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Digital Presence & Online Outreach Reaching Your Online Community Webinar for NEFLIN  September 20, 2011
Photo by ksayer1: http://goo.gl/V0QMl
In the physical world  Photo source: http://goo.gl/td5Nl
and online
L I S T E N Photo by Denise Carbonell: http://goo.gl/2H36j
Photo: “Idea String” by friedmanlynn http://goo.gl/JNNiZ
The Landscape Today
http://www.flickr.com/photos/joeshlabotnik/305410323 / 78% North America population online
http://www.flickr.com/photos/joeshlabotnik/305410323 / 65% US online adults use social networks Pew Internet, Aug 2011 htt...
http://www.flickr.com/photos/joeshlabotnik/305410323 / Pew Internet, Aug 2011 http://goo.gl/DQu6W 50% of ALL US adults!
Changing Landscape http://goo.gl/qlsXo http://goo.gl/qlsXo
Generations Online 2010 Pew Internet Surveys:  http:// goo.gl /TGOLJ
It’s just a new way to communicate http://www.flickr.com/photos/kitcowan/2103850699/
What’s the plan? Photo bsolis: http://goo.gl/J6QbI
 
Choose a direction
Commit – don’t disappear! Photo by KalenseKid: http://goo.gl/rPBu0
Take a chance Photo by wallyg: http://goo.gl/j1FQ3
Banish Abandonded Sites
Your web site - Is it WONDERFUL?
Your web site doesn’t look like this?
 
 
http://stillwater.sals.edu/
 
Give ‘em the info they want!
Provide Useful Info
Access to Research Info
In an emergency….
Add value with external content  Storify, Curated.by
Consistent Interface, Navigation Menus, Search
Site map/index
Fun & useful 404  page
Mid-Hudson Library System: http://goo.gl/j6hYw
Look into the future….   Photo by TheShiftedLibrarian: http://goo.gl/wKWXe
http://goo.gl/sPJRI
Pew Internet http://goo.gl/JsVgu
Pew Internet http://goo.gl/JsVgu
US Smart Phone Ownership – May 2011 (all adults over age 18)
Your smartphone is…. http://pewinternet.org/Reports/2011/Smartphones.aspx
 
 
WordPress makes mobile EASY
<ul><li>What are you hot pages? </li></ul><ul><li>How are people getting to them? </li></ul><ul><li>How is your site perfo...
webmasters.google.com
Crawl Errors – missing files, etc.
 
Google Analytics to Wordle Google analytics keyword  to wordle: http://goo.gl/bcz38
Can They Find You? Even when they don’t know they need you?
 
places.google.com - claim page
Great to have reviews
Own it!
Search variations
Get found! <title>Guilderland …. </title>
Get found! <title>Teen Events at Guilderland …. </title>
Write good descriptions & good content  <META NAME=&quot;Description&quot; CONTENT=&quot; informative description here &qu...
A page for each service  Use normal language - not librarian speak!
Give your branches a boost
Free Wifi
Don’t make me think!
Yumm…..
What other services do you want to promote?  Photo by VirtualEyeSee: http://goo.gl/Zi7vR
Homework Help
Book Clubs
ebooks
But who would search “ebook” with a location?
Search for your town
Are you on the town web site?
Big outreach for a small library
Directories & Events
Events – Booksale Finder
Yelp – add FREE WIFI!
 
 
What can they ‘do’ on your website?
Ask A Question
Pay Fines, Donate via PayPal
Driving Directions
Participate
Share Your Community’s Stories http://rememberwhen.pbworks.com/
Advocacy http://snapshotctlib.wordpress.com
 
Viral Donating – HelpAttack
Donate - CauseVox
Donate - CauseVox
http://www.darienlibrary.org/catalog Contribute
 
Slide from Sirexkat: http://goo.gl/kAMqs
http://statefair.ncdcr.gov/
http://statelibrarync.org/news/
 
172 pages transcribed!
Connect with others - bibliocommons
Curate & Share - bibliocommons
Share Books & Stuff
Tweet it
Share Events http://www.hpl.lib.tx.us/
Polls     (eg: Polldaddy, Google forms ) Source: http://library.wcsu.edu/
Have Fun & Contribute (National Library of Finland: digitalkoot.fi)
What’s the Buzz?
 
