0
Social Media Workshop <br />With James Scanlan and Collette Easton<br />
Agenda			<br /><ul><li>Quiz
Social Media Outlets
Interesting Statistics
LinkedIn
Facebook
Twitter
What is a Social Media Strategy
Using Social Media to generate enquiries
Social Media for SEO
Social Media Policy
Hints & Tips</li></li></ul><li>Quiz<br />What is social Media?<br />Name 5 Social Media networks<br />How many registered ...
Quiz<br />According to the Internet Advertising Bureau, which is the biggest age group of Facebook?<br />	0-12<br />	13-18...
Social Media is…<br />According to Wikipedia:<br />Social media is media designed to be disseminated through social intera...
  Technology that is readily available, easy to use and free
  Passing those opinions and thoughts to their network</li></ul>People gain information, education & news etc. by electron...
Social Media is…<br />A powerful marketing tool which could spur your business growth<br />Natural – social media can expo...
Benefits of Social Media: What’s in it for my Practice?<br />Early Adopters<br />January 2010: Sage surveyed 2000 small an...
Interesting Statistics E-Consultancy Social Media Statistics Compendium published in July 2010<br />
Visits to News and Media from Googlenews and Facebook <br />Facebook was the fourth biggest source of visits to news and m...
Marketing your Practice<br />The Importance of User Generated Reviews<br />More than half of UK online customers say revie...
Marketing your Practice<br />The power of Business Blogs<br />Business blogs begin generating significantly more leads whe...
Social Media Outlets<br />
The Corporate Blog<br />Corporate Weblog used by an organisation to reach its organisational goals. Blogs posts & comments...
Facebook is a social utility that connects people with those who work, study and live around them<br />UK Audience: 27,815...
Twitter is a micro-blogging service, that allows users to send & receive text based posts of up to 140 characters displaye...
LinkedIn is a business oriented social networking site, mainly used for professional networking.<br />Audience: 80,000,000...
MySpace is a free online community of personal profiles.  A MySpace profile usually includes a digital photo & in-depth in...
Bebo an acronym for blog early, blog often.  Users receive a personal profile page where they can post blogs, photos, musi...
Delicious is a social bookmarking web service for storing, sharing and discovering web bookmarks. Social bookmarking is a ...
Digg is a social news site. An online PR site allowing story submissions and a voting system. <br />UK Audience: Generates...
Sumbleupon is a recommendation engine. Allows users to discover & rate pages, photos and videos personalized to their tast...
Flickr is an image & video hosting website and online community. Widely used by bloggers to host images embedded into blog...
You Tube is a video sharing website, display a wide variety of user-generated video content. <br />Generates over 50 milli...
Creating Networks<br />
LinkedIn<br />LinkedIn is a business oriented social networking site. Launched<br />in May 2003, it is used for profession...
  Discover inside connections
  Full of industry experts willing to share advice</li></li></ul><li>LinkedIn Profiles<br />LinkedIn Groups<br />
LinkedIn Answers<br />LinkedIn Events<br />
Facebook<br />Facebook is a social network service and website launched in<br />February 2004 that is operated and private...
  Facebook is US 3rd largest company after Google and Amazon, worth $41B
  In March 2010, more people visited Facebook than Google</li></li></ul><li>Facebook<br />Facebook Pages<br /><ul><li>Publ...
Creates a presence that looks and feels like user profiles to connect with customers</li></li></ul><li>Facebook<br />Faceb...
Increasing onus on facebook pages for use by brands</li></li></ul><li>Facebook<br />Facebook ‘like’<br /><ul><li>Allows ot...
Enables users to share stories and content with their network, wherever they happen to be online</li></li></ul><li>Faceboo...
