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Online Outreach & Marketing, Digital Users, Digital Experience - Westchester Library Association, Tarrytown, NY May 1, 2009

Online Outreach & Marketing, Digital Users, Digital Experience - Westchester Library Association, Tarrytown, NY May 1, 2009

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  • Improve and extend library’s digital presence Better experience on our web sites, Make things easier to find and use Extend presence outside of the library’s “digital walls” Reach new users, and existing users in new ways

Online Outreach & Marketing Presentation Transcript

  • 1. Online Outreach & Marketing Digital Users, Digital Experience Westchester Library Association, Tarrytown, NY May 1, 2009
  • 2. Get Them Stuck on You http://flickr.com/photos/will-lion/2511136467/
  • 3. Your web site doesn’t look like this?
  • 4. www.hpl.lib.tx.us /
  • 5.  
  • 6. http://stillwater.sals.edu/
  • 7.
    • What are you hot pages?
    • How are people getting to them?
    • Google Analytics
    • Statcounter
    • Web server log
    User Data
  • 8. Can They Find You? Even when they don’t know they need you?
  • 9. Top of the heap?
  • 10. Free WiFi
  • 11. Free WiFi
  • 12. Homework Help
  • 13. Book Clubs
  • 14. Audio books
  • 15. But who would search “audio books” with a location? X
  • 16. Search for your town
  • 17. Are you on the town web site?
  • 18. Big outreach for a small library
  • 19. Directories & Event Listings
  • 20. Eventful
  • 21. More places to get found
    • Jiwire
    • Booksalefinder
    • Librarything Local
    • Libraries 411
    • LibDex
    • Artsopolis
    • Eventful
    • Upcoming
    • TripAdvisor
  • 22. http://www.flickr.com/photos/will-lion/2595051813/
  • 23. What can they ‘do’ on your website?
  • 24.  
  • 25. Personalize http://www.hclib.org/
  • 26. Participate http://www.hclib.org/
  • 27. Contribute http://www.darienlibrary.org/catalog
  • 28. Share http://library.waubonsee.edu/
  • 29. Convenient!
  • 30. Having fun! http://www.libraryloft.org/
  • 31. Break out!
  • 32. Join their communities http://www.goodreads.com/
  • 33. Create Conversation http://www.timesunion.com/
  • 34. Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
  • 35. Respond www.dailygazette.com /
  • 36. http://www.flickr.com/photos/lynetter/453858891 /
  • 37. http://www.flickr.com/photos/lynetter/249830579 /
  • 38. What’s the Buzz?
  • 39.  
  • 40.  
  • 41. Google Blog Search Alert
  • 42.  
  • 43.  
  • 44. Topix.net Search Alert
  • 45. Google News
  • 46. Technorati
  • 47. search.twitter.com
    • Read
    • Follow
    • React
    • Respond
    • Engage
    • Communicate.
  • 48. Social Spaces
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53. http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
  • 54. www.youtube.com/profile?user=askacpl
  • 55.  
  • 56.  
  • 57. Twitter
  • 58.  
  • 59. http://www.library.uiuc.edu/ugl/
  • 60. http://twitter.com/CSH_library
  • 61. http://alpha2.suffolk.lib.ny.us:2082/search~S12
  • 62. http://twitter.com/widgets
  • 63. http://ysleta.tx.schoolwebpages.com/education/components/scrapbook/default.php?sectiondetailid=123680
  • 64. Communicate & Share
  • 65. Make it easy, make it friendly http://library.wcsu.edu/web/assistance/reference/ask/
  • 66. Give them help where they need it http://www.tscpl.org/
  • 67. Easy Chat http://thoth.lib.ucalgary.ca
  • 68. Tons of Options www.plainfield.lib.il.us/reference/contact.htm
  • 69. Coming soon to a library near you? catalog.icpl.org/
  • 70.  
  • 71. Handy options
  • 72. Does your web site look this good?
  • 73. http://www.bsu.edu/libraries/mobile/ http://library2.csumb.edu/m http://www.google.com/reader/m/view/feed/http://hhhl.wordpress.com/feed
  • 74. websecure.ocls.info/sms/signup.asp
  • 75. Gadgets, Widgets, RSS Let users take the library with them
  • 76. http://www.flickr.com/photos/will-lion/2782028407 /
  • 77. http:// www.google.com/ig
  • 78. http:// www.kentonlibrary.org/aboutus/feeds/index.cfm
  • 79. http:// www.kentonlibrary.org/newbooks /
  • 80.  
  • 81.  
  • 82. Let others take your content
  • 83. Easy cut and paste
  • 84.  
  • 85.  
  • 86.  
  • 87. “Thank you… I love the library”
  • 88. Conversation, Communication and Customization http://www.lansing.lib.il.us/l2.html
  • 89. Library Tool Bar
  • 90.  
  • 91.  
  • 92. Your catalog in browser search box www.wblib.org/tools/catplugin.php
  • 93.  
  • 94. Book Burro http://www.bookburro.org/
  • 95. http://www.flickr.com/photos/lynetter/152649100
  • 96.  
  • 97. Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/
  • 98. Thank you! more information http://lib20.pbworks.com
  • 99. Sources
    • Libraries on the Go – Elyssa Kroski http://is.gd/xF2J
    • New Media Channels & Approaches for Libraries – Jenny Levine http://is.gd/xF2G
    • Librarian in Black – Sarah Houghton-Jan http://is.gd/xF2A