 
Google News
search.twitter.com RSS feed:  http://search.twitter.com/search.atom?q=bridgeport+library RSS info:  http://goo.gl/ZM2yR
Google Blog Search Alert
 
RSS feed for flickr tag search http://api.flickr.com/services/feeds/ photos_public.gne? tags=guilderland+library
Join THEIR communities
Source Will Lion: http://goo.gl/hLbUZ
Join their communities http://www.goodreads.com/
Create Conversation http://www.timesunion.com/
Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
Respond! www.dailygazette.com /
 
 
Social Media
http://marketplacemaven.com/social-media/
Create Enthusiastic Fans Flickr Photo: http://goo.gl/rK8kP
“  This is how people communicate today and if libraries want to remain relevant, then they need to join the conversations...
Curtis Rogers: Social Media, Libraries & Web 2.0:  http://goo.gl/eEbYA
Facebook
Vincenzo Cosenza : http://goo.gl/4u7IX
The Power of Sharing
Curtis Rogers: Social Media, Libraries & Web2.0:  http://goo.gl/mu4Gz
Share your ideas for using Facebook?  Photo by VirtualEyeSee: http://goo.gl/Zi7vR
 
Night Owls
Events Listings
Embed Events – Static FBML
 
<ul><li>We recently used Facebook in promoting our Adult Winter Reading Program. As part of the program we had a weekly re...
Like    Recommend
 
Reward Your Fans!
Involver.com
Twitter
Twitter Power
Source: http://goo.gl/qc4XG
 
http://www.library.uiuc.edu/ugl/
http://twitter.com/CSH_library
http://alpha2.suffolk.lib.ny.us:2082/search~S12
http://twitter.com/goodies
 
Time Savers & Stats
HootSuite
HootSuite Stats
Twocation.com
 
 
TweetStats.com
Tweetstats to Wordle
FB Insights - Web Page Data https://www.facebook.com/insights/
FB Insights - Web Page Data
Facebook Page Data
Facebook Page Data
More Ways to Connect
 
 
 
 
http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
www.youtube.com/profile?user=askacpl
 
 
http://goo.gl/q15ta
WhatWasThere.com
QR Codes - Airport Sign Photo DavidLeeKing: http://goo.gl/BLYhT
QR  Codes on  Event  Posters Photo by TheSeelyg: http://goo.gl/Epuz8
 
Connect Your Spaces & Promote
Connect Your Spaces
 
 
Twitter Widgets http://twitter.com/about/resources
http://www.facebook.com/badges/
Promote, promote, promote https://www.facebook.com/southcarolinastatelibrary
Gadgets, Widgets, RSS Let users take the library with them
 
http:// www.kentonlibrary.org/newbooks /
http:// www.google.com/ig
http:// www.kentonlibrary.org/aboutus/feeds/index.cfm
Create Streams of Content http://andersonlibrary.wordpress.com/
Embed Information  Storify, Curated.by
Let others take your content
Easy cut and paste
New Books Widget for the Garden  Club’s web site?
 
 
 
“Thank you… I love the library”
 
“ Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about technology and it...
Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/
Thank you! http://lib20.pbworks.com [email_address]
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Digital Presence & Online Outreach

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Reaching your Online Community: Webinar for NEFLIN, Jacksonville, FL