Free service/Tool
20-million users
Follow people or groups or businesses </li></li></ul><li>For some it’s about daily life…<br /><ul><li>What you had for lunch
How you slept
What’s going on at work
Random musings</li></li></ul><li>For some it’s about following celebrities…<br />
Getting started…<br />Create an account<br /><ul><li>www.twitter.com
Full Name
Username (“handle”)
Password
Upcoming SlideShare
Loading in...5
×

PracticeWEB Social Media Workshop

856

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
856
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Introductions:Collette EastonMyself – Head of Client Services/Head ConsultantFire drill etc.
  • Group discussion:IntroductionsWhoWhereWhatWhat is happeningWhat do you want from today
  • Transcript of "PracticeWEB Social Media Workshop"

    1. 1. Social Media Workshop <br />With James Scanlan and Collette Easton<br />
    2. 2. Agenda <br /><ul><li>Quiz
    3. 3. Social Media Outlets
    4. 4. Interesting Statistics
    5. 5. LinkedIn
    6. 6. Facebook
    7. 7. Twitter
    8. 8. What is a Social Media Strategy
    9. 9. Using Social Media to generate enquiries
    10. 10. Social Media for SEO
    11. 11. Social Media Policy
    12. 12. Hints & Tips</li></li></ul><li>Quiz<br />What is social Media?<br />Name 5 Social Media networks<br />How many registered users has LinkedIn?<br />According to Internet Advertising Bureau, what is the gender split of LinkedIn?<br />According to Sage, how many accountancy practices were using Social Media during 2009?<br />
    13. 13. Quiz<br />According to the Internet Advertising Bureau, which is the biggest age group of Facebook?<br /> 0-12<br /> 13-18<br /> 18-29<br /> 29-34<br /> 35-44<br /> 45-54<br /> 55+<br />According to Internet Advertising Bureau, what is the gender split of Facebook?<br />How many characters can be tweeted?<br />On average, how many tweets are broadcast daily?<br />Name 3 business benefits to be gained from Social Media<br />
    14. 14. Social Media is…<br />According to Wikipedia:<br />Social media is media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues<br />This means<br /><ul><li> Humans sharing their thoughts and opinions using
    15. 15. Technology that is readily available, easy to use and free
    16. 16. Passing those opinions and thoughts to their network</li></ul>People gain information, education & news etc. by electronic and print media. Social media are distinct from industrial & traditional media such as newspapers, TV & film. These networks are inexpensive (often free) to use and are accessible to enable anyone to publish or access information therein.<br />
    17. 17. Social Media is…<br />A powerful marketing tool which could spur your business growth<br />Natural – social media can expose your business to a large group on individuals, without having to pay for visibility. Most outlets are free and harnessed properly will generate potential leads<br />Defensible – These channels easily add other ways to increase your traffic, and even could control it through effective planning<br />No Cost/High ROI – most outlets are free to use and if you are planning to handle the campaign in house then the opportunity is to create leads without any expense<br />Complement other marketing efforts – An effective approach that will not create conflict, only support to other marketing efforts<br />
    18. 18. Benefits of Social Media: What’s in it for my Practice?<br />Early Adopters<br />January 2010: Sage surveyed 2000 small and medium sized firms and found 8 out of 10 firms are missing sales a client engagement opportunities by not using Facebook, Twitter or LinkedIn for any aspect of their operations.<br />Social media provides a new way for small businesses to ‘listen in’ to online conversations and gauge people’s perceptions, engage and educate existing or prospective customers and build an official online brand presence. <br />Mobile applications also offer competitive advantage by providing business owners and employees with critical customer information and productivity tools anytime, anywhere.<br />The research also highlighted that the small businesses that do engage on social networks chose Facebook (32%) as their desired platform over LinkedIn (28%) and Twitter (19%). This suggests that small businesses see Facebook as the best way to connect with their customers.<br />
