Digital Presence & Online Outreach

Digital Presence & Online Outreach Reaching Your Online Community Webinar for NEFLIN September 20, 2011

Photo by ksayer1: http://goo.gl/V0QMl

In the physical world Photo source: http://goo.gl/td5Nl

and online

L I S T E N Photo by Denise Carbonell: http://goo.gl/2H36j

Photo: “Idea String” by friedmanlynn http://goo.gl/JNNiZ

The Landscape Today

http://www.flickr.com/photos/joeshlabotnik/305410323 / 78% North America population online

http://www.flickr.com/photos/joeshlabotnik/305410323 / 65% US online adults use social networks Pew Internet, Aug 2011 http://goo.gl/DQu6W

http://www.flickr.com/photos/joeshlabotnik/305410323 / Pew Internet, Aug 2011 http://goo.gl/DQu6W 50% of ALL US adults!

Changing Landscape http://goo.gl/qlsXo http://goo.gl/qlsXo

Generations Online 2010 Pew Internet Surveys: http:// goo.gl /TGOLJ

It’s just a new way to communicate http://www.flickr.com/photos/kitcowan/2103850699/

What’s the plan? Photo bsolis: http://goo.gl/J6QbI

Choose a direction

Commit – don’t disappear! Photo by KalenseKid: http://goo.gl/rPBu0

Take a chance Photo by wallyg: http://goo.gl/j1FQ3

Banish Abandonded Sites

Your web site - Is it WONDERFUL?

Your web site doesn’t look like this?

http://stillwater.sals.edu/

Give ‘em the info they want!

Provide Useful Info

Access to Research Info

In an emergency….

Add value with external content Storify, Curated.by

Consistent Interface, Navigation Menus, Search

Site map/index

Fun & useful 404 page

Mid-Hudson Library System: http://goo.gl/j6hYw

Look into the future…. Photo by TheShiftedLibrarian: http://goo.gl/wKWXe

http://goo.gl/sPJRI

Pew Internet http://goo.gl/JsVgu

US Smart Phone Ownership – May 2011 (all adults over age 18)

Your smartphone is…. http://pewinternet.org/Reports/2011/Smartphones.aspx

WordPress makes mobile EASY

What are you hot pages?
How are people getting to them?
How is your site performing?
Google Analytics
Google Webmasters Tools
Bing Webmasters Tools
Statcounter.com
Web server logs
Site & User Data

webmasters.google.com

Crawl Errors – missing files, etc.

Google Analytics to Wordle Google analytics keyword to wordle: http://goo.gl/bcz38

Can They Find You? Even when they don’t know they need you?

places.google.com - claim page

Great to have reviews

Own it!

Search variations

Get found! <title>Guilderland …. </title>

Get found! <title>Teen Events at Guilderland …. </title>

Write good descriptions & good content <META NAME="Description" CONTENT=" informative description here ">

A page for each service Use normal language - not librarian speak!

Give your branches a boost

Free Wifi

Don’t make me think!

Yumm…..

What other services do you want to promote? Photo by VirtualEyeSee: http://goo.gl/Zi7vR

Homework Help

Book Clubs

ebooks

But who would search “ebook” with a location?

Search for your town

Are you on the town web site?

Big outreach for a small library

Directories & Events

Events – Booksale Finder

Yelp – add FREE WIFI!

What can they ‘do’ on your website?

Ask A Question

Pay Fines, Donate via PayPal

Driving Directions

Participate

Share Your Community’s Stories http://rememberwhen.pbworks.com/

Advocacy http://snapshotctlib.wordpress.com

Viral Donating – HelpAttack

Donate - CauseVox

http://www.darienlibrary.org/catalog Contribute

Slide from Sirexkat: http://goo.gl/kAMqs

http://statefair.ncdcr.gov/

http://statelibrarync.org/news/

172 pages transcribed!

Connect with others - bibliocommons

Curate & Share - bibliocommons

Share Books & Stuff

Tweet it

Share Events http://www.hpl.lib.tx.us/

Polls  (eg: Polldaddy, Google forms ) Source: http://library.wcsu.edu/

Have Fun & Contribute (National Library of Finland: digitalkoot.fi)

What’s the Buzz?

Google News

search.twitter.com RSS feed: http://search.twitter.com/search.atom?q=bridgeport+library RSS info: http://goo.gl/ZM2yR

Google Blog Search Alert

RSS feed for flickr tag search http://api.flickr.com/services/feeds/ photos_public.gne? tags=guilderland+library

Join THEIR communities

Source Will Lion: http://goo.gl/hLbUZ

Join their communities http://www.goodreads.com/

Create Conversation http://www.timesunion.com/

Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/

Respond! www.dailygazette.com /

Social Media

http://marketplacemaven.com/social-media/

Create Enthusiastic Fans Flickr Photo: http://goo.gl/rK8kP

“ This is how people communicate today and if libraries want to remain relevant, then they need to join the conversations. ” Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA

Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA

Facebook

Vincenzo Cosenza : http://goo.gl/4u7IX

The Power of Sharing

Curtis Rogers: Social Media, Libraries & Web2.0: http://goo.gl/mu4Gz

Share your ideas for using Facebook? Photo by VirtualEyeSee: http://goo.gl/Zi7vR

Night Owls

Events Listings

Embed Events – Static FBML

We recently used Facebook in promoting our Adult Winter Reading Program. As part of the program we had a weekly reader’s challenge that would earn the participants an extra chance in the Grand Prize Entry.
An extra clue was posted on our facebook page each week. We informed the patrons that they could access the facebook page from the library’s home page. The patron’s enjoyed looking at the page and finding the extra clue.
Source: Terry (in comments) http://goo.gl/SkPCk

Like  Recommend

Reward Your Fans!

Involver.com

Twitter

Twitter Power

Source: http://goo.gl/qc4XG

http://www.library.uiuc.edu/ugl/

http://twitter.com/CSH_library

http://alpha2.suffolk.lib.ny.us:2082/search~S12

http://twitter.com/goodies

Time Savers & Stats

HootSuite

HootSuite Stats

Twocation.com

TweetStats.com

Tweetstats to Wordle

FB Insights - Web Page Data https://www.facebook.com/insights/

FB Insights - Web Page Data

Facebook Page Data

More Ways to Connect

http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/

www.youtube.com/profile?user=askacpl

http://goo.gl/q15ta

WhatWasThere.com

QR Codes - Airport Sign Photo DavidLeeKing: http://goo.gl/BLYhT

QR Codes on Event Posters Photo by TheSeelyg: http://goo.gl/Epuz8

Connect Your Spaces & Promote

Connect Your Spaces

Twitter Widgets http://twitter.com/about/resources

http://www.facebook.com/badges/

Promote, promote, promote https://www.facebook.com/southcarolinastatelibrary

Gadgets, Widgets, RSS Let users take the library with them

http:// www.kentonlibrary.org/newbooks /

http:// www.google.com/ig

http:// www.kentonlibrary.org/aboutus/feeds/index.cfm

Create Streams of Content http://andersonlibrary.wordpress.com/

Embed Information Storify, Curated.by

Let others take your content

Easy cut and paste

New Books Widget for the Garden Club’s web site?

“Thank you… I love the library”

“ Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about technology and it’s not.” Seth Godin http://www.flickr.com/photos/cstmweb/3549794000

Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/

Thank you! http://lib20.pbworks.com [email_address]

Digital Presence & Online Outreach

by Polly Farrington

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