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  • We’re going to talk about ways to improve &amp; expand our library’s digital presence. How to more effectively connect with online patrons We need to provide our patrons with a better experience on our web sites And helping them accomplish what they want to do. And we need to get much better at taking the library out of the ‘walls’ of our web sites. A “digital presence” isn’t just about our library web site or ‘digital branch’ We can reach the users we don’t see in our library.
  • Why be online, why have a great website, why have a digital presence? GET THEIR ANSWERS!
  • By being on line we can provide our existing and potential customers with information they need &amp; want WHERE they want it WHEN they want it And we can do that by reaching them in the places they already are gathering. Whether in the physical world or….
  • Or online. And we want them to be so delighted that they want to have their connections connect with us too. And help them accomplish what they want to do – what’s in it for THEM !
  • Most important: It lets us listen to what our community has to say, so we can respond and react and give them the services they want and need. Our current customers are out biggest asset. They’ll share your brand with their friends
  • During the session today we’ll share lots and lots of ideas!. Some will be thing you’re already doing and hopefully there will be many new ideas too. I’m not suggesting you do everything!
  • 2011 North America Population 347,394,870 Internet users 272,066,000 78.3 http://www.internetworldstats.com/stats.htm
  • August 2011 – Pew Internet report on social networking http://goo.gl/DQu6W
  • August 2011 – Pew Internet report on social networking http://goo.gl/DQu6W Translates into 50% of ALL US adults!!!
  • http://goo.gl/qlsXo http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx ASK Take a look – when did you start using social media?? Are you ahead or behind the curve for your age range??
  • Differences and similarities Social networks, IM – big differences. Search, health, news – similar GI Generation – less than 10-20 % Social networks. 2011 will show a change!
  • So how do we fit in and what are we going to do ?
  • Who’s your audience? Who are you trying to reach? What do you have to offer them?
  • Consider which tools might help Look around your community What services are they using?
  • If you start using a service, don’t forget to be present! Answer questions interact, see what happens.
  • Don’t be afraid to change directions, take chances, try something new. Good to test out new services personally first, then decide if you want to have a library presences
  • Because there’s nothing worse than a bunch of abandoned sites Blogs that haven’t been updated, wikis with out of date info. Projects started and abandonded. Get rid of these or make it clear they’re no longer being updated.
  • Is it useful? Professional, attractive, dynamic? Few people will actually start their research with your site. so what is your website for? Hopefully they’ll get to your site somehow. Use your resources directly or indirectly. What will they get by coming to your site?
  • http://www.americanbeautybordercollies.com/
  • http://www.hpl.lib.tx.us/ Easy to navigate? Can they find what they need without thinking about how the site is organized? Menus and navigation that make sense to your customers? How about an option to search the catalog, your web site AND the web? Do you have the information they want? What DO they want? Ask them! (9/2011)
  • But you don’t need a ton of money and mad programming skills to have an effective site. This one was done with free open source software – Wordpress What’s key is finding out what your customers want and giving it to them!
  • http://stillwater.sals.edu/
  • Alachua – Drupal, another open source tool. More complex, more possibilities. Sliders are a great way to add changing content. http://www.aclib.us/
  • Useful info!
  • This
  • Add value with easily added outside content
  • Know your audience, have fun, be real.
  • http://midhudson.org/byb/toolkit/online/webchecklist.pdf
  • ASK FOR RESPONSES!!! http://www.flickr.com/photos/shifted/5347722605/ Jenny Levine - Shifted What will our web sites look like How will be sharing our content Connecting with customers Connecting them with each other
  • What devices will our customers be using?
  • Data is a year old – lots of change in 2011
  • Data from Pew http://pewinternet.org/Reports/2011/Smartphones.aspx Created with Lucid Chart https://www.lucidchart.com/ eyeballed the percentages.
  • When asked for one word to describe their smart phone…..
  • Iphone app through vendor – sirsi/dynix in this case
  • http://library2.csumb.edu/m
  • Do you have mobile users?? FIND OUT!
  • Data! You need to know where people are coming from What resources they’re using Are they staying around? How did they get to your site, - most people don’t start at your home page. What pages did they visit. Data for your other services too Databases Audio books Etc. catalog
  • Where Google webmaster tools help you make sure your page is being indexed by google, Google Analytics focuses on user data. – here we see mobile data.
  • What search engines are being used to find you What keywords Google analytics keyword to wordle: http://goo.gl/bcz38
  • First challenge – can they find you when they need you? Even If they don’t know they need you? Will they find your services? In house and digital? Where do users go for information? The library? Noooo…