    19. 19. Interesting Statistics E-Consultancy Social Media Statistics Compendium published in July 2010<br />
    20. 20. Visits to News and Media from Googlenews and Facebook <br />Facebook was the fourth biggest source of visits to news and media sites towards the end of 2009, after Google, Yahoo! and msn. <br />(Source: Experian Hitwise,<br />February 2010)<br />
    21. 21. Marketing your Practice<br />The Importance of User Generated Reviews<br />More than half of UK online customers say reviews are extremely or very important in making an online purchase, and more than half say they have more trust and respect for brands that show product reviews. <br />(Source: Bazaarvoice/Vizu Research, 2007) <br />
    22. 22. Marketing your Practice<br />The power of Business Blogs<br />Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted. <br />(Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April 2010)<br />
    23. 23. Social Media Outlets<br />
    24. 24. The Corporate Blog<br />Corporate Weblog used by an organisation to reach its organisational goals. Blogs posts & comments are easy to reach and follow due to centralized & structured conversation threads. <br />More than 12% of Fortune 500 companies blog<br />Nearly 70% of large companies have established a blog<br />Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted. <br />Source: How Many Posts Does Your Business Blog Need to Grow Leads?, Hubspot, April 2010<br />
    25. 25. Facebook is a social utility that connects people with those who work, study and live around them<br />UK Audience: 27,815,540<br />
    26. 26. Twitter is a micro-blogging service, that allows users to send & receive text based posts of up to 140 characters displayed on the users profile page.<br />UK Audience: 17,645,500<br />
    27. 27. LinkedIn is a business oriented social networking site, mainly used for professional networking.<br />Audience: 80,000,000 registered users<br />
    28. 28. MySpace is a free online community of personal profiles. A MySpace profile usually includes a digital photo & in-depth info about personal interests. Minimum age requirement of 14. Musicians & bands used it to establish a free online presence and communicate with fans.<br />UK Audience: Generates over 2 million users monthly<br />
    29. 29. Bebo an acronym for blog early, blog often. Users receive a personal profile page where they can post blogs, photos, music, videos or questionnaires. <br />UK Audience: Generates over 4 million users monthly<br />
    30. 30. Delicious is a social bookmarking web service for storing, sharing and discovering web bookmarks. Social bookmarking is a method for web users to organize, store, manage & search for bookmarked resources online – can be used as a scale of popularity.<br />UK Audience: Generates over 1 million users monthly<br />
    31. 31. Digg is a social news site. An online PR site allowing story submissions and a voting system. <br />UK Audience: Generates over 1 million users monthly<br />
    32. 32. Sumbleupon is a recommendation engine. Allows users to discover & rate pages, photos and videos personalized to their tastes & interests. <br />
    33. 33. Flickr is an image & video hosting website and online community. Widely used by bloggers to host images embedded into blogs & social media. <br />
    34. 34. You Tube is a video sharing website, display a wide variety of user-generated video content. <br />Generates over 50 million users monthly<br />
    35. 35. Creating Networks<br />
    36. 36. LinkedIn<br />LinkedIn is a business oriented social networking site. Launched<br />in May 2003, it is used for professional networking, spanning<br />more than 200 countries worldwide.<br /><ul><li> Connect to colleagues past and present
    37. 37. Discover inside connections
    38. 38. Full of industry experts willing to share advice</li></li></ul><li>LinkedIn Profiles<br />LinkedIn Groups<br />
    39. 39. LinkedIn Answers<br />LinkedIn Events<br />
