are you where the target market is?
      • Are you leveraging your networks to build awareness and relationships?
      • Are you leading with the genuine in voice and tone?
      • Are you empowering and leveraging others?
      • Are you facilitating greater employee satisfaction by enabling them to help you, help others, and help themselves?
      • Are you interesting?
      • Are you relevant?
      Be Found. Be True. Be Talked About.
    • 24. Questions? www.pollypearson.com
    • 25. © Copyright 2009 EMC Corporation. All rights reserved.