  • Probably very likely to find your library if you search by your town or organization name and “library” New formatting for listing pages within the main site. Notice other results from wikipedia, twitter, and PLACE pages
  • Claim your place pages and add lots of useful info to help get found - This one needs info about free wifi service.
  • If you own the page, no one else can edit it.
  • We know that most users don’t start their information seeking by going to the libray web site. Most of us probably don’t Obviously – make sure you’re library is coming up when people actually search for you. And make sure variations find you too. Optimize your web pages Use language that users understand Create pages for each service, each branch
  • Optimize your web pages Use language that users understand Create pages for each service, each branch
  • We know that most users don’t start their information seeking by going to the libray web site. Most of us probably don’t Obviously – make sure you’re library is coming up when people actually search for you. And make sure variations find you too. Optimize your web pages Use language that users understand Create pages for each service, each branch
  • Good descriptions help users decide whether to go to your page or not. Write text that uses everyday words to describe services
  • Create a page for each service and use understandable words.
  • Same idea, each branch with it’s own page.
  • A search on free wifi usually includes a location Does your library come up somewhere in the top 10? Usually wifi directories come up first. Are you listed?
  • Does your link in the directory take user to a page about your wifi service? DON”T MAKE ME HUNT THROUGH YOUR WEBSITE FOR DETAILS! Make a separate page on your web site for each of your services. Title the page with the name of the service Use the names of the service in the page This helps search engines find you. And gives you a useful page to link to.
  • Does your library’s google page come up to the top in searches like this?
  • What other services? You get the point!
  • What other services? Book club search – is your library there? What other directories come up? Consider listing yourself in these too. This one charges.
  • ebooks – Tough one – who thinks to put in a town or location when you’re looking for online services?? Maybe library systems should try taking some google ads that come up for some of these keywords? Not sure.
  • Tough one – who thinks to put in a town or location when you’re looking for online services?? Maybe library systems should try taking some google ads that come up for some of these keywords? Improved Local Search would help. Make sure your web pages with these kinds of services have your town name, state zipcode. Use phrases that people might use to search “free audio books” etc.
  • Tourists and newcomers will look for info about your town this way.
  • Links to a wikipedia article for your town? Write a paragraph on the town site OR better, write your own page and link it to the town page. Write a wikipedia article Who else in your community is in Wikipedia? TALK TO THEM! Get them to link to you on their web sites. AND Community Links
  • Librarything events – good target audience Add your library info Add events
  • Ugly, ugly site, but it works! People looking for booksales go here. Comes up tops in search results. GENERAL TIP – search for the type of event or service you want to promote, what directories are tops? Get listed there.
  • But where’s the FREE WIFI listing?? Claim your business!
  • Can they personalize their experience? Could be as simple as being able to keep a list of the books they want to check out eventually. Or being able to read and write reviews?
  • http://www.mesalibrary.org Can they ask you a question easily?
  • http://rememberwhen.pbworks.com/ Bring your community to the world.
  • http://snapshotctlib.wordpress.com
  • The people who love their library are your biggest advocates. Do things to make them happy. This contest offers them a chance to share their passions.
  • http://www.causevox.com/pricing
  • http://www.darienlibrary.org/catalog
  • Using Omeka – open source digital archives mgmt software.
  • Info is included from other libraries using bibliocommons
  • Info is included from other libraries using bibliocommons
  • Seattle Public Library
  • http://www.hpl.lib.tx.us/friends-booksale
  • http://library.wcsu.edu/
  • So how do you get the word out, how do you connect?
  • I could go visit these everyday….. Take a lot of time. OR
  • The content could all come to me. Tons of buzz out there? Are you hearing it? Are you responding?
  • Read, follow, react, respond, engage, communicate. Advanced search : libraries 12203 Twitter has removed the RSS feeds! But you can still create them, a bit of a pain but doable.
  • Do a blog search on google to start Grab the RSS feed to add to your favorite feed aggregator
  • Hard to find rss feed
  • We want to build our digital community, and we want to help them do the things they want to do. We need to design better digital experiences. AND we need to take our services out of our digital sphere. FIRST Once we get them to our digital “space” are they finding what they need, are they engaged, will they come back? Can they do ‘things” and share. - if they want to!
  • We want to build our digital community, and we want to help them do the things they want to do. We need to design better digital experiences. AND we need to take our services out of our digital sphere. FIRST Once we get them to our digital “space” are they finding what they need, are they engaged, will they come back? Can they do ‘things” and share. - if they want to!