    40. 40. Facebook<br />Facebook is a social network service and website launched in<br />February 2004 that is operated and privately owned by<br />Facebook, Inc.<br /><ul><li> As of July 2010 Facebook has more than 500 million active users
    41. 41. Facebook is US 3rd largest company after Google and Amazon, worth $41B
    42. 42. In March 2010, more people visited Facebook than Google</li></li></ul><li>Facebook<br />Facebook Pages<br /><ul><li>Public profile that enables you to share your business with facebook users
    43. 43. Creates a presence that looks and feels like user profiles to connect with customers</li></li></ul><li>Facebook<br />Facebook Groups<br /><ul><li>Not as feature rich as facebook pages
    44. 44. Increasing onus on facebook pages for use by brands</li></li></ul><li>Facebook<br />Facebook ‘like’<br /><ul><li>Allows other websites to embed a facebook ‘like’ button on their pages
    45. 45. Enables users to share stories and content with their network, wherever they happen to be online</li></li></ul><li>Facebook<br />Targeted Ads<br /><ul><li>Display ads solely on users meeting demographic profile requested</li></li></ul><li>What is Twitter?<br />Twitter is a free social networking and <br />microblogging service that enables its <br />users to send and read other users’ <br />updates known as tweets.<br /><ul><li>140-character micro-blog
    46. 46. Free service/Tool
    47. 47. 20-million users
    48. 48. Follow people or groups or businesses </li></li></ul><li>For some it’s about daily life…<br /><ul><li>What you had for lunch
    49. 49. How you slept
    50. 50. What’s going on at work
    51. 51. Random musings</li></li></ul><li>For some it’s about following celebrities…<br />
    52. 52. Getting started…<br />Create an account<br /><ul><li>www.twitter.com
    53. 53. Full Name
    54. 54. Username (“handle”)
    55. 55. Password
    56. 56. Email
    57. 57. Bio (160 - characters)
    58. 58. Photo</li></li></ul><li>Find People to Follow…<br />Search for people you know<br /><ul><li>Import an email list
    59. 59. Find people with similar interests
    60. 60. Search.Twitter.com
    61. 61. WeFollow
    62. 62. MrTweet
    63. 63. Twellow
    64. 64. Buzzom
    65. 65. Look to see who others follow</li></li></ul><li>Twitter Mobile Applications…<br />Windows CE Android<br /><ul><li>ceTwit</li></ul>iPhone<br /><ul><li>Tweetdeck
    66. 66. TweetDeck
    67. 67. Tweetie 2</li></ul>Blackberry<br /><ul><li>Uber Twitter
    68. 68. Seemic
    69. 69. The Official Twitter App</li></ul>Andorid<br /><ul><li>Seemic
    70. 70. Twidroid
    71. 71. HootSuite</li></ul>Palm Pre <br /><ul><li>Twee
    72. 72. Tweed
    73. 73. TweetMe</li></li></ul><li>Twitter Etiquette... <br /><ul><li>Complete your bio and pic
    74. 74. Think twice before tweeting in an altered state
    75. 75. Consider pausing between tweets
    76. 76. Keep small conversations private
    77. 77. Be transparent
    78. 78. Be vague when twittering private social events
    79. 79. Remember everyone can hear you
    80. 80. What’s rude in life is rude in Twitter
    81. 81. Be yourself
    82. 82. Add detail to @replies so people can follow the conversation
    83. 83. Keep within the character limit
    84. 84. Don’t lurk
    85. 85. Leave when you want
    86. 86. Plug moderately
    87. 87. Don’t spam</li></li></ul><li>Social Media Strategy<br />
    88. 88. What is a Social Media Strategy?<br />In order to develop and launch a strategy (ie building you digital community), you must:<br /><ul><li>Benchmark existing activity
    89. 89. Survey your stakeholders
    90. 90. Create a content strategy
    91. 91. Business objectives – have you a marketing plan
    92. 92. Configure or build the tools and processes
    93. 93. Plan and execute cross channel activities to seed awareness and interest
    94. 94. Setup reporting</li></li></ul><li>Using Social Media to generate enquiries<br />
