Online Outreach & Marketing

5,083 views
4,965 views

Published on

Online Outreach & Marketing, Digital Users, Digital Experience - Westchester Library Association, Tarrytown, NY May 1, 2009

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,083
On SlideShare
0
From Embeds
0
Number of Embeds
2,096
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Improve and extend library’s digital presence Better experience on our web sites, Make things easier to find and use Extend presence outside of the library’s “digital walls” Reach new users, and existing users in new ways
  • Online Outreach & Marketing

    1. 1. Online Outreach & Marketing Digital Users, Digital Experience Westchester Library Association, Tarrytown, NY May 1, 2009
    2. 2. Get Them Stuck on You http://flickr.com/photos/will-lion/2511136467/
    3. 3. Your web site doesn’t look like this?
    4. 4. www.hpl.lib.tx.us /
    5. 6. http://stillwater.sals.edu/
    6. 7. <ul><li>What are you hot pages? </li></ul><ul><li>How are people getting to them? </li></ul><ul><li>Google Analytics </li></ul><ul><li>Statcounter </li></ul><ul><li>Web server log </li></ul>User Data
    7. 8. Can They Find You? Even when they don’t know they need you?
    8. 9. Top of the heap?
    9. 10. Free WiFi
    10. 11. Free WiFi
    11. 12. Homework Help
    12. 13. Book Clubs
    13. 14. Audio books
    14. 15. But who would search “audio books” with a location? X
    15. 16. Search for your town
    16. 17. Are you on the town web site?
    17. 18. Big outreach for a small library
    18. 19. Directories & Event Listings
    19. 20. Eventful
    20. 21. More places to get found <ul><li>Jiwire </li></ul><ul><li>Booksalefinder </li></ul><ul><li>Librarything Local </li></ul><ul><li>Libraries 411 </li></ul><ul><li>LibDex </li></ul><ul><li>Artsopolis </li></ul><ul><li>Eventful </li></ul><ul><li>Upcoming </li></ul><ul><li>TripAdvisor </li></ul>
    21. 22. http://www.flickr.com/photos/will-lion/2595051813/
    22. 23. What can they ‘do’ on your website?
    23. 25. Personalize http://www.hclib.org/
    24. 26. Participate http://www.hclib.org/
    25. 27. Contribute http://www.darienlibrary.org/catalog
    26. 28. Share http://library.waubonsee.edu/
    27. 29. Convenient!
    28. 30. Having fun! http://www.libraryloft.org/
    29. 31. Break out!
    30. 32. Join their communities http://www.goodreads.com/
    31. 33. Create Conversation http://www.timesunion.com/
    32. 34. Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
    33. 35. Respond www.dailygazette.com /
    34. 36. http://www.flickr.com/photos/lynetter/453858891 /
    35. 37. http://www.flickr.com/photos/lynetter/249830579 /
    36. 38. What’s the Buzz?
    37. 41. Google Blog Search Alert
    38. 44. Topix.net Search Alert
    39. 45. Google News
    40. 46. Technorati
    41. 47. search.twitter.com <ul><li>Read </li></ul><ul><li>Follow </li></ul><ul><li>React </li></ul><ul><li>Respond </li></ul><ul><li>Engage </li></ul><ul><li>Communicate. </li></ul>
    42. 48. Social Spaces
    43. 53. http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
    44. 54. www.youtube.com/profile?user=askacpl
    45. 57. Twitter
    46. 59. http://www.library.uiuc.edu/ugl/
    47. 60. http://twitter.com/CSH_library
    48. 61. http://alpha2.suffolk.lib.ny.us:2082/search~S12
    49. 62. http://twitter.com/widgets
    50. 63. http://ysleta.tx.schoolwebpages.com/education/components/scrapbook/default.php?sectiondetailid=123680
    51. 64. Communicate & Share
    52. 65. Make it easy, make it friendly http://library.wcsu.edu/web/assistance/reference/ask/
    53. 66. Give them help where they need it http://www.tscpl.org/
    54. 67. Easy Chat http://thoth.lib.ucalgary.ca
    55. 68. Tons of Options www.plainfield.lib.il.us/reference/contact.htm
    56. 69. Coming soon to a library near you? catalog.icpl.org/
    57. 71. Handy options
    58. 72. Does your web site look this good?
    59. 73. http://www.bsu.edu/libraries/mobile/ http://library2.csumb.edu/m http://www.google.com/reader/m/view/feed/http://hhhl.wordpress.com/feed
    60. 74. websecure.ocls.info/sms/signup.asp
    61. 75. Gadgets, Widgets, RSS Let users take the library with them
    62. 76. http://www.flickr.com/photos/will-lion/2782028407 /
    63. 77. http:// www.google.com/ig
    64. 78. http:// www.kentonlibrary.org/aboutus/feeds/index.cfm
    65. 79. http:// www.kentonlibrary.org/newbooks /
    66. 82. Let others take your content
    67. 83. Easy cut and paste
    68. 87. “Thank you… I love the library”
    69. 88. Conversation, Communication and Customization http://www.lansing.lib.il.us/l2.html
    70. 89. Library Tool Bar
    71. 92. Your catalog in browser search box www.wblib.org/tools/catplugin.php
    72. 94. Book Burro http://www.bookburro.org/
    73. 95. http://www.flickr.com/photos/lynetter/152649100
    74. 97. Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/
    75. 98. Thank you! more information http://lib20.pbworks.com
    76. 99. Sources <ul><li>Libraries on the Go – Elyssa Kroski http://is.gd/xF2J </li></ul><ul><li>New Media Channels & Approaches for Libraries – Jenny Levine http://is.gd/xF2G </li></ul><ul><li>Librarian in Black – Sarah Houghton-Jan http://is.gd/xF2A </li></ul>

    ×