  • Just as you get out of the physical library, get out of the library web site too. Are their area book groups online? http://www.goodreads.com/
  • http://www.timesunion.com/ Librarian who is blogging to the larger community – not just about libraries, but he doesn’t shy away from big library issues.
  • http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
  • http://www.dailygazette.com/
  • What are they saying about your library? What users say about your services is important. Is the new marketing! You’ll succeed if your users tell good stories about you. There are tools to find out what they’re saying.
  • What are they saying about your library? What users say about your services is important. Is the new marketing! You’ll succeed if your users tell good stories about you. There are tools to find out what they’re saying.
  • And we need to do it in this world. Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users – Third Survey November 2010
  • Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users – Third Survey November 2010
  • What are some other ways to get content and communication out of the library’s “walls”? So how do you get the word out, how do you connect?
  • Google is still the biggest driver of traffic, but for many major news sites, facebook is now the 2 nd or 3 rd most popular referrer
  • STOP ASK – WHAT DO YOU DO WITH YOUR FACEBOOK PAGE?
  • David Lee King -- What can you do with a Facebook Page? http://www.davidleeking.com/2008/10/09/what-can-you-do-with-a-facebook-page/ Set up page on his account – Facebook wants you to associate your pages with a personal account. -- Added local businesses with pages to “this pages’ favorites” section. Gives automatic audience. -- includes basic info about library with links back to resources -- feed of library news with Facebook Simply RSS app -- set up section for fan videos, pictures etc. -- remember to monitor the page. Answer queries, thank people for their feedback, interact. -- make announcements that go out to fans. Don’t go overboard and be annoying, but consistent is good. Other ideas – add “cite me” app, world cat app, catalog app for your own catalog.
  • Uses FBML
  • Uses the FBML app
  • Background: http://goo.gl/4hdAQ
  • Added 9/15/11 When you like a page, it suggests that you recommend it to your friends.
  • LIKE other organization pages But more important post your events on their pages.
  • Has some free apps that libraries could leverage. Look carefully at business pages and see what tools they’re using to engage with customers.
  • http://www.flickr.com/photos/latahlibrary/1590602984 Story of small library with no one showing up for storytime Mother sent tweet, parents showed up.
  • Compared to Facebook, it’s a smaller service, but growing quickly And because it’s much more public than FB, it’s a good place to hear what’s going on.
  • Easy to use it to feed updates to your website.
  • http://twitter.com/CSH_library
  • Emily Clasper – Suffolk Library system put their twitter stream on their catalog search page. http://alpha2.suffolk.lib.ny.us:2082/search~S12
  • http://twitter.com/goodies Goodies at bottom of screen
  • March 4, 2011 - Not following anyone! Just feeding info out. Make a committment
  • What are some other ways to get content and communication out of the library’s “walls”? So how do you get the word out, how do you connect?
  • MySpace accounts http://www.myspace.com/hennepincountylibrary Lots of teens on MySpace – depends on your community Could be a good way to reach out – need to be active and respond to network, keep it newsy and fun, Access to library services, catalog, research databases, events and so on
  • Summer Reading Bug Contest Over 300 views
  • Over 1000 Views http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
  • Allan County Public Librtary http://www.youtube.com/profile?user=askacpl
  • Library Thing – Great place to have a book club discussion. AND
  • History Pin – Add historic photos to a map, share stories. Create Tours.
  • You can do this too – lots of free ebooks you could link to and posters around town. Or in the airport like this one.
  • http://twitter.com/about/resources
  • Posters, business cards, signs, screen saver on your computer, newsletters – any printed product.
  • Old statistic, no doubt it’s more.
  • http://www.kentonlibrary.org/newbooks/
  • People can consume your content in other places
  • http://www.kentonlibrary.org/aboutus/feeds/index.cfm RSS feeds from the library let users keep up to date on new materials and events and news without having to visit the library web site.
  • Each of these topics has it’s own RSS feed. Multipurpose. Easy for patrons to subscribe to the content they want to receive in email or in their feed readers. Can use RSS tools to create a widget of the content to put on regular website or share on community web site. Or send posts automatically to Facebook &amp; Twitter.
  • What if the local parents group put your summer reading news on their web page?
  • Google gadget, also feed2js and others.
  • Publicized this on their web site with a link to the gadget in igoogle and it’s also findable in an igoogle search.
  • Search igoogle content for Pierce County Library – get their search gadget and comments from patrons!
  • Photo: http://www.flickr.com/photos/cstmweb/3549794000 Quote: http://sethgodin.typepad.com/seths_blog/2005/02/so_what_will_it.html
  • http://www.flickr.com/photos/bluejake/286030741/
  • Transcript of "Digital Presence & Online Outreach "