    95. 95. 5 Steps to generate enquiries<br />1. Identify your exact target market<br /><ul><li>Not every social media outlet is necessary, and would probably be a waste of time</li></ul>2. Join in the conversations<br /><ul><li>If you discover a conversation about your expertise then join in! Doesn’t matter if it is a negative conversation – as long as you are honest you should be able to get something out of it</li></ul>3. Give more and Give all<br /><ul><li>The amount of communication is important. The more you blog and post content, the more you will attract customers. If your website is geared up to convert traffic into leads then social media will increase you sales</li></ul>4. Learn the tools effectively<br /><ul><li>Understanding each of the tools, their purpose and functionality will assist you greatly. If you want to grow presence socially then Facebook is the best, if you want to concentrate on business-focussed questions then LinkedIn is the ideal network</li></ul>5. Measure the Leads<br /><ul><li>Using analytics to monitor potential leads on your website is an essential to understanding if your campaign is getting an ROI</li></li></ul><li>Monitoring Social Media<br />
    96. 96. The Importance of Monitoring Online Reputation<br />Most important factors<br />to the reputation of a<br />company. <br />[Source: Edelman, <br />January 2009)<br />
    97. 97. Efficiency Tools…<br /><ul><li>Hoot Suite
    98. 98. Tweetdeck
    99. 99. Social Oomph
    100. 100. Ping.fm</li></li></ul><li>Tweetdeck…<br /><ul><li>Quick views
    101. 101. Auto-shortening
    102. 102. Translate to other language
    103. 103. Multiple accounts and </li></ul> platforms<br /><ul><li>Twitter
    104. 104. Facebook
    105. 105. LinkedIn</li></li></ul><li>HootSuite…<br /><ul><li>Schedule tweets
    106. 106. RSS Automation
    107. 107. Multiple adminsistrators
    108. 108. Analytics
    109. 109. Choice of Ow.ly or Ht.ly URL Shortener
    110. 110. Multiple accounts and platforms
    111. 111. Twitter
    112. 112. Facebook
    113. 113. LinkedIn</li></li></ul><li>Analytics...<br /><ul><li>Social media is about influence
    114. 114. Traditional media is about velocity
    115. 115. Social media is about acceleration
    116. 116. Tools
    117. 117. Twitter Grader
    118. 118. Twitter Analyzer
    119. 119. Twinfluence</li></li></ul><li>Monitoring Activity<br />Consider Software service<br /><ul><li>Why are you monitoring
    120. 120. What insights/benefits fo you want to gain
    121. 121. Listen/filter/fine tune – don’t track irrelevant issues
    122. 122. Reporting – frequency/detail/KPIs
    123. 123. Trip wire alerts
    124. 124. Which departments have a stake
    125. 125. Integration with other marketing/PR
    126. 126. External support
    127. 127. Historical data</li></li></ul><li>Social Media for SEO<br />
    128. 128. Social Media for SEO<br /><ul><li>Search engine optimisation is a combination of on and off page optimisation
    129. 129. Trust and authority are key attributes for natural search
    130. 130. A fragmented and aging web means that search engine listings return more than just websites
    131. 131. Many social media websites are only partially spider-able
    132. 132. For example a Twitter shortened URL is not conducive to SEO, undermining anchor text benefit
    133. 133. People like to link to interesting and useful content, how to’s, top 10’s and sites that update frequently
    134. 134. Social Media activity happens so fast that posts are pushed down & off page in a matter of days, often not getting indexed, giving less value
    135. 135. Social Media networks are being used as a search engine and therefore part of the strategy per se
    136. 136. Social media activity is a key component of Best Practice SEO and critical in terms of the overall SEM strategy</li></li></ul><li>Social Media policy<br />
    137. 137. Social Media Policy<br />Policy is essential to:<br /><ul><li>Protect partners (PI)
    138. 138. Protect firm reputation
    139. 139. Crisis Management
    140. 140. Ensure consistency
    141. 141. Protect staff
    142. 142. Policy Tool www.policytool.net </li></ul>Other considerations:<br /><ul><li>Giving advice
    143. 143. IT security
    144. 144. Data leakage
    145. 145. Malware
    146. 146. Identify theft
    147. 147. System hacking
    148. 148. When Social Media goes wrong</li></li></ul><li>Hints & Tips<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×