Online Outreach & Marketing Digital Users, Digital Experience Westchester Library Association, Tarrytown, NY May 1, 2009

Get Them Stuck on You http://flickr.com/photos/will-lion/2511136467/

Your web site doesn’t look like this?

www.hpl.lib.tx.us /

http://stillwater.sals.edu/

What are you hot pages? How are people getting to them? Google Analytics Statcounter Web server log User Data

What are you hot pages?

How are people getting to them?

Google Analytics

Statcounter

Web server log

Can They Find You? Even when they don’t know they need you?

Top of the heap?

Free WiFi

Free WiFi

Homework Help

Book Clubs

Audio books

But who would search “audio books” with a location? X

Search for your town

Are you on the town web site?

Big outreach for a small library

Directories & Event Listings

Eventful

More places to get found Jiwire Booksalefinder Librarything Local Libraries 411 LibDex Artsopolis Eventful Upcoming TripAdvisor

Jiwire

Booksalefinder

Librarything Local

Libraries 411

LibDex

Artsopolis

Eventful

Upcoming

TripAdvisor

http://www.flickr.com/photos/will-lion/2595051813/

What can they ‘do’ on your website?

Personalize http://www.hclib.org/

Participate http://www.hclib.org/

Contribute http://www.darienlibrary.org/catalog

Share http://library.waubonsee.edu/

Convenient!

Having fun! http://www.libraryloft.org/

Break out!

Join their communities http://www.goodreads.com/

Create Conversation http://www.timesunion.com/

Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/

Respond www.dailygazette.com /

http://www.flickr.com/photos/lynetter/453858891 /

http://www.flickr.com/photos/lynetter/249830579 /

What’s the Buzz?

Google Blog Search Alert

Topix.net Search Alert

Google News

Technorati

search.twitter.com Read Follow React Respond Engage Communicate.

Read

Follow

React

Respond

Engage

Communicate.

Social Spaces

http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/

www.youtube.com/profile?user=askacpl

Twitter

http://www.library.uiuc.edu/ugl/

http://twitter.com/CSH_library

http://alpha2.suffolk.lib.ny.us:2082/search~S12

http://twitter.com/widgets

http://ysleta.tx.schoolwebpages.com/education/components/scrapbook/default.php?sectiondetailid=123680

Communicate & Share

Make it easy, make it friendly http://library.wcsu.edu/web/assistance/reference/ask/

Give them help where they need it http://www.tscpl.org/

Easy Chat http://thoth.lib.ucalgary.ca

Tons of Options www.plainfield.lib.il.us/reference/contact.htm

Coming soon to a library near you? catalog.icpl.org/

Handy options

Does your web site look this good?

http://www.bsu.edu/libraries/mobile/ http://library2.csumb.edu/m http://www.google.com/reader/m/view/feed/http://hhhl.wordpress.com/feed

websecure.ocls.info/sms/signup.asp

Gadgets, Widgets, RSS Let users take the library with them

http://www.flickr.com/photos/will-lion/2782028407 /

http:// www.google.com/ig

http:// www.kentonlibrary.org/aboutus/feeds/index.cfm

http:// www.kentonlibrary.org/newbooks /

Let others take your content

Easy cut and paste

“Thank you… I love the library”

Conversation, Communication and Customization http://www.lansing.lib.il.us/l2.html

Library Tool Bar

Your catalog in browser search box www.wblib.org/tools/catplugin.php

Book Burro http://www.bookburro.org/

http://www.flickr.com/photos/lynetter/152649100

Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/

Thank you! more information http://lib20.pbworks.com

Sources Libraries on the Go – Elyssa Kroski http://is.gd/xF2J New Media Channels & Approaches for Libraries – Jenny Levine http://is.gd/xF2G Librarian in Black – Sarah Houghton-Jan http://is.gd/xF2A

Libraries on the Go – Elyssa Kroski http://is.gd/xF2J

New Media Channels & Approaches for Libraries – Jenny Levine http://is.gd/xF2G

Librarian in Black – Sarah Houghton-Jan http://is.gd/xF2A