    1. 1. Digital Presence & Online Outreach Reaching Your Online Community Webinar for NEFLIN September 20, 2011
    2. 2. Photo by ksayer1: http://goo.gl/V0QMl
    3. 3. In the physical world Photo source: http://goo.gl/td5Nl
    4. 4. and online
    5. 5. L I S T E N Photo by Denise Carbonell: http://goo.gl/2H36j
    6. 6. Photo: “Idea String” by friedmanlynn http://goo.gl/JNNiZ
    7. 7. The Landscape Today
    8. 8. http://www.flickr.com/photos/joeshlabotnik/305410323 / 78% North America population online
    9. 9. http://www.flickr.com/photos/joeshlabotnik/305410323 / 65% US online adults use social networks Pew Internet, Aug 2011 http://goo.gl/DQu6W
    10. 10. http://www.flickr.com/photos/joeshlabotnik/305410323 / Pew Internet, Aug 2011 http://goo.gl/DQu6W 50% of ALL US adults!
    11. 11. Changing Landscape http://goo.gl/qlsXo http://goo.gl/qlsXo
    12. 12. Generations Online 2010 Pew Internet Surveys: http:// goo.gl /TGOLJ
    13. 13. It’s just a new way to communicate http://www.flickr.com/photos/kitcowan/2103850699/
    14. 14. What’s the plan? Photo bsolis: http://goo.gl/J6QbI
    15. 16. Choose a direction
    16. 17. Commit – don’t disappear! Photo by KalenseKid: http://goo.gl/rPBu0
    17. 18. Take a chance Photo by wallyg: http://goo.gl/j1FQ3
    18. 19. Banish Abandonded Sites
    19. 20. Your web site - Is it WONDERFUL?
    20. 21. Your web site doesn’t look like this?
    21. 24. http://stillwater.sals.edu/
    22. 26. Give ‘em the info they want!
    23. 27. Provide Useful Info
    24. 28. Access to Research Info
    25. 29. In an emergency….
    26. 30. Add value with external content Storify, Curated.by
    27. 31. Consistent Interface, Navigation Menus, Search
    28. 32. Site map/index
    29. 33. Fun & useful 404 page
    30. 34. Mid-Hudson Library System: http://goo.gl/j6hYw
    31. 35. Look into the future…. Photo by TheShiftedLibrarian: http://goo.gl/wKWXe
    32. 36. http://goo.gl/sPJRI
    33. 37. Pew Internet http://goo.gl/JsVgu
    34. 38. Pew Internet http://goo.gl/JsVgu
    35. 39. US Smart Phone Ownership – May 2011 (all adults over age 18)
    36. 40. Your smartphone is…. http://pewinternet.org/Reports/2011/Smartphones.aspx
    37. 43. WordPress makes mobile EASY
    38. 44. <ul><li>What are you hot pages? </li></ul><ul><li>How are people getting to them? </li></ul><ul><li>How is your site performing? </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Google Webmasters Tools </li></ul></ul><ul><ul><li>Bing Webmasters Tools </li></ul></ul><ul><ul><li>Statcounter.com </li></ul></ul><ul><ul><li>Web server logs </li></ul></ul>Site & User Data
    39. 45. webmasters.google.com
    40. 46. Crawl Errors – missing files, etc.
    41. 48. Google Analytics to Wordle Google analytics keyword to wordle: http://goo.gl/bcz38
    42. 49. Can They Find You? Even when they don’t know they need you?
    43. 51. places.google.com - claim page
    44. 52. Great to have reviews
    45. 53. Own it!
    46. 54. Search variations
    47. 55. Get found! <title>Guilderland …. </title>
    48. 56. Get found! <title>Teen Events at Guilderland …. </title>
    49. 57. Write good descriptions & good content <META NAME=&quot;Description&quot; CONTENT=&quot; informative description here &quot;>
    50. 58. A page for each service Use normal language - not librarian speak!
    51. 59. Give your branches a boost
    52. 60. Free Wifi
    53. 61. Don’t make me think!
    54. 62. Yumm…..
    55. 63. What other services do you want to promote? Photo by VirtualEyeSee: http://goo.gl/Zi7vR
    56. 64. Homework Help
    57. 65. Book Clubs
    58. 66. ebooks
    59. 67. But who would search “ebook” with a location?
    60. 68. Search for your town
    61. 69. Are you on the town web site?
    62. 70. Big outreach for a small library
    63. 71. Directories & Events
    64. 72. Events – Booksale Finder
    65. 73. Yelp – add FREE WIFI!
    66. 76. What can they ‘do’ on your website?
    67. 77. Ask A Question
    68. 78. Pay Fines, Donate via PayPal
    69. 79. Driving Directions
    70. 80. Participate
    71. 81. Share Your Community’s Stories http://rememberwhen.pbworks.com/
    72. 82. Advocacy http://snapshotctlib.wordpress.com
    73. 84. Viral Donating – HelpAttack
    74. 85. Donate - CauseVox
    75. 86. Donate - CauseVox
    76. 87. http://www.darienlibrary.org/catalog Contribute
    77. 89. Slide from Sirexkat: http://goo.gl/kAMqs
    78. 90. http://statefair.ncdcr.gov/
    79. 91. http://statelibrarync.org/news/
    80. 93. 172 pages transcribed!
    81. 94. Connect with others - bibliocommons
    82. 95. Curate & Share - bibliocommons
    83. 96. Share Books & Stuff
    84. 97. Tweet it
    85. 98. Share Events http://www.hpl.lib.tx.us/
    86. 99. Polls  (eg: Polldaddy, Google forms ) Source: http://library.wcsu.edu/
    87. 100. Have Fun & Contribute (National Library of Finland: digitalkoot.fi)
    88. 101. What’s the Buzz?
    89. 104. Google News
    90. 105. search.twitter.com RSS feed: http://search.twitter.com/search.atom?q=bridgeport+library RSS info: http://goo.gl/ZM2yR
    91. 106. Google Blog Search Alert
    92. 108. RSS feed for flickr tag search http://api.flickr.com/services/feeds/ photos_public.gne? tags=guilderland+library
    93. 109. Join THEIR communities
    94. 110. Source Will Lion: http://goo.gl/hLbUZ
    95. 111. Join their communities http://www.goodreads.com/
    96. 112. Create Conversation http://www.timesunion.com/
    97. 113. Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
    98. 114. Respond! www.dailygazette.com /
    99. 117. Social Media
    100. 118. http://marketplacemaven.com/social-media/
    101. 119. Create Enthusiastic Fans Flickr Photo: http://goo.gl/rK8kP
    102. 120. “ This is how people communicate today and if libraries want to remain relevant, then they need to join the conversations. ” Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA
    103. 121. Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA
    104. 122. Facebook
    105. 123. Vincenzo Cosenza : http://goo.gl/4u7IX
    106. 124. The Power of Sharing
    107. 125. Curtis Rogers: Social Media, Libraries & Web2.0: http://goo.gl/mu4Gz
    108. 126. Share your ideas for using Facebook? Photo by VirtualEyeSee: http://goo.gl/Zi7vR
    109. 128. Night Owls
    110. 129. Events Listings
    111. 130. Embed Events – Static FBML
    112. 132. <ul><li>We recently used Facebook in promoting our Adult Winter Reading Program. As part of the program we had a weekly reader’s challenge that would earn the participants an extra chance in the Grand Prize Entry. </li></ul><ul><li>An extra clue was posted on our facebook page each week. We informed the patrons that they could access the facebook page from the library’s home page. The patron’s enjoyed looking at the page and finding the extra clue. </li></ul>Source: Terry (in comments) http://goo.gl/SkPCk
    113. 133. Like  Recommend
    114. 135. Reward Your Fans!
    115. 136. Involver.com
    116. 137. Twitter
    117. 138. Twitter Power
    118. 139. Source: http://goo.gl/qc4XG
    119. 141. http://www.library.uiuc.edu/ugl/
    120. 142. http://twitter.com/CSH_library
    121. 143. http://alpha2.suffolk.lib.ny.us:2082/search~S12
    122. 144. http://twitter.com/goodies
    123. 146. Time Savers & Stats
    124. 147. HootSuite
    125. 148. HootSuite Stats
    126. 149. Twocation.com
    127. 152. TweetStats.com
    128. 153. Tweetstats to Wordle
    129. 154. FB Insights - Web Page Data https://www.facebook.com/insights/
    130. 155. FB Insights - Web Page Data
    131. 156. Facebook Page Data
    132. 157. Facebook Page Data
    133. 158. More Ways to Connect
    134. 163. http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
    135. 164. www.youtube.com/profile?user=askacpl
    136. 167. http://goo.gl/q15ta
    137. 168. WhatWasThere.com
    138. 169. QR Codes - Airport Sign Photo DavidLeeKing: http://goo.gl/BLYhT
    139. 170. QR Codes on Event Posters Photo by TheSeelyg: http://goo.gl/Epuz8
    140. 172. Connect Your Spaces & Promote
    141. 173. Connect Your Spaces
    142. 176. Twitter Widgets http://twitter.com/about/resources
    143. 177. http://www.facebook.com/badges/
    144. 178. Promote, promote, promote https://www.facebook.com/southcarolinastatelibrary
    145. 179. Gadgets, Widgets, RSS Let users take the library with them
    146. 181. http:// www.kentonlibrary.org/newbooks /
    147. 182. http:// www.google.com/ig
    148. 183. http:// www.kentonlibrary.org/aboutus/feeds/index.cfm
    149. 184. Create Streams of Content http://andersonlibrary.wordpress.com/
    150. 185. Embed Information Storify, Curated.by
    151. 186. Let others take your content
    152. 187. Easy cut and paste
    153. 188. New Books Widget for the Garden Club’s web site?
    154. 192. “Thank you… I love the library”
    155. 194. “ Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about technology and it’s not.” Seth Godin http://www.flickr.com/photos/cstmweb/3549794000
    156. 195. Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/
    157. 196. Thank you! http://lib20.pbworks.com [email_address]
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